CNDSN news (Zhou Lin December 16th xinhuanet.com) some a box of dozens of yuan, some grams to tens of dollars, Dendrobium health products in recent years the prosperous, prices can drop greatly, it is difficult to distinguish the merits, so that consumers can not start.

25 journalists from bright food group was informed, bright food's nine Hu Tang officially launched the Dendrobium candidum, Shi Huxian strips and other core products into the domestic high-end flag, the field of health food, "healthy" strategic layout.

Vice chairman of the Chinese Health Association and the Secretary General Xu Huafeng said, because of the unfavorable factors blindly follow the trend of development, homogeneous low price competition, the domestic market is still in the brand of Dendrobium hybrid, concentration is not high, the lack of brand leadership status, the price also once encountered the "roller coaster". A strong brand of large enterprises, is expected to change this situation.

"Bright nine Hu Tong raw material with high-quality varieties, good natural environment, advanced management system, scientific scale planting, it can guide the market health care products to avoid vicious price competition." Bright nine Hu Tang relevant person in charge told reporters.

In fact, with the development of economy and the coming of the aging society, the proportion of health and nutrition industry in national economy is rising, people have gradually accepted to green, health concept, the "big health" strategy is becoming a lot of food enterprises in the direction of the layout.

According to introduction, as early as in 2010, bright food group Shanghai Donghai Corporation invested 180000000 yuan in Xishuangbanna, Yunnan set up the largest domestic production base of Dendrobium officinale, the successful storming a large area of tissue culture technology problem of Dendrobium candidum. The bright food's "big health" strategy is based on the whole industry chain integration of resources, the formation of covering the upstream raw material resources, intermediate in the production of downstream processing, circulation channel pattern. *

(original title: the elimination of health care products market chaos large enterprises heavily layout large health strategy)

Editor: small Shen