CNDSN12 March 16 hearing (Chinese consumers Jianxin) in 2014, is the perfect (China) Co., Ltd. (hereinafter referred to as the perfect company) rewarding year for the 20th anniversary is the perfect company. As one of the direct marketing industry leader, standing at a new historical starting point, the perfect company will continue to bring people what kind of surprise? November 29, 2014, Chinese consumers Daily reporter to attend the Beijing University China Development Research Center of the direct selling industry annual meeting of Mr. Hu Ruilian perfect president.

Perfect company will give full play the advantages of social media

Chinese consumers: This is the most intense concern ecommerce year. Especially Alibaba successful listing in the United States, but many people use the Internet to ignite the passion of entrepreneurship. As a direct selling those, what do you think the challenges brought about by the Internet for direct selling? What measures will be taken to make the perfect company to respond?

HU Rui Lian: I recently received a lot of friends want to enter the direct selling industry, they are to me for advice on how to do direct sales. I frankly told them that when it comes to learning how to do direct sales, you may really want to waste time. This time, you should lead the team to Tencent, Baidu, Alibaba, to the e-commerce company, tell them to learn how to use the most advanced e-commerce fast mobile Internet, conduct your business marketing. Development of the Internet has brought to the direct selling industry, of course, is a challenge, but there are more opportunities.

For the direct selling industry are concerned, the challenges of the Internet age, there are four possible options: one positive thoughts. Direct always convinced that will not be eliminated, and the advantages of e-commerce and very obvious, so while retaining the direct operation, embrace the Internet, embrace e-commerce, to find ways to direct the advantages of the original foundation, and then into the Internet advantage. Second, I did not think e-commerce play, continue to retain direct sales, regardless of the Internet and e-commerce. But we can predict that the idea of holding such companies may end up playing more smaller until it disappears. Of course there is a third that turned the pier, go directly to the e-commerce. The last direct selling very pessimistic, e-commerce does not want to play, and finally quit the field of direct marketing. For these four options, I think we can not choose the last one, so embrace the Internet should be our first choice.

In 2015, the perfect company will focus on how to use social media micro-marketing to attract more consumers from massive online communities, thereby expanding our consumer customer base. The only way to attract more younger consumer group, which is the guarantee of the future enterprise.

Endless pursuit of perfect quality

Chinese consumers: the perfect company in the beginning, that has achieved three major commitments, which "provide consumers with quality products, the concept of change" as the first major commitment. Perfect in practice this commitment, has made what success? What experience to share with their peers?

HU Rui Lian: In recent years, along with the quality of the media exposure, product quality has become a major industry scared topic. For enterprises, strict management and advanced critical to produce quality products. In this regard, the company put great emphasis on perfect through rigorous and sophisticated system to manage the business, rather than the individual will.

Period from 2002 to 2003, the company has adopted the perfect health food GMP certification, HACCP food safety control system certification, ISO9001 quality management system certification and ISO14001 environmental management system certification and other four international certification authority, and by the China Islamic Association of halal food certification HALAL ; July 2013 through ISO22716 / GM-PC cosmetic good Manufacturing Practices certification. Through these six systems certification, we continue to strengthen corporate governance. I personally as a system administrator on behalf of, the audit system in strict accordance with internal and external audits to operate, inspect all items to track and review, to be improved for nonattainment items.

Quality has always been the perfect company is "the pursuit of perfection." We will pursue this as its own corporate vision, and grouped into eight characters - perfect for centuries, the world's perfect. "Rise" refers to a dimension beyond time, become a perfect life and cultural heritage. Perfect to do is make yourself improving, laid the perfect foundation for centuries; "Global" refers to a dimension beyond space and become a harmonious environment for the survival of mankind. Perfect to do is to continue to pursue their dreams, so perfect broad career opportunities.

400 million yuan donation demonstrate corporate social responsibility

Chinese consumers: As far as we understand, since the perfect company to enter China, a total of all types of contributions, donations worth over 400 million yuan, to better fulfill corporate social responsibility. Will the company how to look perfect charitable activities? What will be the next target?

HU Rui Lian: perfect business philosophy has always been "taken from the community, giving back to the community," the positive factors to support the welfare just perfect company philosophy outside of a reflection, it is this philosophy, has been supporting perfect company in China 20 years of steady growth.

Our company's senior management is not only personally do good, love, but also led to employees, distributors, sellers, suppliers and related associations and friends at home and abroad to actively participate in China's poverty relief and help vulnerable groups such as charitable activities, youth in China development Foundation set up a "perfect harmony charity fund" set up "perfect love charity fund" charity in Zhongshan City, set up a "perfect care Fund" in China women's Development Foundation, and actively promote and support the development of Chinese philanthropy. For 20 years, the perfect portrait of the donor company's various social welfare undertakings, including 10 years of unremitting participation and support of Project Hope, to promote the Cistern, advocating voluntary blood donation in support of Chinese education, promoting anti-drug system utilities and other charitable projects. The total donation of more than 400 million yuan in China philanthropy.

The evening of 22 August 2014, the 20th anniversary of the perfect company Charity Festival held in Beijing International Trade Building III. After two and a half weeks of the festival publicity, fundraising, donations eventually raised 53,396,000 yuan. The "public Chinese · universal Care - Perfect 20th Anniversary Charity Festival" In fact, it is the perfect "universal public good" in full display, is a true portrayal of the perfect company for 20 years of public service course.

Perfect company for the "perfect" pursuit is an eternal thing, is not the end of the marathon. Future Perfect will continue to philanthropy as an important part of the business development strategy and corporate culture, and actively fulfill corporate social responsibility, with quality products and services to enhance the quality of life of consumers, with a grateful heart for social services, the way forward perseverance and the perfect life for consumers to make a positive contribution to society. ▲

(Original title: the pursuit of perfection is a timeless thing)

Editor: Small Shen