2015-01-04 14:32
The interpretation of the green success Hu Guoan never yield in spite of reverses.
 CNDSN1 month 4 days(Huasheng online Zhang Wenzheng Wang Wenlong) in November 25, 2014, is "green" every proud day.
This day, the green group chairman Hu Guoan is the central United Front Work Department, Ministry of industry such as "socialist cause builders jointly awarded the" Fourth National non-public economy Chinese features excellent title of honor. It is understood, this selection activities once every five years, is the highest level of non-public economic field activities.
This "award", why to helm -- Hu Guoan green? One sunny morning, we walked into the national Liuyang Yinyun a room full of open area by the green group headquarters juxiange teahouse, never yield in spite of reverses the interpretation of their road to success.
As the tide of money
Go faster
Hu Guoan was born in Hunan Anhua County, a remote village.
At school, be clever and sensible Hu Guoan has a "children's School of business" experience. He order the press with pocket money saved, a wealth of information extract useful to others, a few yuan investment for hundreds of yuan income; at home for eight or nine cents a pound takeover of winter bamboo shoots, then a catty five sold to Changde farms, a car made thousands of dollars with bamboo shoots......
In 1992, 23 year old Hu Guoan decided to quit his "a secure job" to join the first wave of the sea force, South Shenzhen. Soon, borrow "land speculation" of the wind, he dug into the life of the first pot of gold -- 30000000 yuan. At this time, he accidentally contact direct marketing, direct marketing business became a Foreign capital company. Through the accumulation of contacts, a short span of 6 months and a profit of 20000000 yuan.
However, fast to get the money just like the tide, go faster.
Less than 30 year old Hu Guoan, has invested water purifier, health care products, liquor sales, and even try to Golden Triangle dozens of acres of aloe...... But this wave, the goddess of fortune did not favor him, a few years time he have suffered repeated defeats, tens of millions of assets exhausted.
Come and go, Hu Guoan completely calm down. In 2003, he rented 150 square meters next office in Changsha Dongtang business, set up a "Hunan green" company. Some wine and health care of traditional business remaining, become the first product launch market. "Difficult to continue the big advertising, large investment, high momentum" money burning mode, he chose to dealer profits, to do the distribution channels: a 35000 yuan loan to 90000 yuan of goods, but also donated computer, printer, skin detector and other sophisticated equipment. Only two years time, the development of sales personnel about 500000 people, set up 3200 stores.
But at the end of each month to send staff wages, became his most difficult juncture. He now has 6 properties, including 5 sets of villas. No way, a set out to sell cheap, finally only a mortgage of commercial housing.
Honest, let him for the way business is now he look up to as the standard, persevere. In 2004, the green from the Changsha City, moved to Liuyang Economic Development Zone, have their own base, it opens the automatics journey.
Still waters run deep.
Business incubator of health industry
In 2005, "Regulations" the promulgation and implementation Chinese direct marketing management, means that the direct selling in the legalization of Chinese. Hu Guoan think, how to share a cup of a thick soup in huge direct sales market.
Directors, executive vice president of the Lao Jia, then was named "to apply for direct selling license" the man responsible for the project. "A series of work around to become a direct selling enterprise and ready, like the implementation of the" integrated distribution "business strategy in transition, improve management, improve product quality and other shops", Lao Jia recalled, Shen licensing process, the park management committee the first time made a report to the provincial and municipal leaders, and lead them to link with government departments.
In September 9, 2010, green won the Ministry of Commerce issued by the national twenty-sixth block, the first in the Midwest block direct selling license, to become the industry a "dark horse".
To obtain a direct selling license, most enterprises will take the rapid expansion, but the green began its slow philosophy "". So far, the green only 9 provinces in the country opened a branch. Each branch, from product quality, technology, personnel training, stores, are strictly in accordance with the laws and regulations direct requirements and corporate headquarters of unified standards, to meet the requirements, standards can be opened.
Slow down the speed at the same time, the green will focus on health food, daily products and production of low carbon life, anti-aging products in areas such as research and development. In 2013, the green pollution-free mountains to build more than 1 mu planting base of Chinese herbal medicines in Anhua, raw materials for health care products to provide safe, reliable, has also led to nearly 100000 local farmers to get rich. Also opened the e-commerce platform to "Tiancheng network" as the foundation, trying to create the organic integration of electronic commerce and marketing; the establishment of School of business, to further consolidate the talent's foundation, social integration.
Such a slow, ensure direct sales profits, ensuring the stability of sales force, but also to protect the interests of consumers.
Water drains into the "Tao"
The green water culture as the soul ""
Several twists and turns, Hu Guoan attached to water. He Shenwu water forever, and will realize the truth, deeply embedded in the green enterprise culture.
The characteristics of water, is moving forward. Bypass all hardships and dangers, the key is to advance courageously people. The green from the founders established "Chairman interview system", each "quasi employees", finally will by Hu Guoan personally interview prospective employees, understand the experience, education, character training, so that in the future, the use of suggestions to the personnel department put forward. "Water articles things forward", he wanted to be a drop of water to move forward, and lead the staff together towards a better future.
The characteristics of water, is the integration of. Since moving to Liuyang by the open area, green like water, try to integrate resources. The establishment of hotel, guesthouse, teahouse, tea to welcome guests and friends; take the initiative to communicate with government departments, report management, to explore the expansion of employment, service "three rural" path; devoted to Mengniu Group, study the integration of resources of the road.
The characteristics of water, moisturizing. Converging into love, things. In 2006, the establishment of the "green charity fund", advocate the distributors to donate a dollar a day, a year a donation of 365 yuan, every day to love. The fund has donated more than 60000000 yuan of the money, to participate in the disaster relief, poverty alleviation, the poor, student charity.
Now, over the age of 40 Hu Guoan, to dare to dream, the persistent pursuit, love, such as full start empty-handed "green phenomenon", and the achievements of his life success -- water culture, tightly integrate together. "Tao", "Tao" more help, water drains into the wide sea, green future! *
(original title: the success of the green water culture deeply rooted in the interpretation of Hu Guoan never yield in spite of reverses)
Editor: small Shen
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