Direct reporting network November 5th news [] (CBN) released the latest quarterly results show, including Procter & Gamble, Unilever, international consumer company are due to the impact of macro factors and the decline in performance or slow growth, President of the World Federation of direct selling associations, the world's largest direct selling enterprises American company Amway President De Divis (DougDeVos) said in an "the first financial daily," an interview with reporters, steady growth the world number 80% direct marketing sales and marketing personnel are in, especially Amway biggest market -- Chinese with strong strength, and will continue to be the source of future growth.

The steady growth of Chinese strong contrarian

According to the latest data from the World Federation of direct selling associations to provide, in the global scope, direct marketing practitioners grew 7.2%, reach 96000000 independent dealers, the two items of data creates a new record in the direct selling industry. In 2013, the global direct sales performance exceeded $178000000000, a year-on-year growth of 8.1%. USA remains the largest direct selling market, then Japan, China, Brazil and South korea.

Among them, the Asia Pacific region accounted for 44% of total global sales, emerging markets, Brazil and Philippines Chinese growth speed very quickly. In 2013 Chinese direct performance report shows that, at the time Chinese 43 licensing of direct selling enterprises contributed a total of 127075000000 yuan performance, a record China direct selling industry statistics recorded the highest annual rate.

And Amway Chinese 2013 annual sales reached 29300000000 yuan, accounted for 40% of global total sales Amway. De Divis on the "First Financial Daily" the reporter said: "the development of direct selling industry at present Chinese now the situation is very good, for each Direct Selling Company in the world, Chinese are important market a strong growth."

"The future development strategy Amway is to keep the maximum direct selling enterprises status, constantly challenge ourselves, do the best." De Divis said, "the success of the past is the future development of the biggest risk, in fact Amway and there are many things to solve. Now the market environment change all the time, so Amway also must carry on the innovation and continuous innovation, so as to be able to keep pace with the market trend, to better meet the needs of consumers."

In his view: "direct marketing in the world trend is very good, the whole industry is in the upward development, but also has a strong strength." Once again served as chairman of the Direct Selling Association Association, de Devos said he was the most important thing is to continue to do at present a series of work, for example the industry to promote transparency, more let the public can understand the industry etc..

The largest market for China this Amway success, de Devos said, "China's potential is very large, we still have a lot to learn, China will continue to be Amway's future growth opportunities."

Calls for the direct selling association regulation

As of October this year, AVON, Amway, such as a total of 45 domestic and foreign companies have made the Ministry of Commerce approved the direct selling license, there are three strains of Fuer Pharmaceutical Co. Ltd, Polaroid this year (China) Beauty Co. Ltd to obtain a direct selling license, some enterprises are still in the process of application. Although the Chinese direct selling industry already have a certain scale, as the president of the World Federation of direct selling associations de Devos also noticed, but at present China is still not a direct marketing association.

"I understand that the direct selling industry in China has been discussed on the establishment of the association, de Devos suggested that" the Chinese direct selling industry can form an effective platform to coordinate their pace, the future in the legislation and some other problems, dialogue with the government can achieve better effect, now China's direct selling enterprises have with China the government has a different form of communication platform, hope for the future of these platforms can have more communication."

On the establishment of the association of the ultimate goal, de Devos said, "is to better protect consumers, so that consumers have more right to know, to protect them from being MLM fraud, since many of the pyramid selling organization under the name is actually a direct fraud, also hope that some of the things done through the association, to make government better regulation of the industry."

In the direct selling association of the United States as an example, the process has a strict screening and supervision to the join of the direct selling association ltd.. In addition to these, there is a direct selling education foundation, will give the company and employees to provide education information to help.

De Divis also noted that there are more and more Chinese native traditional enterprises, such as the enterprise in the original nutrition, food and medicine and other fields, have taken to direct the marketing channels for these just contact this channel company, his advice: "direct marketing channel is dependent on human contact, all Direct Selling Company to accumulate such experience, culture and norms of professional direct sales team to market."

For direct sales personnel, de Devos's proposal is to set a goal of their own, achieve this goal and then through legal compliance approach, "direct cause no shortcuts, must build good business foundation, establish the consumer confidence is final, to succeed." *

(original title: Ahnlind Divis: the direct selling industry contrarian steady growth of China's huge potential)

Editor: Dream culvert