CNDSN12 month 19 days (Wang Jianxin) 57100000000, this is the November 11, 2014 00:00 24:00, in Alibaba group under Tmall platforms such as the Internet, from 217 countries and regions worldwide sellers and consumers a total of completed transactions. Data shows, the organic integration of the line, will generate new consumption. Alibaba group vice president, Ali Gao Hongbing of dean of Academy of Peking University Chinese in direct selling industry development research center of the 2014 annual meeting, a careful reading of this phenomenon, and that all the direct selling industry, should be aware of this phenomenon.

Gao Hongbing said, the online and offline to be organic fusion, we see online behavior, in general the value, higher efficiency, the first is to browse, query and search is a comparative reading, social and decision; what is below the line valuable behavior? Is the experience, consumption, services, people, reading, social, decision making and so on. If the two elements are combined, it can also need to find these two kinds of behavior, or the two behaviors are valuable, you'll find out shopping taxi beauty diagram, eat home economics education, these areas will become the O2O application is very much in the field, the field will also be a lot of business model it's a different company. Direct selling enterprises seem to be more attention should be paid to this phenomenon.

Now there is a saying, one industry will only one company, Gao Hongbing said don't agree. He said, we believe that an industry will remain a lot of companies, but the commercial pattern of each company is indeed a kind of, like mobile phone. I often say that if HUAWEI like Apple's model, must do well; with Samsung's model, like millet mode, you still do not good. You have only to their three home is not the same as your business model is not the same with them, you may have to do. The same is true of the direct selling industry. *

(original title: 57100000000, this day 10 enlightenments to the direct selling industry five: line line to be fusion)

Editor: Dream culvert