Direct selling news August 5^rd(Written by Ouyang Wenzhang) Private consumption is the important factor to form Chines direct selling market,without private consumption there is no dependent basis to from direct selling market force,therefore,private consumption force is the important constitution part in entire Chinese direct selling market.

The basic characters of direct selling products in private consumption market.

Chinese direct selling consumer market refers to all the individuals and families who buy direct selling products and market direct selling products in order to meet the living consumption requirements of Chinese people. All direct selling enterprises,no matter serve consumers directly or not,should study the consumer market for direct selling products,because only consumer market is the final Chinese direct selling market.The consumer market for direct selling products is the basis of Chinese direct selling market and the dominant market to make final decision.

The consumer market for Chinese direct selling products is the consumer group  composed by real consumers,is the buyer group composed by consumers in real sense. No matter consumer group or buyer group,what we said are the vast loyal consumers who have been composed by all the individuals and families loyal to direct selling products.

The demand features of Chinese direct selling consumer market

First is the big difference in direct selling demand because of large people. In the Chinese direct selling consumer market,anyone is the member of consumer market and needs to expense various kinds of consumer goods. So such large quantity of direct selling consumer group will buy the same kind of product? Of course they not.There are big differences among the products they bought,some like this,some like that.What should direct selling enterprise do when facing the market with big difference and large people? On the one hand,because of the vast scale of consumer market,direct selling market should need more products in amount ;on the other hand,in consideration of the large difference in demand,so the direct selling products provided to market by direct selling enterprises should not be same but diversified.

Second is the residence dispersal in expansive direct selling market. China’s territory is 9,600,000 square kilometers, where there are people there are consumer demand and consumer market.Facing such a broad direct selling market field,as a direct selling enterprise,how to consider the features of this market? According to the trend and requirement of direct selling development, we should build an intensive and free sales network to make the process of purchasing direct selling products by consumers more convenient . Under the convenient conditions, consumers may choose to buy direct selling products when they are with the discretionary purchases,then the consumer group loyal to direct selling products will form gradually.However,with the increasing times of purchasing direct selling products,every purchasing volume will be less.For example,every purchasing volume of washing products or health care products is less,but the purchasing times is more.

Based on this feature,direct selling enterprise needs to make corresponding adjustment and arrangement both on time and sales opportunity.

Third is the strong substitutability of direct selling products with big elasticity in demand.In the consumption process,if the price of substitutable direct selling product goes down,then the demand of this direct selling products will increase.On the contrary,if the price of substitutable direct selling product cannot lower,its demand will reduce accordingly.Under the environment of Chinese direct selling market,marketers should not only adapt and meet the requirements of consumers,but also should influence and guide consumption correctly through the way of one to one and face to face sales.

Fourth is the increasing since and technology level of product.With the progress of science and technology,there are more and more high-tech components contained in the consumer products we used,which are becoming the popular consumer products day by day and sharing a higher proportion in consumer products.Faced with this development trend,as the direct selling enterprise,the first thought should be educational marketing.The so-called educational marketing means when we market the products to customer we should tell them the common sense of this products about how to use,how to handle,how to proceed the simple repair and maintenance with the purpose of reducing customer’s fear.