Core tip: for a few days ago Shanghai Kang Jun health center, news of the collapse, the public once again to the beauty salon chain also questioned the way of life, and more consumers reflect the high-end beauty Keri Tina price more chaotic system, according to the Beijing Commercial Daily reporters investigation, is the main problems existing in the 1, the price confusion. 2, the indulgence of management. 3, the industry common.

direct reporting network October 23rd news (Beijing daily) Shanghai Kang Jun Health Association recently news of the collapse, let beauty chain's way of living again in question. According to consumer response, high-end beauty Keri Tina price system disorder.

Beijing Commercial Daily reporter survey found, the size of stores reached 3500 home of Keri Tina, a shop group purchase price only 9.9 yuan. Since all to join, CHLITINA different stores group purchase price gap is also quite obvious. Industry leader Keri Tina price chaos, is currently the beauty industry for the development of portraiture. In the industry view, the franchisee management abandonment and loss, has let beauty chain become "signs of sellers".

Price chaos

The face moist Cleaning Kit price 58 yuan only 9.9 yuan, 2220 yuan worth of classic care package group purchase price of 98 yuan...... In the group purchase website, Keri Tina's beauty care services are not only low prices, different category. Chaoyang District is located in the south of grinding mills near Keri Tina group purchase launched 88 yuan beauty package, the original price is 2970 yuan. The store staff to Beijing Commercial Daily reporters, the shop is at the launch of the group purchase price packages than even Christine 200 yuan membership price is low.

Beijing Commercial Daily reporter survey found, Keri Tina brand was launched in many group purchase website group purchase price less than the original 90 percent off, this does not meet the high-end positioning of Keri Tina. It is understood, CHLITINA originated in Taiwan, is a focus on high-end brand of beauty.

These cheap beauty services not Keri Tina headquarters decision. Keri Tina said, group purchase packages are mostly from the stores, chaotic price system in violation of the regulations of the company. According to the briefing, the company annually CHLITINA combined 1500-1700 stores to participate in group purchase activities, prices in the 198-298 yuan between. Although the responsibility to the franchisee, but in the industry view, as the industry leader, the price chaos, the consumer to have caused trouble.

In fact, according to the chaotic price system, Cristina has also made many efforts. According to Keri Tina introduced, Keri Tina has 25 branches will be conducted on a regular basis for a tour of the national 3500 stores, for each store staff and R & D products inspection and sampling, and the existence of violating the rules behavior stores take corresponding punishment. 

Indulge in management

The price system disorder just Cristina join angle mode of the iceberg.

Beijing Commercial Daily reporter survey found, in a Keri Tina, Chaoyang District near Jiuxianqiao shops in the group purchase promotion, leave a contact from another beauty brand "Jordan Nice". The store clerk explained that the store as CHLITINA stores, the use of the product is genuine. Just because the boss also joined Jordan Nice and Keri Tina two beauty brand, led to the emergence of two beauty brand coupons "general" in publicity. In the survey, the Beijing Commercial Daily reporters found that these problems are not uncommon, but Keri Tina the supervision model does not seem to act as a restraint on the franchisee.

Industry common

Keen to sell the brand but neglect of management is common in the beauty industry. According to the Beijing Business Daily reporter understanding, large-scale domestic beauty chain brand Shamanlisha, Si Yanli using the same franchise mode. Reporter browse multiple beauty chain brand franchise management process found that brand business definition of "after joining support" a piece of the most vague, more emphasis on low cost and high return on investment.

This process and to join the strict control of the international brand compared to the gap between the obvious. In the case of 7-11, although the franchisee constraint strictly, but the company also provide corresponding specialist butt on each of the stores, from the cost-effective, supply chain management to how to deal with the sales peak, franchisees can get headquarters support. One of the businessmen to join McDonald, must first apply to the McDonald's headquarters, the headquarters of the conformity of its credit status, management ability, capital ability examination, the consensus of both parties to sign the contract.

Compared with the domestic beauty industry chaos, Europe and the United States, Japan and South Korea and other places of beauty industry has entered a healthy and normative orbit. Strictly regulate the practitioners to become a major feature of the beauty industry. In accordance with the relevant provisions of the French, less than seven years of industry experience, untrained person shall in his beauty training school. Japan promulgated the "law" of beauty, business conditions, qualification, training and examination are equipped with strict rules. *

(original title: Christine stores the ultra low price buy referred to the price system disorder)

Editor: Blue