direct reporting network in August 4  (Ouyang wengzhang author) corporate culture means in the practice of socialist market economy, gradually formed the sum of identity, comply with the characteristics of the enterprise values, management standards for all employees, management style, enterprise spirit, moral norms, development goals. Enterprise culture is the traditional national characteristics, if the five thousand years of Chinese culture as the "sea", then, Metro international enterprise culture is "a brilliant sea" in the splash of eye-catching "spray".

Chinese culture, is the whole nation in the history of moral inheritance, all kinds of Ideological and cultural, spiritual ideology, is the creation of Chinese civilization achievements of the inexhaustible motive force. Chinese culture is broad and profound, and one of the core contents is a word "and". Whether it is "three cardinal guides", or filial piety and charity, a common purpose is "harmony". Visible, the word "and" is one of the essence of Chinese culture.

Why Merro international enterprise culture is a brilliant Chinese culture "ocean" splash eye-catching "spray"? The reason is very simple, because the Metro International Enterprise Culture's essence is actually the embodiment of a "and" word. Metro International advocate social commitment, as good as water. "Moral" cloud: "as good as water. Water benefits all things without struggle, place all evil, so that a word in." That is the best quality, the most noble sentiments, be like water. Water has a moist life of Germany, but no fight with everything, modest and self, this character is closest to the way. "Book of changes" cloud: "heaven revolves, the gentleman to unremitting self-improvement. Terrain Kun, the gentleman to social commitment." With the broad and deep to describe people mind spirit, that a gentleman should be the same as the earth with broad and deep good conduct to bear everything, everything, for the benefit of all things. As good as water, social commitment is not "and" vivid reflect? This virtue gives Merro international strong vitality, formed the inseparable relation "between the enterprise and the partner". From dozens of countries worldwide business partners with the Romanian international road, built a hundred years does not move, everlasting enterprise success.

We say that the Romanian international enterprise culture is a brilliant Chinese culture "ocean" splash eye-catching "spray", but also because the founder chairman Yu Zhihui and President of the both of enterprise culture, is the Chinese excellent culture heritage. In nine years, Metro International is from small to large, from weak to strong, a very important reason is, Xia Donghe Yu Zong knew that only "adhere to the soul of a nation, we can stand on the top of the world" truth, create enterprise "family culture to absorb cultural nutrition pyramid". "Home", is a warm harbor. So, Metro International dealers are Xia Dong and in general as "parents", and two "parents" sincerely to dealers as Metro International "family".As the chairman said: "the Romanian international distributors is God, only the dealer's dream, my dream is realized." I think, Metro International "family culture", essentially inheriting excellent Chinese culture "and" spirit, so that all the people enjoy the beauty, "home" warm in the same family, so that the "family" who live together in peace together, the harmonious coexistence between. With this kind of "family culture", the Romanian international overcome difficulties one after another, great strides towards health, large metro, development goals.

The realization of "and" goal, must take the "paper", this is a remarkable characteristic of Metro International Enterprise culture. See, "and" only for the health, this is the Romanian international development; promoting the Millennium culture of health, human health source to create, this is the Romanian international enterprise mission; to "health, happiness, wealth, value" as the goal, to create the value of life, to enjoy the social prosperity, this is the development target Metro International; family services, thanksgiving service, collaboration services, this is the Romanian international service concept; to create high quality, professional, international brand, this is the Romanian international brand strategy; development focused on human health, natural and Health Sciences, this is the Romanian international research strategy. From here we can see, Metro international enterprise culture is a system, daisy chain, connected. "Wen" to "human" Metro conduction international enterprise culture is "positive energy harmony", so that hundreds of thousands of people the beauty of harmony, in a "big family", thus creating the Romanian international miracles one after another, to become the enterprise culture construction in the direct selling industry example. We sincerely praise this flower splash Merro international enterprise culture in Chinese culture, "sea" in "waves", sincerely wish Merro international direct development of greater achievements! 

(the writer is China Institute of marketing direct marketing experts committee, "China marketing economics" author)