Direct reporting network December 17th news (Ouyang the author) of multi-level direct sales model is to imitate the western countries set, or worked out a "China sample"? I think, ifnot the "multi-level direct selling Chinese sample", is definitely a "put" on the "chaos", a"disorderly" on the "revenue". Therefore, direct selling legislation open multi-level direct selling, there must be "China sample".

Remember, the last century 90's direct selling industry chaos, is a multi-level marketing to blame. This profound lessons, people remember like yesterday. "Direct management Ordinance", "regulations prohibit pyramid schemes" although is a transitional regulations, but the stability Chinese direct selling industry plays a very important role. Now we have such opinions of the direct selling regulations, in the final analysis is only allowed by a single level direct selling bondage of direct selling enterprises hands. However, if the multi-level direct selling legislation in western countries a direct move, the direct selling industry will also lead to chaos, the illegal pyramid selling quickly penetrate into the direct selling industry,consequences be unbearable to contemplate. So, when the firm can't direct selling legislationmulti-level direct selling mode in western countries a copy, must take "the multi-level direct sales model Chinese sample".

What is called "China sample"? Said popular point, is to find out the multi-level direct sellinghas Chinese characteristics. I think, multi-level direct selling "China sample" must reflect the requirements of three aspects:

-- direct level settings must be built on a stable basis. "Stability" is the premise, "health" is the purpose. The multi-level direct sales only in the "stability" of the premise, the direct selling industry to become the "health" brand. The introduction of direct selling regulations for nearly 10 years, stable effect is very outstanding, the direct selling industry does not appear chaotic situation. However, because of the multi-level direct selling is actually "quasi open", part ofdirect selling enterprises illegal operation or suspected pyramid selling situation is still veryserious. Countries in the multi-level direct selling and opening up, the first to carry out the necessary "operation" to these direct selling enterprises, forcing them onto the rightmarketing way. On this basis, the degree of openness of multi-level direct selling.

I think, the multi-level direct selling "limited" open, plays a very important role to the steady development of the direct selling industry. Multi level western direct selling is a "emerge in an endless stream" mechanism ", multi-level direct selling Chinese sample" must "co.". The Supreme People's court, the provisions of the "three layer", "thirty" is not a pyramid schemewithin, the judicial interpretation is questionable. As we all know, MLM is mutiple level, in order to fraud and illegal profit, their pyramid hierarchy is the more the better, so no controllability. I think, direct level settings should be controllable, that is to say, the direct marketing level with three layers or five layers or even eight layer or so, must be based on a stable basis.

On one hand, the direct level setting should be controlled in the direct remuneration, dodirect remuneration must come from the direct product sales commissions; on the other hand,the direct level setting should be controlled in the direct sales team scale, can not form adirect sales team infinite situation.

Direct level what sets how much the government, enterprises and experts can be agreed, the premise is "two resolutely prevent": resolutely prevent the occurrence of deep level and the emergence of unearned, resolutely prevent the occurrence of the team is too large anddifficult to control the situation, so as to ensure the steady and healthy development of direct selling industry.

- direct level settings must be with the actual sales of products linked. Direct selling is a sales model, the aim is to direct product sales to end consumers. Therefore, set the depth of direct sales levels must be with the actual direct product sales hook. If the terminal consumer direct selling products reached more than 40%, direct hierarchy can be appropriate to deepen; on the contrary, if the terminal consumer direct sales of products less than 40%, then the directlevel should be controlled at less than five layers.

How to do it? I think the need to consider two aspects of the requirements:

One is the direct sales staff to join the direct threshold to cancel. Direct sales staff to join theenterprise direct sales, do not need to directly buy direct selling enterprises products asqualified to join, as long as the qualified through training and assessment after a direct salespersonnel. Of course, some want to join the direct selling enterprises need to use direct marketing products, after repeated consumption regardless of is the first purchase or, canencourage them to buy, can also enter the sales performance, and as the terminal consumption. However, the purchase of direct product as a necessary condition to join thepractice, the direct selling enterprises should stop. Cancel the direct sales personnel to join the threshold of direct sales, direct sales personnel find prompted the end consumer, so as to continuously improve the direct product terminal consumption.

Two is the government for the terminal consumption of direct selling enterprises evaluation.Direct selling enterprises must sell products to consumers issued formal invoices, to facilitategovernment terminal consumption of direct selling enterprises evaluation. Once the government found that the low proportion of the terminal consumption, must direct level of enterprises to monitor, the rectification measures can be taken given its correction. Direct selling enterprises to direct the team to strict management, asking them to put main energy in the direct product sales, if their light sales, heavy pull situation, enterprises should to bewarned, incorrigible to cancel their direct qualification.

-- establish a multi-level direct sales bonus distribution scheme of the trial system. The multi-level direct sales bonus distribution plan, must establish a strict trial system, to let the enterprise know, not to get the direct selling license can do a multi-level direct selling, bonus distribution scheme must go through the national Ministry of Commerce approval can be implemented.

I understand that, at present, to obtain direct selling license of the enterprise marketing plan,they reported to the Ministry of commerce market plan and now they are the actual operationis different. For example, bonus distribution scheme they are reported to single level, bonus distribution scheme and implementation is a multi-level. Direct selling in multi-level open,should strictly a multi-level direct sales bonus distribution scheme of the trial system.

One is just to get a direct selling license of the enterprise, make the multi-level direct selling is not allowed in the six months, etc. the market size and accumulated certain direct sellingexperience, by the enterprise to the multi-level direct sales bonus distribution schemereported to the Ministry of Commerce for approval, after obtaining permission to implementmulti level marketing.

The two is to obtain direct selling license has been operating in more than half of the direct selling enterprises, to directly reported bonus distribution scheme of multi-level direct sellingto the Ministry of Commerce for approval before implementation. An important aspect of the examination and approval of multi-level direct sales bonus distribution scheme, is to look at the terminal consumption, and taking it as an important basis for direct hierarchy is reasonable the assessment and acceptance.

The establishment of multi-level direct selling in China "sample" is not an easy thing, this is a system engineering, involving the government, enterprises, direct sellers and consumers, we need to work together to implement health. One of my personal opinion is valuable, we welcome criticism correction. All in all, the government should open multilevel marketing can not copy the practices of western countries, must have the multi-level direct selling "Chinese sample".

Editor: Dream culvert