CNDSN 12月18日讯（博思数据研究中心）2015-2020年中国直销行业市场分析与投资前景研究报告，中国政府对待直销业的态度从最初的开放，到后来的紧缩政策，直至完全禁止，再逐步放开，以外资直销企业为平台开辟一条有效的疏导途径，并创造了具有中国特色的直销经营模式。随着我国经济结构调整的不断深入，直销业务区域经营的逐步放宽，未来我国直销行业的总体增长速度将有所提升，发展前景乐观。

CNDSN December 18th dispatch (Booz data research center) report research and Investment Outlook Analysis China direct selling industry market during 2015-2020, China government towards the direct selling industry attitude from the initial opening, to the subsequent tightening policy, until completely banned, and then gradually liberalized, foreign direct selling enterprises as a platform to provide an effective way of counseling, and creating direct sales business model has China characteristics. With the adjustment of the economic structure of our country is ceaseless and thorough, the gradual relaxation of the direct selling business area management, the overall growth rate of China's direct selling industry will upgrade the future, development prospects.

博思数据发布的《2015-2020年中国直销行业市场分析与投资前景研究报告》共十章。首先介绍了直销的定义、特征及优势等，接着深入分析了国际国内直销业的立法情况和行业发展概况，然后 具体介绍了美容化妆品直销和保健品直销。随后，报告对直销业做了经营模式分析和国内外重点直销企业运营状况分析，最后分析了直销业的投资风险和未来前景。 现代直销模式在20世纪40年代起源于美国，短短数十年时间从无到有，已经发展成为美国零售商业的主流模式之一。直销在20世纪70年代由美国进入欧洲后，众多直销公司如雨后春笋般发展起来。

Booz data release "2015-2020 year analysis China direct selling industry market research and investment outlook report" chapter ten. First introduces the definition of direct marketing, features and advantages, then deeply analyzes the general situation of the development of legislation and industry, international and domestic direct sales industry, and then describes the specific cosmetics direct sales and health products marketing. Subsequently, the report on the direct selling industry do business model analysis and the domestic and foreign key direct selling enterprises operating condition analysis, finally analyzes the investment risk and the future prospects of the direct selling industry. Modern direct sales model in twentieth Century 40 years USA origin in a short period of several decades, from scratch, have already become one of the mainstream mode of USA retail business. Direct selling in twentieth Century 70 time by America into Europe, many Direct Selling Company such as bamboo shoots after a spring rain as developed.

从20世纪90年代初雅芳第一个登上中国大陆开始，在这种新型的销售模式和高额利润的刺激下，各种规范的直销企业、不规范的非法传销组织纷纷出现。1998年4月21日，国务院颁布了全面停止任何形式传销活动的命令，对整个传销业全面封杀。此后不久，国务院发出了要求原有传销企业全部转型为传统批发、零售销售方式，从而实现一个过渡性的转制工作。由此，中国传销业开始步入了一个前所未有的低谷时期。

From twentieth Century the beginning of the 90's Avon first stepped on the Chinese mainland began, in the new sales mode and high profit of the stimulus, a variety of specifications of direct selling enterprises, does not regulate the illegal pyramid selling organization appeared. In April 21, 1998, the State Council promulgated the complete cessation of any form of marketing activities of the command, a comprehensive ban on the direct selling industry. Shortly thereafter, the State Council issued the original pyramid retail enterprises in transition for the requirements of all the traditional wholesale, retail sales, thus realizing a transitional system. Thus, China MLM industry began to enter a hitherto unknown trough period.

2005年9月1日，《直销管理条例》和《禁止传销条例》同时出台，政府对直销业开始实施严格的监管。面对新的政策法规，获牌后各直销企业积极配合政府规范直销市场的发展，直销业进入了调整期，之后一直处于上升反弹趋势。

In September 1, 2005, "direct selling regulations" and "regulations prohibit pyramid schemes" issued at the same time, the government implemented strict supervision of direct selling industry began. In the face of the new policies and regulations, the card after the direct selling enterprises to actively cooperate with the government regulate the development of direct marketing, direct marketing industry has entered a period of adjustment, and has been in a rising trend rebound.

在逐渐明朗的政策和逐步规范的市场环境下，主流直销企业不断发展壮大，中国直销行业持续快速增长。2011年，中国直销行业气势如虹，在增加了天狮、爱茉莉、金日、炎帝和安然等5家拿牌企业的情况下，拿牌企业境内直销整体业绩达到774.66亿元，同比增长30.61%。截至2013年底，全国共有直销企业41家（内资企业19家，外资企业22家），分支机构311个，服务网点10911个，直销产品3085种，直销员206.6万人。

In gradually clear policies and gradually standardize the market environment, the mainstream of direct selling enterprises continue to grow and develop, the direct selling industry in China sustained and rapid growth. In 2011, China's direct selling industry momentum rainbow, in an increase of Tiens, amore, gold, Yan Di and waiting for 5 to draw the enterprise situation, take the brand enterprises within the territory of the direct selling the overall performance reached 77466000000 yuan, a year-on-year growth of 30.61%. By the end of 2013, the national total of direct selling enterprises 41 homes (19 domestic enterprises, foreign enterprises 22 homes), branch 311, 10911 service outlets, direct selling 3085 kinds of products, direct sales 2066000.

2013年度，我国43家获牌直销企业一共贡献了1270.75亿元的业绩，比2012年增长了41%，创下中国直销行业有统计记录以来最高年度涨幅。

In 2013, our country 43 of licensing of direct selling enterprises contributed a total of 127075000000 yuan performance, increased by 41% than in 2012, a record of Chinese direct sale industry statistics recorded the highest annual rate.

中国政府对待直销业的态度从最初的开放，到后来的紧缩政策，直至完全禁止，再逐步放开，以外资直销企业为平台开辟一条有效的疏导途径，并创造了具有中国特色的直销经营模式。随着我国经济结构调整的不断深入，直销业务区域经营的逐步放宽，未来我国直销行业的总体增长速度将有所提升，发展前景乐观。▲

The Chinese government towards the direct selling industry attitude from the initial opening, to the subsequent tightening policy until completely banned, and then gradually liberalized, foreign direct selling enterprises as a platform to provide an effective way of counseling, and to create a direct sales business model with Chinese characteristics. With the adjustment of the economic structure of our country is ceaseless and thorough, the gradual relaxation of the direct selling business area management, the overall growth rate of China's direct selling industry will upgrade the future, development prospects. *

（原标题：2015-2020年直销业市场分析前景报告）

(original title: 2015-2020 years direct selling industry market prospect analysis report)

责任编辑：小申

Editor: small Shen