Direct reporting network August 7th news (Modern Express) in recent years, Nanjing North Bridge area, a residential area, such as bamboo shoots after a spring rain like emerge, large housing idle.

A year ago, a group of people came to Nanjing from Anhui to Hefei, large quantities of rent under the idle housing. This group of people under the new banner that capital operation, investment 69800 yuan, by attracting "investors" voluntarily join a chain of capital operation of the project, three years can obtain 10400000 yuan. Therefore, they give the project a charming name "1040 sunshine project".

Recently, modern express the reporter comes to North Bridge area, after investigation and multi day, trying to uncover a new scam the mlm.

Modern Express reporter Li Shaofu Wang Rui

Dutch act wake up dreaming of being rich brothers

Since the last two months, from the Hubei Lin has been very ravel, he wanted to clear his brother investment project, what is the new capital abroad, or mlm.

In late May of this year, Lin graduated from accounting Hubei Wuhan a college major, sorrow is no suitable job, brother Wei received telephone, invite him to Nanjing to help investigate an investment project.

Kobayashi came to the Nanjing, in the NanJing Railway Station to see Xiao wei. Before that impolite brother, now fully is another. The brothers meet, also a shake hands, the manner is a look at the man of the world.

Later, Lin was brought to the Nanjing bridge north Tianrun City neighborhood of a residential building. To lay down their luggage, slightly after the break, he said, take him enjoy big city scenery. On the same day, two people from Yangtze River bridge to Confucius temple, and then to the Nanjing Massacre Memorial Hall, the last tour of Xuanwu Lake, the night before to Tianrun city residence.

The second day, after breakfast, he took Lin went to visit some friends. Later, Kobayashi Tokuchi, these friends, investment a called "1040 sunshine project" capital operation project. This project, declared that the one-time investment 69800 yuan, then invite other investors to join, the formation of voluntary chain operation of capital operation, there will be 3 years 10400000 yuan reward.

In a small way under the arrangement, Kobayashi to several investors "home" after the study, think brother do a bit like a pyramid scheme. With the increase of investors, he became more and more confused, what is MLM, or capital operation.

Tangle, Kobayashi called his schoolmate at college Zhou, hope this good friend can help you identify what.

"Pyramid schemes, this is the pyramid schemes, make money not to do business, not any of the products, by pulling the head to make money." Zhou gave Lin answers, and advised them to leave together.

Listen to the classmate, Xiao Lin to leave together with his brother. In order to confirm their participation in the operation of the capital has been the return, he even put a bank card transaction details their recent 3 months to call out to him. The bank's trading records show, every months of his account has 6000 multivariate income.

Later, Lin see brother's earnings, regardless of Zhou discouraged, decided to leave to dry, Zhou you leave. However, after leaving, he to the Pukou Public Security Bureau Taishan village police station to report to the police.

Before the police action, he and Lin received a message, the same as the "1040 project" investors Shen, in May 30th this year, Nanjing Qixia District, hanged himself in the rented house.

Shen is their hometown, is also "1040 sunshine project" investors, has sent his son and daughter-in-law might pull in, about 100000 yuan deposit will drop into the home. More than a year to get rich the dream, but found that in addition to the monthly amount of money to the account, so many gains no claim.

Later, because of the son to marry for money, want to put into the "1040 sunshine project" the money out, but do not know who can take. One family gradually clear, Shen said the wrong way, result in the family, the choice of hanging over their lives.

Fellow Dutch act, to Lin and Xiao Wei is not a small shock, two people gradually from a dream to wake up, and with the police, brought down their MLM dens.

Abnormal prosperity residents living space is occupied

How many people engage in pyramid schemes in Nanjing North Bridge area, still can't know. However, modern express reporter discovered in the North Bridge Tianrun City, Sun City in love kilometer visits, with the influx of marketing personnel, the life of local residents affected, some department stores and convenience stores Business Flourishes, real estate intermediary rental business also doubled. However, district residents living disturbed, but also add a lot of trouble to the property management.

"This group of engaging in pyramid schemes are gone, my business also suddenly deserted, six or seven less than the original into." August 1st morning, speaking of business inventory pyramid retail personnel after the sun fell in love with the city of Pukou, in the small supermarket Ms. Han shook his head helplessly, "originally a day can make a two thousand or three thousand block, now a days up to earn one thousand dollars, several of my shop's hometown are prepared to store turn out."

Ms. Han is the people of Anhui, a few years in the sun fell in love with the city to buy housing, the relocation and opened a small supermarket. In 2009 just takes the room at that time, the business was bad, only barely, until after 2012, village people, the supermarket business is good. At the same time, she also found that, more strange people and community. Later, she began to understand these strangers engage in pyramid schemes. "They really drive the bridge north of the economy, we like to shop, some for breakfast, and do 'Mazda' business, the vast majority are relying on these schemes in the money."

Rent increases, the second-hand housing market blossom everywhere

"I dare not say one hundred percent, but as long as into my hands, if it is to engage in pyramid selling, I can recognize at least 90%." Little Liu Shiming Binjiang Metro near a housing conduit company clerk.

For nearly four years he told Modern Express reporter, a plurality of cells around, as long as the rent, 10 households in 8 is engaged in pyramid selling. "Without these people, the rent will not rise so quickly, so high."

According to Liu, around 2010, Mingfa Binjiang Metro housing monthly rent is four hundred or five hundred yuan, even good decoration of not more than 2000 yuan. However, since around 2012 to a large number of pyramid retail personnel, rent prices go up again, "now it is blank room, the rent has risen to 1000 yuan, if it is refined decoration, price is in 2500 yuan of above.

Xiao Liu said, now of the marketing personnel, the housing demand is relatively high, generally to electrical appliances complete, at least a Jianzhuang room. The influx of pyramid retail personnel, but also led to a leased housing secondary rental market to make money. Earlier, police had found, one in the North Bridge area rented 60 sets of house sublet, the most is the marketing personnel.

However, in view of recent multi sectoral joint and marketing situation, housing rental contract for the Housing Department has asked all housing intermediary will be good, intermediary with the relevant departments to investigate the marketing personnel.

Residential environment

Be ruined

"It seems like a gust of wind, since the Hefei crackdown on pyramid schemes, these people have all moved to the north side of the bridge." Say this is the city in love plot developing property company deputy general manager Tao Bo. The sun fell in love with the city a total of three periods, the first period began in 2009 in the delivery of. "At that time the bridge north side is still relatively poor, the occupancy rate is not high, the surrounding facilities are relatively small, but the district has just completed, the environment is very good."

With the continuous development of the bridge north, especially Yonghui supermarket opened, let Qiao Bei surrounding come alive. In 2012, the property was found in management, small strange people suspected pyramid selling, but not much, also three five households look, did not have much effect. But from the beginning of 2013, there have been members of the public to the property complaints, said the district personnel noisy, very noisy. "Marketing personnel, one family live a dozen people, once the school night noise greatly, but we are not law enforcement authorities, no enforcement power, can only persuade."

Pyramid retail personnel increased, because there is no access control card, unit door for damage often occurs. Sometimes the day before the property received from the residents require repair telephone, the morning of the second day fixed, residents at home but found or bad, so there is great on the property, similar things continue to accumulate, it is possible to produce very big contradiction.

Marketing staff, not only the residents of their own security can not be guaranteed, public resources have been occupied. Including the use of frequency, residential environment, the elevator failure, let owner had no small misunderstandings and conflicts of property.

Tao Bo believes that, in the long run, if has been occupied residential pyramid retail personnel, will only be a vicious spiral. Area if MLM personnel, normal to housing residents will consider more, but the house is not rented out, only rental prices, or to rent to the marketing personnel. And the owners complain much, contradictions between the inevitable with property companies, property management fee income is not up, not to mention management, finally, this area will face no property can meet the situation.

Why is the North Bridge

Nanjing North Bridge area for super large new residential lots, in addition to the price advantage, more investment property buyers, and vacant housing relatively more. Pyramid selling as is deceptive trick, so basically are absorbing come, native to them, not popular. In order to escape the police, they take a break up the whole into parts, three five people to form a temporary home, rent together, or even abandon the previous methods of controlling personal freedom. Thus, we need a large number of vacant rooms, while the North Bridge area of super large new area falls are basic conditions of forming the pyramid selling organization.

"The so-called '1040 sunshine project', is nearly two years before in Nanjing North Bridge Development, formerly in hefei." According to the Nanjing Pukou police said, Hefei there rent cheaper than Nanjing, it is more suitable for the pyramid selling organization. With the increase of the local police and the Department of industry and Commerce crackdown, this group of talent troops on the East, gradually developed in the Nanjing bridge north, and pitch camp.

The new process of MLM brainwashed

Mention of pyramid selling, and most people think of a pyramid marketing dens, seized mobile phone, restriction of personal freedom, forcing new development off the assembly line. However, from the current development trend of pyramid selling, pyramid selling has gone from real to business philosophy, from centralized instruction to individual brainwashing, from the development of local citizens into only provincial public development. In the Nanjing bridge north of this group of "1040 Project Sunshine" marketing organization, had the very big change, not buckle, mobile phone and money, do not want to join can leave at any time. Leave voluntarily, you can also leave.

Exactly how they control the MLM network, how to give a new brainwashed? Modern Express reporter will for you uncover a rigorous "brainwashing" process.

The first step: with new Nanjing one day tour

Marketing personnel to study investment project or do business in partnership form, the new cheat to Nanjing, the couple will receive a warm reception. Lay down their luggage, the reception of friends will arrange a one-day tour of Nanjing, to the Confucius temple, the Xuanwu Lake is free attractions such as. In the meantime, the other not mention anything about marketing.

Day tour in Nanjing, located in the Xuanwu Lake next to the Nanjing planning exhibition hall is the place to go. The exhibition hall, the reception people pointing at the exhibition hall of the sand table, some residential district planning at the city of Nanjing, said that is the country to support their capital operation and "big".

The second step: with new house visit

The couple will be temporarily in already prepared a set of house. And this house is home to three five people, mostly new. Have to play one day after second days, the couple will be brought to examine their so-called investment projects. In fact, is to find an excuse with a new house and visit other "investors", let them help to the new "brainwashing".

In the visit process, seminars and exchanges, including the new exchange, a high level of director and manager department. The main content is to remind people, their current status is very poor, low social status, low income, and do the dirty work. Once found the couple realized that it was not good, bright prospects they began to promote their investment business.

The third step: the study and interpretation of "success theory"

In the new person gradually into the state process, the course will also change the brainwashing. They will recommend to the new books like "the greatest salesman", and continue to portray the capital operation mode is advanced.

Once the couple began to share their ideas, director or manager will begin their "capital operation" mode. In the process, will make the new learning "life management 20", and asked them to write reading notes with a notebook.

At the same time, did not forget to ask the "investor" currently do several people rise, they will wear designer, driving a car. Their success to the identity of the industry, encourage and motivate people and other people of their network.

The fourth step: build team positive atmosphere

The couple once started to accept their views, then more crazy brainwashed began, recommend they read some success science book. They often get together to become rich, open lectures and speeches, to create a positive atmosphere, let the couple felt they were fighting for a promising career.

Morning internal learning, then go visit, the evening is various, party, and sum up the day's. Pyramid retail personnel living mode basically unchanged, the new account once formation, which is apt to become inextricably bogged down in. Once the new waver, some people keep instill in you dream of getting rich.

The fifth step: pay and mobilization development off the assembly line

After 4 steps ahead of the brainwashing, most people will believe firmly. At this time, they will mobilize you to invest 69800 yuan, buy 21 shares of investment, to join their team, and strive for a better career. Once the company, will be a one-time return "bonus" to 19800 yuan, and bring new people joined the organization man where the network manager, it can be divided to 10000 yuan.

Next, is to see you pull off the assembly line off the assembly line more, ability, that the bigger business, get more "bonus". And for those who do not agree with the new business model, they will find in the organization managers and even duct level people to "enlighten", if "unrepentant", never stay.

Thousands of people were repatriated 76 men were arrested

Nanjing Jiangbei area marketing, not only to the management area affected, but also to the local social security brought influence, even for MLM leads a criminal case.

In May 28th this year, Nanjing Pukou Public Security Bureau set up 15 police, 50 secret service personnel professional blow MLM team. Transmission was founded, take the responsibility in the form of wallcharts operations, grouping, dragnet investigation on North Bridge area rental housing. At the same time, the police also launched a residential property, the owners and the community neighborhood committees, investigation of MLM dens.

In May 28th this year, Nanjing Pukou Public Security Bureau set up 15 police, 50 secret service personnel professional blow MLM team. Transmission was founded, take the responsibility in the form of wallcharts operations, grouping, dragnet investigation on North Bridge area rental housing. At the same time, the police also launched a residential property, the owners and the community neighborhood committees, investigation of MLM dens.

In July 23rd this year, Nanjing Pukou police Mopai foundation in the early, mobilized more than 200 police officers including armed police, divided into more than 10 teams, northbound in multiple areas at the same time action. Total inventory of nearly 100 sets of rental housing, captured more than 500 suspected of illegal pyramid schemes. In these people, there are ordinary workers, university graduates, and even some western civil servants.

In order to make this more than 500 people to the designated location, anti brainwashing education to them, police transferred to the 6 bus, carrying 2 times, only to take them away. It is worth mentioning that, many pyramid retail personnel after the arrest, waiting to be bus off, still with a smile.

According to the Pukou police relevant personage introduces, from the beginning of May this year, since the police to carry out the special action against pyramid schemes, has destroyed 7 entrenched Nanjing bridge north area of MLM system, 76 criminal detention, arrest 43 people, sent back to the origin of more than 4000 people.

The pyramid retail personnel easily return to the situation, the police decided to control the housing. All the vacant Housing North Bridge area, for rental registration management strictly. At the same time, has been the inventory of the marketing personnel, the police will be deported, registration, if they returned to Pukou, once again to rent, the police can be found in time, and advised to leave.

MLM is still "affinity" pit has harm harm society

College of Humanities of Nanjing University of Aeronautics & Astronautics sociology professor Qiu Jianxin told Modern Express reporter the interview said, marketing is actually for personal gain and "affinity" as a means of. The social structure of the reasons for it, also because of specific population structure, employment pressure is one of the important factors.

However, Qiu Jianxin think, the most important reason of pyramid schemes in Chinese is rampant, a large number of gullible people in order to restore the individual interests, easily crossed the boundaries of morality, special trust relationship with the traditional society in the blood and geopolitical relations made, Chong individual performance through the structure of Pyramid, before money alienation traditional relationship "slaughter acquaintance".

"They used the 'trust' as a means of marketing, and the high returns as bait, it has broken through the trust bottom line and society, is a kind of anti traditional behavior." Qiu Jianxin said, in the pyramid retail personnel disaster area, mainly engaged in urban and rural areas near, difficult to monitor, but actually to a stimulating effect on the surrounding consumption. Therefore, the individual area even the appearance of local protection means.

In fact, these people don't have a correct understanding in the acquisition of wealth concept, many of which are low-income groups, there exists serious dissatisfaction with the real life many people, hope to earn money by themselves, but do not know what is the real science, the correct way of acquiring wealth, always think overnight, luck. Pyramid selling scam to friend against each other, relatives and enemies, its harm more than general deception.

"Not only for marketing and consumer incur material loss, a lot of marketing knowledge marketing is a trap and deliberately pulled in to their relatives and friends' scapegoat 'or in order to free oneself from a predicament, and the collapse of the relationship and social ethics bottom line between people trust."

In addition, the resulting increase in family disputes, criminal cases, some people even dissipate one's fortune. And MLM is organized, number, once triggered mass incidents, the consequences will be unbearable to contemplate. Therefore, this requires the government departments, public security, industry and Commerce and increase public supervision, and enhance awareness of prevention, in order to reduce the harm to the maximum extent mlm. 

(original title: new marketing means secret: self capital operation relies on the success of brainwashing)

Editor: small insects