Direct reporting network October 30th news [] (Chinese direct marketing professional) from direct sales into the Chinese, China direct selling industry experience much change for more than ten years of development, by the end of 2005, China promulgated the "direct selling regulations" and "regulations prohibit pyramid schemes", which marks the China direct selling industry since then embarked on a legal path, stability in Chinese direct selling market order, crack down on illegal pyramid schemes, the consumer rights and interests protection plays a positive role in.

But with the development of market economy, the direct selling regulations has been difficult to meet the requirements of the development China direct selling industry, we recognize that "direct selling regulations" and "regulations prohibit pyramid schemes" is only a transitional stage, the development of China direct selling legislation to this end, the State Administration for Industry and Commerce direct supervision bureau direct board issued a "Notice of the development of" direct selling industry standard research on the development of legal and regulatory issues, want according to laws and regulations of the direct selling industry for revision. This notice has had a significant impact on direct selling enterprises, this reporter interviewed the gold group vice president Mr. Zhang Yanghui.

Direct marketing professional journalist: in 2005, the State Council issued the "direct selling regulations" and "regulations prohibit pyramid schemes", has been nearly ten years, but controversy still more, we pay much attention to the direct sales model, at present the direct marketing enterprise single level direct selling difficult to continue, but adopting a multilayer time may be in violation of regulations, in view of the existing in practical operation the dispute, you think, changes in the direct selling regulations, whether to open the multi-level direct selling?

Zhang Yanghui: as the direct selling industry practitioners, from my point of view, Chinese was in direct selling legislation is consistent with the economic environment at that time, but the whole China after 98 years and 08 years after the financial crisis, the overall economic situation in the downlink state, can tell the whole China enterprises, including environmental the economic environment changes, enterprises are very large, in such an environment, I think the "direct selling regulations" should keep up with the situation, advancing with the times, to do some adjustment, modification.

As a practitioner, I hope to improve national legislation provisions of payment terms, more in line with the direct selling industry rules, may indeed hard with a perfect standards to standardize some problems, so my personal point of view is to keep pace with the times, to have a standard to let the market well received, it makes the enterprise can refer to operation, so to be able to modify is better.

Direct marketing professional reporter: over the years, direct selling enterprises bonus allocate has been limited to 30%, if beyond the "red line", is suspected of being involved in pyramid selling. Do you think you can open?

Zhang Yanghui: sure to open up, and not able to open! We in Taobao shop as an example, Taobao to dealer profits have exceeded 30%. Every enterprise, every shop management require a fee, the Chinese economy in recent years, the market, the business has become more and more difficult reason is that operating expenses in the rapid expansion and growth. The cost of each enterprise, cost aside, basically it is difficult to have a profit, so the enterprise is difficult in the management process, so I think should be appropriate to relax, this is very good.

Direct marketing professional reporter: in addition to the above question, what do you think of what aspects need to be improved?

Zhang Yanghui: I hope the administrative law enforcement organs can often give the enterprises some guidance, give enterprises some reference standard template, make enterprise can do much more complete and standardized administrative regulations in the following. *

(original title: Interview with President Zhang Yanghui: gold day direct selling regulations should advance with the times)

Editor: small Shen