2014-12-17 10:50
South Korean cosmetics amore have rooted in Hongkong aimed at the mainland market
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CNDSN December 17th (chinanews.com) in new Hongkong on 4 December, (reporter Huang Yiqi) Tongluowan and Mong Kok, is often the retail brand strategists a hotly contested spot, but the current area of retail pattern appears to have quietly changed. In addition to the local cosmetics store and goldsmith, appeared many South Korean brand flagship store, "the mainland market at this fat". A South Korean television drama "from the stars you", let Gianna Jun become the hottest Advertising Spokesperson again, skin care products and cosmetics Korean girls again into a hot words. In recent years, many South Korean cosmetics and skin care products have been rooted in Hongkong. From the first to enter the Hongkong market, in almost all the big shopping centers can meet LANEIGE and amore snow show, to the recently set up shop in Mong Kok and Tongluowan Volkswagen brand Innisfree and ETUDE House, and the location in central and Tsim Sha Tsui high-end brand Amore Pacific, also in Tongluowan, Tsim Sha Tsui, Mong Kok, Kowloon Tong has the branch of South Korea and makeup 3 CONCEPT EYES brand... In Hongkong the retail shops rent soared in the circumstances, the Korean brand continued to shop, its offensive remarkable. Hongkong real estate agency Midland IC "care and cosmetic shops" the report points out, many South Korean brand retailers settle on line the streets of people flow, rob rent front-line street floor. Last year, South Korean cosmetics brand with a plurality of Mong Kok and Tsim Sha Tsui street, a newly opened this year in Mong Kok South Korean cosmetics shop, the original tenants rent than doubled to 1600000 yuan per month (HK $, the same below). While the Tsim Sha Tsui a street shop, also by a South Korean cosmetics brand to 1800000 yuan per month lease. AP business shop CEO Huang Hancheng pointed out, the recent pattern of consumption passengers to attack mid-range consumer goods, attract a lot of Korean makeup brand in Hongkong market. He said, the general foreign brands to enter the Hongkong market, will be leased line the streets of Hongkong on the floor, with its mature traffic network and high traffic advantage, can receive the publicity function. While South Korea's apparel brand, also began to relay, but a different strategy. For example, South Korea clothing Stylenanda is not independent shop, but by the Hongkong local brand I.T shop, the gradual establishment of visibility. While the other clothing brand Headline Seoul is another way, in October this year, the mainland and Hongkong set up shop, to test the water, slowly open the local market. Retail market participants said that the Korean authorities, Hongkong people continue to increase consumption of products to South korea. The rise and the mainland market consumption capacity, closely connected with the Hongkong market has become an important stronghold of the South Korean brand. In the early years many Korean brands to enter the mainland, but the general effect. And there is a sign in Hongkong to open the visibility, and then enter the mainland will receive better results. The Hongkong market has both the propaganda effect, and consumption potential, is an important cause of South Korean brands have been stationed in. * (original title: South Korean cosmetics amore have rooted in Hongkong targeting the mainland market) Editor: Xiaohong |
