Direct selling news August 4  Objective: enterprises to participate in market competition, product quality is the foundation, the customer identity and participation is the core guarantee. World outstanding marketing master, France's INSEAD (INSEAD) Joan? Jean -ClaudeLarrecheprofessor in June 25th to attend the world brand Congress and the Chinese 500 most valuable brand award ceremony said: "product quality and customer participation is the two largest driver of brand value. Among them, the customer participation is the manifestation of the strongest brand relationship, it is manifested through the repeat purchase, cross purchase related products or accessories, active sales, participation in activities, work together to create or other means."

Twenty-two load map out a strategy, cast 36889000000 Chinese national brand

Professor Larizzi recently wrote a book, the "potential" effect (The Momentum Effect). In the book, a lot of enterprises practice is similar, such as R & D, production, marketing Goods are available in all varieties., but some do, some do not. He summarized the conclusion is that some enterprises have the "potential", and some enterprises have not.Here the "potential" refers to the subjective, volatile, accidental factors, the requirements of modern enterprises must constantly changing market consumption psychological insight into the market of their products, to judge the potential, launched to cater to the market quality products and services, and set up a good brand image, promote enterprises bigger and stronger.

Professor Larizzi referred to the "potential", and in 2500 before the "art of war" in Chinese "potential" have in common. In China, the "potential" the most subtle interpretation is the idiom "situation". As a Chinese cultural impact of the enterprise, is the "potential" is not is not profound. The birth of 22 years, is the brand value from 0 to 36889000000 leap, leading China herbal health products brand, its success is not accidental, is the "potential", lies in the customer experience on enterprise integration from the quality of raw materials to grab the attention of the quality of the products, the user for a long time, and is committed to establish and promote the Chinese herbal medicine health industry ecological circle. 

Products only first -- strictly the quality pass, to create a food safety ten strong enterprises

A good product can talk! Is the enterprise brand style and the most direct. Only quality products, excellent quality, in order to establish the competitiveness of enterprises, and maintain and strengthen the vitality of the brand. As a product quality is regarded as the lifeline of enterprise brand health products, is firmly adhere to the "strict management, quality win" concept.  

As birth a baby with great care, to ensure that the "child" eugenics, unlimited annual investment of 100 million yuan for product development and technology improvement, with a composed of multi domain, multi discipline doctoral, master's, professional and technical personnel of the Chinese herbal medicine health products R & D team, responsible for R & D products, cooperate with Hong Kong University Science & Technology Guangzhou University of Chinese Medicine, Shanghai Institute of Materia Medica, Chinese Academy of Sciences, Beijing Technology and Business University and the I&D companies, universities and professional institutions, has established five major technology platform, including Chinese herbal medicine immunity, cutting-edge research and activity of polysaccharide peptide. At the same time, through the established "is the Science Advisory Committee" and "is the quality management expert advisory committee", to promote from within scientific research and product development capabilities, internal and external force, to ensure that each product is "eugenics". Since 2008, infinite (Chinese) won the "national high tech enterprise" that, at present, is a total of 25 classes, 67 products were identified as "high-tech products in Guangdong province".

Infinitus products testing center is the solid line is the quality of the products, to ensure that the infinite from raw materials to finished products of high quality. With its professional level hardware and high-quality personnel, infinitus products testing center is evaluated for the National Laboratory Accreditation in 2012, and through the "British FAPAS heavy metal level ability test, in 2013 the domestic non special use cosmetics record inspection agency the National Laboratory Accreditation expansion and evaluation in 2012 2014. The test results have the independence, reliability and authority, and accepted in 61 countries and regions of the world have signed a mutual recognition agreement. In the export of food monitoring, is in accordance with the EU, Japan, USA about new food safety regulations, has established a method for determination of 50 kinds of pesticides and heavy metals in 10 kinds of products, fully meet the requirements of the detection ability, America and other regulations.

Chinese herbal medicine is an important raw material in health products, according to the varieties of raw materials, production of the full study, research, comparative analysis, cooperation and origin of suppliers, to establish a stable business + cooperatives + farmers Chinese herbal medicine planting mode of cooperation, adhere to the quality of the products from the source. The more common mushrooms as an example, by purchasing all mushrooms by the green food production, through the control of bacteria, combined with local cooperatives planting, processing, storage, monitoring the whole process of the formation of a complete set of production, management procedures, provide containing mushrooms products can be traced back to every household, from the source to control the quality of raw material.

Future shock domestic tonyred, melamine incident exposure, food safety has become the whole society of sensitive topic. Take this as a warning, by increasing R & D input and product quality management, the current outstanding supply chain management, covering quality culture, quality strategy, from product design, raw material procurement, production, logistics and distribution services to market the product realization process of quality and safety requirements and process quality related the links from the end longitudinal, transverse to the edge. After 9 years of exploration and practice, in the "outstanding supply chain management mode", is the quality of the products reach the standard quality management at home, become a model for Chinese herbal medicine health product industry. "Chinese quality Ding", "China customer satisfaction tripod", "Chinese food safety ten strong unit", "national quality culture construction model unit", for eleven consecutive years won the "food safety Chinese hundreds of good faith demonstration enterprise" the title of honor, these are all great achievements have been obtained in this mode. 

Persevere, adhere to the customer value oriented, and create brand value

But if only excellent quality, ignoring the customer demand, lack of user experience, the brand will not have leap. The brand of "potential" value is often through the current customer satisfaction and loyalty to measure. The enterprise wants to existing or potential customers "binding" for customer loyalty, but the customer is always fickle, difficult to form a real community of interests. Joan? Jean -Claude Larreche professor also said on the brand development of the enterprise, enhance the competitiveness of the brand, it is an important part of the understanding of intrinsic needs of customers, and by meeting customer attraction process in these requirements.Because the products will be good to speak, when consumers encounter ourselves like product and company, they actually want to help consumers speak story, from the heart of the pass from mouth to mouth, let the brand reputation to continuously improve and stabilize.

How about the fate of the enterprise customer become brand loyal fans? Unlimited career platform around the customer value and customer satisfaction, creatively put forward the new concept -- integrated customer level (customer enterprise integration),

. For example, every year, held by the company management and key customers -- Business Advisory Committee distributors, development strategy, to discuss the company share important information, listen to the voice of the market, develop a plan of action, let the customer directly involved in company decision-making and management in. This eliminates the customer, the natural boundary between enterprises in a certain extent, the substantial customer to enterprise decision center closer to a step, the company and the business team clinging together, formed a "real customer and enterprise integration" interests of the community, to build brand value is higher.

In addition, is also by inviting customer product experience, customer satisfaction survey, to the factory base to visit a variety of ways, and consumer interaction, allow enterprises to become a part of consumers to "own".

Customer participation as the heavy -- health public welfare activities, deep love, health and customer share

A responsible enterprise, will be able to obtain sustainable development. Is in the pursuit of high quality at the same time, and actively through the promotion of healthy lifestyle to the public, held a number of both public welfare, interactive, public health campaigns, health responsibility as the breakthrough point, to help consumers get healthy life. This is marketing, marketing is more than.

Through the promotion of health concept to the vast number of consumers, let the masses in the acceptance of a healthy lifestyle and understand is, by interacting with each other closer relationships with consumers, so that consumers through personal experience the infinite more brand emotion and preference of the deep. At the same time, these true diversified experience, specific action also is practice health mission, more let the infinite brand value.

For example, since 2010, is to State General Administration of sport, the all China Sports Federation will world walking day this large public welfare activities, large-scale China.Since five years, the event has been held in more than 20 city nationwide, a total of more than 50 times, the participation of the masses of more than 700000 people, the total mileage of over 4000000 km walking, walking day activities to achieve widespread repercussions in society, "walking ten thousand steps a day, a healthy life is" slogan has win support among the people. Charitable activities that is brand image Fuller, brand closer to the user.22 years for health attention and adhere to the accumulated precipitation, with 36889000000 yuan ranked forty-sixth overall brand value of unlimited use action telling secrets of becoming, Chinese 500 strong enterprises that is: quality is the life of brand value, the intrinsic quality of high-quality goods by brand and to reflect, excellent product quality is the fundamental brand survival, a brand is the basis for the development of brand and customer relationship; strong is the driving force for sustainable and stable development of the brand, customer participation can effectively enhance the brand awareness, enhance brand loyalty, promote the brand innovation, maintain brand vitality.▲

editor：Jack