CNDSN12 March 16 hearing (DSC Direct) rather aquatic, nine pole set up a witness, a witness to the growth of nine pole is extremely brand upgrade nine witnesses.

Fifteen years of sword

June 18, 1999, is committed to the health food, health care necessities, skin care products and health food research and development, production, sales and service of high-tech enterprises in Guangdong nine pole ---- Biotechnology Co., Ltd. (hereinafter referred to as "nine pole ") was established. June 17, 1999, food processing Master Talent - rather aquatic join nine pole, which is the day before the establishment of the nine poles, rather aquatic entered nine pole, set up each step of the process, including the name, integration, management and so the process, he is the main participant, is one of the founders of nine poles in the true sense of. In the early 1990s to get involved in the direct selling industry rather aquatic, over the years, he witnessed the rise of China from the direct selling industry, market disruption management, long and tortuous process to direct government regulation promulgated regulations, witnessed the Chinese direct selling nearly two decades of development. As Master of the 1980s food processing personnel, rather Aquatic with nearly 20 years experience in the health food industry, and his mastery of sophisticated technology development and application of food, good to excellent research results into people favorite health products with high added value.

"I have to believe the words, Inf." Downing aquatic saying this time, seems to be able to feel the power of always insisted on in his mind. Fifteen years, and always adhere to the direct selling industry; fifteen years, the company has always been a favorite in nine pole. As Guangdong 9 Biotechnology Co., Ltd. Deputy General Manager, nine pole founded fifteen years, from start to gradually grow and develop, obtain a license to today's brand promotion, every step nine pole, every process, every shift, Ning aquatic witnesses are well-deserved. In the new era, he will continue to lead the growth of the nine poles increasingly Endeavour forward.

Brand upgrade nine pole into the 2.0 era

"Convergence dream, across the future" --2014 nine pole brand conference in Baiyun International Convention Center grand opening, marking the nine pole brand upgrade departure therefrom. Nine pole pack away Shao, general manager, deputy general manager of the water rather than one thousand students across the country participated in the nine dealers nine pole pole with a grand history of the most exciting brand conference. Yuan Shao proficient traditional marketing package, but rather aquatic conversational direct, they just learn from each other, forming a tacit "Gemini" combination. It also stems from the two constant communication with the co-operation, finally agreed to upgrade the brand strategy planning advice. For the necessity to upgrade the brand, rather aquatic illustrates two reasons: First, companies should develop and enter into a new stage of development, the company shareholders nine poles there are some changes, new changes will have a necessity; s Second, companies get a license, with the listed company's background. After this new action, the brand must be upgraded. As the Internet leaps and bounds, changing the way we work and live, but also greatly affect the corporate brand building and marketing communication model, today's enterprise, the brand has been unable to avoid the wave of a new 2.0 era.

After direct into the 2.0 era, will be how to achieve a breakthrough and innovative brand of it? Ning aquatic think, first of all, is to accept the old Baek, consumers and dealers can upgrade after receiving nine pole brand new concept. 2014 nine pole brand conference activities, one of which is to make sense of the nine most dealers to identify new brand concept, with positive direction to instill positive guidance, so that we accept the brand upgrade. Meanwhile, we hope the new visual system can be extremely elites accept nine trophies we do market, in his own system, the team to promote open and be able to play an active role. I hope the new stuff has a higher value than in the introduction of this product and the end consumer can be more confident when.

Hornsey, is undoubtedly the source of another faith nine pole. September 22, 2013, nine pole held a "nine very direct, fly," the eligible card celebration meeting, Hornsey pharmaceutical chairman Larry Ong said: "Nine very direct cause of this official should sail direct! Licence significance, which is Guangzhou's first private enterprises to obtain direct licenses, is the only one listed pharmaceutical companies to do business direct marketing background, which is a direct card special is that there is a strong product development pharmaceutical Hornsey and academic support. "backed by the strength of Hornsey this mountain, nine extremely effective when branding a reasonable first use of this resource is important. Ning aquatic believes Direct is a special industry, which is by faith survived, nine very own way of working independently, but be able to inject new vitality into the enterprise is valuable. Hornsey, with capital platform, a listed company to become a resource for the nine poles can inject new vitality to inject new confidence in the development process to ensure that it does not require too utilitarian.

Brand focuses on heritage

In Ning aquatic seems, for direct corporate brand meaningless question, we must first define the meaning of the brand. From the reason the brand image theory point of view, the brand image on the creative ideas of David Ogilvy • In the mid-1960s made. Ogilvy believes the brand image is not inherent in the product, but the quality of the consumer to contact the product, price and history, this idea that every ad should be long-term investments constitute the entire brand. So every brand, every product should develop and projected an image. Consumers bought more than a product, also purchased the interests of physical and psychological commitment. In aquatic seems rather "brand" is the ability to implant in the minds of consumers in a memory, a symbol, and this imprint has heritage character.

"Suppose I like to use what brand, then I must be very fond of her. For a child, if he saw his mother was born with the brand, as the children grow up, they will not hesitate to choose those his mother used that good stuff. brand mark is capable of heritage, but also be able to follow, and the play is the corporate brand heritage of this mark, so a business to continue to go backwards, then it would definitely want to brand no brand is not enough. "Ning aquatic its own example of the importance of brand building as we could go on. For the "do-class standard, second-rate brand companies do, third-rate companies make products." Assertion, rather aquatic not entirely agree, he believes this classification is not necessarily right, but it can tell you that if a business to continue development, we must have the brand, and in the minds of consumers can call loud. All the brands have followed this rule, the major companies in the world for centuries, and in fledgling known around the world when they are not, but for generations of tradition, the brand mark it into people's hearts. Ning aquatic stressed today nine were extremely brand promotion, does not mean that there is no brand before nine poles, but the original concept of the brand do the upgrade. "Houde Zhen Shan, Li has been up to" upgrade the brand after becoming nine new values. Ning aquatic think a lot of cultural ideas behind this brand content upgrades are made to change or update, but the product is the life and service as a fundamental business philosophy unchanged Rende heart of nature has been the same.

"Every year, every major change is a turning point and precipitation, perhaps accidentally can accomplish a hundred years." Ning aquatic says "eat what food is meant to be. Graduated from 1989 graduate, my life has never left the 'business' of the word "fifteen years ago witnessed the establishment of nine pole; fifteen years witnessed nine poles grow; today, fifteen years later, rather aquatic enterprises will continue to adhere to this battlefield, leading nine pole after metamorphosis, dash, for the future. ▲

(Original title: Ning Aquatic: fifteen years witnessed stick brand upgrade)

Editor: sapphire