CNDSN12 March 16 hearing (direct century) on a number of direct selling industry forum, there will always hear some arguments, perspectives One frequently mentioned is innovation. Recently hot, some people took this phenomena of e-commerce in China topic topic, advocates should go direct to rely on e-commerce direction; micro-channel marketing is a hot topic, some of the direct smattering of micro-channel marketing is still groping consulting the company, busy to sell micro-channel direct marketing company marketing Plan. There are some people in the industry put forward the idea of industrial systems, there are several media reporters also interviewed me on this issue, but I declined. Recently at a conference on cross-border actually heard someone made operational point of view, vigorously advocated direct marketers can run various direct marketing companies, the direct marketing industry to operate as a department store.

These people sell ideas, may have their own positions and motivations, however, what is the direct innovation? If there is a means to be able to a few specific team leader beneficial, but may harm the interests of consumers, which can be regarded as innovative it? If there is a means of breaking the direct relationship between ethics, the collapse of the team harmony, which can be regarded as innovative it? If there is a means to allow member companies can freely sign on the Internet, and direct sales team to compete for profit, which can be regarded as innovative it?

Direct the company's innovative partnership must not harm the premise

I saw few continents been licensed direct selling companies for short-term competition, continue to use Banded approach, can not help but to China Direct pinch the cold sweat. Essence of direct marketing is to make all ordinary people have the opportunity to participate, but there are several hundred thousand dollars or even introduced millions to join the program, operating in disguise to lure newcomers get virtual spaces; or disguised operations for the couple time to buy more than one franchise , in order to get high. These innovations can be counted it? Some companies in order to attract a team to set aside more than the bonus system designed to be unreasonable, the result is bigger or performance of the company does not make money, forcing regime change, drop a lose-lose outcome, which can be considered innovative it?

Direct's core value lies in the partnership; a direct sales company, if not firmly grasp the partnership can not be considered a true direct sales company; a team leader if not loyal to his business career, it is not really direct leader. The first indicator is to examine the direct selling industry innovation, "there is no breach of the partnership." Direct from the centripetal force of trust, I have a question more of direct sales team leaders: Do you believe that the company will not abandon his Amway market partner? The answer is yes. I ask: Do you believe that you are engaged in the company will not abandon the market partner? Almost all the hype in the system demands company, team leaders have no confidence. Direct the company's innovative partnership must not harm the premise.

Innovation does not talk down to earth as the basic skills needed to train direct

Nature is to establish direct marketing channels, it only means that replication and multiplication, any innovative idea is useful, usable, "can replicate, can multiply" to check. If someone put a plan may sound attractive, but can work in direct sales, the first is to evaluate this method can replicate it? Distributors can easily learn to make every replicated? Over the years, many direct selling companies have been expected by the direct detection equipment to aid the cause of development, but the effect is limited. Lies in the complexity of testing equipment requires specialized training in the operation and interpretation and difficult to copy.

Direct is a human enterprise, closely related market and people's cohesion, cohesion if people do not, the market could collapse overnight. Direct cause of the fair is on the market, the company equally good for everyone - those Jieyou equal opportunities, sustainable development is able to grasp the balance of business management. Innovation does not talk down to earth as the direct basic kung fu neatly done. In most cases, the focus may be more effective than innovation. ▲

(Original title: Li Jiuci: electricity supplier, micro-channel marketing, cross-border, really innovative?)

Editor: sapphire