CNDSN news December 17st NetEase Finance) in 2014, as the "water of ten" promulgated, our country's water treatment industry is gradually moving closer to the developed countries, with the world, coupled with the industry standard of the system is increasingly perfect and water purification equipment, the joint efforts of enterprises, China's water purifier industry will steadily toward prosperity. In 2014 Chinese household appliance technology conference drinking appliance professional technology branch, from within the industry experts and business representatives discussed the development of the safety of drinking water and water purification equipment, household water purifier manufacturing enterprises is pointed out the clear direction.

Market expansion speed

"In recent years, the water pollution are frequent, household water purification equipment become the last line of defense for healthy living. Water pollution is the birth of ultra billion yuan water purifier market, currently has 3000 enterprises to snatch the cake. In 2008, the water purification industry ushered in the first big development, this year entered the market of high-speed growth period." China disease prevention and environmental health and related product safety control center researcher E Xueli on the water purification industry market said. E Xueli said, at present, water pollution, endocrine disrupting chemicals, pesticides, fertilizers, drug residues have become the factors affecting health, also become the external motive force of the development of water appliances industry. Water purification equipment not only can solve the daily drinking water problems, the more important is to solve the sudden water pollution situation. From the relative safety to the development of absolute safety, effective removal of toxic and harmful substances in drinking water, creating healthy environment for consumers.

Water pollution problems intensified further promoting the development of water purification market, but needs to be pointed out is, compared with European and American developed countries in Asia and the popularity of 90% rate of 70%, China's net of water industry products penetration rate of only 2%. E Xueli pointed out that, although the domestic water purification market frequently made the breakthrough "quantity", but consumers in the recognition, acceptance, satisfaction and other aspects still needs to be improved. According to the developed countries experience, solve Chinese environmental problems may need 20-30 years time, so water purification products and the public with the future will be more closely. According to the World Health Organization reported that 80% of the world's disease is caused by drinking contaminated water, with the domestic water resources, the deterioration of the environment, consumers gradually realized the necessity of water purification equipment, creating good conditions for water purification industry usher in the golden period of development. It is understood that, in recent years, engaged in domestic water purification equipment production enterprises the surge in the number of firms in Happy Valley, in the fierce competition in the market to accelerate the enclosure, water purification equipment, the pattern of the market reshuffle. The current online retail sales top 10 enterprises, Qinyuan, beauty, star, Angel, Haier and other domestic enterprises occupy the mainstream position. In the foreign brands, the top 10 finalists was 3M, PHILPS, EVERPURE and other European and American brand advantage.

Enter 2014, net of water industry is surging, first of all, foreign brands has accelerated the rate of expansion in the Chinese market, such as Japan and South Korea enterprises also have to optimize the integration of resources; secondly, to spring dew, Angel, pure water, Mai represented domestic brands have increased advertising efforts; thirdly, cross industry brand to beautiful as the representative of the increase in net water market investment.

Technical strength

The future development have great potential and space for China water purifier market, but the rapid development of the industry, is inseparable from the product of technological innovation pursuit. Technology is one of the reasons that restrict the development of Chinese brand of water, and the water purifier industry's core technology, the main element of stability, precision technology, the second is the pollution problem. According to the household water purifier industry sources, foreign brands because of have the core technology, so can have control of the Chinese market discourse right. Notable is, at present, the domestic brands began to develop rapidly and has made great breakthrough in technology, such as the net spring water purifier developed China's first direct drinking machine, spring dew Huazhong University of Science and Technology joint R & D "spring core" technology, beautiful "one core" technology, liters "capillary" ultrafiltration membrane technology have been purified water is the industry leading technology. On the meeting, from A.O. Smith, beauty, Angel, Hongli photoelectric (14.100, 0, 0%) technical experts to share their scientific and technological achievements in the water purification industry, to solve the water pollution two, smart home technology applications, active carbon in household water processor application, household water dispenser membrane and deep ultraviolet LED product innovation aspects detailed interpretation of the water purification industry, technical force is gradually enhanced. The experts said, facing a series of problems of the water storage tank bacteria, improve product technology is the future direction of the development of the industry. At the same time, the product homogeneity increasingly serious today, many people in the trade to realize the importance of specialization. The professional orientation, benefit from the various aspects of raw materials, product R & D design ensures high quality of the products with high price. Guangzhou AIBOTE water purification equipment limited company president Cao Gang to think, household water purifier industry in order to extend human life make a contribution to the use of water purification equipment to bring consumers the biggest advantage is that let people more and more healthy and longevity, therefore, household water purifier industry existence of extraordinary significance. Overall, water purification equipment, the enterprise wants to win must from product development design to marketing and sales channels broadened to establish a brand, do a good job in every aspect.

The broad prospects of development

Xinyikang data show that the year 2013, water appliances overall retail sales reached 18600000000 yuan, year-on-year growth of 20.7%. And water purification equipment market scale reached 9500000000 yuan, year-on-year growth of 79.5%. The next 6 years, the water purification industry market size will maintain an average annual compound growth rate of 45%. By 2020, sales are expected to reach 128000000000 yuan, the development prospects. Industry online customer center director Yang Ping said at the meeting, China now water purification equipment hundred households have less than 5%, according to the European and American countries the penetration rate of China's 1300000000 population of 4 composed of a family of projections, water purification equipment will reach the scale of 600000000000, the long term industry prospects.

Currently, 80, after 90 is gradually becomes a new purchase groups, benefit from the impact of Internet products for this emerging consumer groups, intelligent water purifier products will be raised to a higher level. As the global first money smart water purifier products TCL[microblogging] launched, is undoubtedly a new generation of consumers to buy the product of the important fit, it also has earned its brand and product market first mover advantage. The three or four line of the city and even the development of the township market rise in emerging areas for water purifier industry has injected fresh blood". Said spring dew water purifier market department general manager Pei Shi: "China's urbanization process has a long way to go, especially in the central and western regions and the urbanization rate is very low in the three or four line of the city. Nearly two or three years, the face of the rapid rise of the three or four line of the city, has attracted some water purifier enterprises have opened up their second battlefield, full speed into the three or four line of the city." Thus, contained three or four line of the city's great market potential has attracted widespread attention in the net for water enterprises, three or four levels of the market will become the focus of the layout of water purifier of new enterprises.

Industry experts believe that the water purification industry at present there is no saturation, water purification equipment, has the advantages of energy saving, environmental protection, convenient, low operating cost advantages, have very big development space for the future. *

(original title: China water purification industry product popularization rate of only 2% intelligent water purifier touted)

Editor: small Shen