CNDSN December 16th news  (Science Daily) in 2014 when the "Twelfth Five Year Plan" last year, the future will enter a new stage of development "1035". Since this year, the national many favorable policies have been introduced, like a needle cardiotonic, which has 20 years of development history of the health care industry gradually out of the cocoon metamorphosis, to sunny future. In November 27th, the seventy-second national drug during the fair, Chinese Health Association held its fourteenth session of Chinese international health fair in Guangzhou, the same period also held a "Chinese health (Nutrition) food industry seminar". The meeting regardless of industry associations responsible person in charge and business representatives have expressed a strong appeal, namely in the new normal, health care industry should seize the opportunity, innovation and entrepreneurship, to obtain an industry overall leap.

The new normal under strict supervision and promote the development of

Following the 2013 October, the State Council issued a document 40 "on promoting the healthy development of the service industry a number of opinions", in 2014 February, the general office of the State Council issued the "outline for the development of food and nutrition in China (2014 - 2020)", pointed out the clear direction for future development of health food industry; at the same time, released by the State Administration of food and drug supervision and management the "on further regulate the health food supervision and management, to crack down on illegal acts in violation of the related matters notice (Draft)" proposed, since January 1, 2014, the use of tablet, capsule, oral liquid, granules, pills and other forms, to eat quantitative and the daily consumption of limited edition products, not included in the food production license (QS logo) range, the core of this provision will be ordinary food and health food strict distinction, health care products in the past to ordinary food nominal imports are incorporated into the scope of regulation, makes many enterprises to rethink for product and market future. In May, Health Planning Commission issued the "national health literacy to promote action plan (2014 - 2020)", indicating the state of the national health way of life more and more attention; in June, "food safety law" promulgated five years has been revised for the first time, will oversee the management of health food strictly; recently, State Food and Drug Supervision Administration launched "nutritional supplements management regulations (Draft)" and "nutritional supplements data requirements (Draft)"...... Frankly to reporters, deputy director of the China Health Care Association and the Secretary General Xu Huafeng on the summary of the above policies related to health, the overall industrial development direction, the government in promoting industrial development and at the same time also once again to strengthen the effective supervision on the market. Half a year for health programs for rectification, strict implanted form of commercial advertising, improve health education experts to enter the threshold. He stressed that we are in the economic transition under the new normal, development of the future will have more health care enterprises pay attention to the direct sales model, sales conference will face the transformation, and the network marketing wind, will lead the industry forward rapid development.

"Three" concept will push the industry forward

Data shows, 2010 health food industry China output value reached 260000000000 yuan, in 2012, reached 300000000000 yuan, in 2014 is expected to reach 4500 - 500000000000 yuan. On the basis of "food industry" Twelfth Five Year "development planning" goal, in 2015, health (Nutrition) food output will reach 1000000000000 yuan.

Deputy Secretary Chinese health association long, China Health Association Health Advisory Services Working Committee Chairman Zhang Dachao think, China health (Nutrition) market is a market just need, in the good policies under the excitation of Internet marketing, emerging business continues to advance, bigger and stronger industry at a time when.

So, faced with a major health so with vigour and vitality, face of industry and market, health (Nutrition) enterprise how to seize their opportunity?

Zhang Dachao thinks, no matter how good the outside slogans, health (Nutrition) inner core industry does not change, that is to "do what products", "how to make a big", "how to continue" still is the enterprise eternal pursuit. He warned the enterprise, to the minimum condition, make full use of the credibility of the government to make the best endorsement for the product. He drinks, wine and so on Red Bull and initial element and Nescafe protein powder were compared after that, the success of the brand experience is, first of all, by the State Food and Drug Administration products for health food function determines, on the basis of the existence of products is obtained; secondly, obtain the approval and certification of health food blue hat, has established the market that's for the legitimacy of its products, equivalent to having "birth certificate"; third, behind functional these products are recommended, with a complete set of evidence-based medical research support, prove its scientific value in the.

Zhang Dachao said: "the coin a concept of health food in the market, the lack of clinical data support and cheat" false foreign devil "era has gone for ever, health food enterprises to pay attention should now, establishing health knowledge among consumers and have the spread of targeted, solve the market trust the crisis has long formed because of exaggerated propaganda, should take a scientific attitude and scientific method, make the health care knowledge propaganda to the easy way."

Facing health food enterprises in the management and product line development sustainability of the pressure of survival, Zhang Dachao put forward his "three" proposition, he called for health care managers "to scientific and technological innovation to obtain the development aftereffect of" product ", with the scientific method of research and development of new products, new formulations and new formulation, the" science"the means to solve the problem".

"Opportunity of rare, you missed the really will miss the opportunity, we can't complain and sigh, always only proceed with determination, party for enterprise and industry development path." Zhang Dachao said.

Science and technology to sustainable development of the "pushing hands"

In October this year, the state carried out major reforms to the science and technology management plan, in the next 2 to 3 years, the original special major science and technology, 973, 863 and so on will gradually withdraw from the stage of history, Zhou Ying said that the future will strengthen the top-level design, breaking the build with Chinese characteristics to the target and performance oriented technology planning management system. In the management way will be the establishment of national science and technology management platform for open and unified, the establishment of a joint meeting system, relying on the professional project management mechanism, the establishment of strategic consulting and the comprehensive examination committee, the establishment of a unified evaluation and supervision mechanism, the establishment of dynamic adjustment and termination mechanism, the formation of the national science and technology management information system improve the efficiency of.

Enterprise is the subject of innovation in the development of health industry, this is an important point of science and technology projects in the country there are many in the Huimin service, Zhou Ying called for health care managers to pay more attention to the national science and technology project plan, for their own enterprises continue to find new technical support.

Xu Huafeng very much agree with Zhou Ying initiative, he said that the development of health industry in the future to make innovation to escort, make innovation drive to become the market Yuejin real engine, on the Internet,big data, cloud computing, mobile Internet and other new technologies to promote, find themselves very state of the development way in the new normal in. *

(original title: 2015 health food output will reach 1 trillion of new technology means more easy to seize the market)

Editor: Blue