According to law, law can understand from the form and substance. Here, we analyze the direct selling regulations only from essentially, and then see if see its bottom law. In essence of the law is fingering system itself must have justice as a specification, which contains personal and property security, maintaining freedom, equality, promote efficiency and so on four aspects of the role.Direct selling regulations on personal and property safety first what clear conception. Administrative regulations on direct selling in the first chapter first open 'pointed out: "to regulate the behavior of direct selling, strengthen the supervision of direct selling activities, prevent fraud, protect the legitimate rights and interests of consumers and social public interests, these regulations are formulated."Regulations on forbidding pyramid selling in the first chapter first is explicitly pointed out: "in order to prevent fraud, protect the legitimate rights and interests of citizens, legal persons and other organizations, maintaining the order of the socialist market economy, maintaining social stability, these regulations are formulated."In addition, from the point of view of maintaining equality, direct selling regulations market main body benefit relationship on the basis of equality, equal to give direct selling enterprises and direct sales personnel and consumers as well as the relevant government departments to basic obligations and rights, maintain the equality of social members' legal status.Such as interest relationship of equality, equality, equality of opportunity for responsibility, etc., the direct selling regulations are made clear rules, reflects the law must has the nature of this kind of maintaining equality.Guarantee freedom, promote the efficiency of two aspects, we don't need to be specific, you can clearly see that direct selling regulations is a real promote the healthy development of the direct selling industry law.