CNDSN December 18th news [(Tiens Tiens Group) to fulfill their social responsibilities, especially the development of the charity activities, has been a concern to the society and the public. In August this year, in Jilin Songyuan held national direct supervision of the work of the forum, Tiens Group as representatives of private enterprises in the conference site made a speech. Recently Chinese consumers newspaper reporter Tiens people is how to understand the issue of corporate social responsibility and to carry out public welfare activities experience, interviewed Tiens Group Chairman Li Jinyuan.

The chairman Li Jinyuan talked about, the key of Tiens corporate social responsibility lies in the realization of public interest work management system, committed to the global public charity concern and pay, long-term release of Tiens positive energy. Therefore, Tiens people on the social responsibility of the enterprise will have a more profound understanding of:

One is the corporate social responsibility, is a kind of cultural heritage, is a long-term, sustainable systems engineering, to Chinese traditional culture and the spirit of enterprise combination, the enterprise culture and the core value of brand integration, will be "love culture" and the "first responsibility" into days lion blood. Become Tiens culture and brand power "DNA".

The two is the social responsibility of the enterprises to actively participate in, rather than passively forced.

The three is the social responsibility of the enterprise, in charity, should not be for the purpose of profit, should stick to its non utilitarian, adhere to social welfare and development of Tiens people and make due contributions to the promotion of social harmony.

The four is the social responsibility of the enterprise should advocate and practice, practice in parallel with the idea spread, love need more social forces to support and participate in the process, Tiens corporate social responsibility, to create positive energy, convergence of positive energy, transfer positive energy, feelings of love, a love that is more spread love.

Five is the enterprise actively performing the social responsibility is not only the short-term solutions exist some prominent problems and the current social hot issues, should be more actively involved in the establishment of long-term mechanism, some social problem solving system constructively, realize people and people, people and society, the harmonious development of human and nature, to achieve the enterprise and society "coexistence, Gung Ho, a win-win situation".

Tiens "co-existence, Gung Ho, and win-win" spirit of enterprise will be spreading love, will be extended responsibility. Corporate social responsibility as Tiens the soul of an enterprise, has been integrated into the Tiens people's blood, Tiens will not only become the outstanding Chinese business representatives, more to do world-class corporate citizen. *

(original title: Li Jinyuan "Chinese consumers reported" interview)

Editor: Blue