Direct reported net Reuters November 6 ("direct" magazine) from 2004 to 2014, 10 years of stormy years, Enron with action interpretation of the firm's mission of direct selling companies. For decades, Enron with enthusiasm and write a young vibrant style direct selling companies, but with perseverance and good faith to shape the character of direct selling companies. A time when the tenth anniversary celebrations of Enron just concluded, "direct" magazine reporter interviewed in depth exchange of Enron, Enron sought to restore the direct road to an original.

 

"We know the power is limited, but the ride will stick with it, because I firmly believe that love is the common language of mankind, I believe that thousands of happy merged into rivers, let our family, one thing to do together, spread the love · Thanksgiving to every corner of the world, so that all people safe life, the life of Enron. "

 

This is the Enron vice chairman Liang Hao heartfelt words on its tenth anniversary celebration of the company. Shandong's pragmatism and toughness, grateful for the commitment of the sentence rendered vividly, but our understanding of the Enron also started from here.

 

Ten years of wind and rain Love

 

"Direct": Enron nano walked Venture decades, what has been achieved?

 

Liang Hao: Ten years of hard not easy, but always full of Enron who "love Thanksgiving," Achieving Excellence. Over the past decade, Enron made breakthrough achievements in product development, market development, industrial development. Meanwhile, Enron also received by the Ministry of Commerce issued direct selling licenses to become a regular national direct selling companies. These are the glorious footsteps of Enron, Enron witness the glory and splendor of the past decade.

 

Enron nano nano health industry as a company engaged in national direct selling companies, entrepreneurship decades, Enron nanometer always adhere to the "leading health industry leader in nanotechnology," the banner, full of love and gratitude, has been committed to the development of human health industry, service in public health. After decades of development, Enron has developed into scientific research, production, sales and service of high-tech enterprises, the products have been exported to Asia, Europe, America and other countries around the world, the market has covered 31 provinces, municipalities and autonomous regions has been established in the country eight branches, and in the international community to establish a number of subsidiaries.

 

January 9, 2012, Enron nano formally direct selling license issued by the Ministry of Commerce and complete outlets for the record, entered the direct selling industry. Today, in the past two years, Enron still steady, pragmatic line on China before direct path.

 

August 26, 2013, Enron Nano Group Cultural Industry Park was officially launched construction to achieve a sort of Enron corporate culture and business management process standardization and high-tech products continue to push the big issues markets, Enron began to move big dreams, big stage, a dream come true direction.

 

"Direct": As one of the founder companies, Enron Nano combine decades of development point of view, what do you think the company can achieve these results is the root cause? Decade, which Enron suffered ups and downs, but for the future development of what impact?

 

Liang Hao: Enron can go all the way to score today and get attention from internal concerned, is the spirit of Enron, Enron promise that direct cause bigger and stronger determination and perseverance; from the external point of view, with all the trust of Enron decision-making and company executives, and employees hard work are inseparable. At the same time, but also with the national, social recognition of the direct selling industry, with the strong support of all levels of government, the authorities are closely related.

 

As business setbacks, in my opinion, a growing business with a person's growth is the same frustration and sharpen achievement of a person, also the achievements of a business, especially Enron. Enron over the past decade in the development process, encountered many difficulties, but also encountered many setbacks, but no matter the difficulties, there is much frustration, but also obstruct the direct selling company Enron revitalization of national confidence and determination, which ultimately is the spirit by Enron the decision.

 

Enron's business philosophy is frustration in not discouraged, not proud when brilliant, convinced that there is no failure, only to give up in advance. This pioneering concept largely Enron two founders - a true portrayal of the chairman and vice chairman Liang Hao 刘润东 The couple hardships entrepreneurship.

 

In 2004, the two founders set up officially registered in Weihai, Shandong Enron Nano Development Co., Ltd., began to promote nanotechnology civilian. 2006, Enron began to apply for direct selling license, the difficulties encountered during the company, especially in the strategic adjustment of the market in 2007, once the Enron into despair. However, Shandong's "break" Jin Liang Hao let 刘润东 and did not flinch; and Shandong people's integrity, then let the two founders of the road and always adhere to the direct operational norms do research, build a base, the development of industrial clusters, they always lead steady business for the future, "giant" reinforce the foundation of the building. In 2012, Enron formally direct selling license, became the first direct selling license winners Shandong Province.

 

Looking back on a decade of hardships and pay Enron 刘润东 on the tenth anniversary celebration emotion: Along the way, I believe that the right choice of power; along the way, I believe in the power of love and gratitude; along the way, I believe the guts courage and strength; along the way, I believe the power of mind and mentality; along the way, I believe the power of dedication and perseverance. As long as the right direction, they are not afraid of the road away. As long as we persevere in advance, there is always the purpose of the day.

"Direct": From 2012 been licensed so far, Enron has been officially launched direct cause of two years. Developments and changes in the past two years combined company Enron, what do you think the role and significance of direct selling licenses for Enron to get the long-term development?

 

Liang Hao: In fact, direct selling license application, one is Enron in strict accordance with national policies and regulations needed to run a business, on the other hand, also reflects the strength of Enron and go formal, standardized direct determination; get direct selling license is state and government recognition of Enron, but also consolidate market confidence. For two years, Enron still adhering to healthy development, standardized operation. Enron does not seek temporary profits, but also hopes to build a century enterprise Enron, Enron's lifetime life.

 

Enron's development as Liang Hao same simple words. It is reported that Enron is eligible within two years after the license and did not actively seek market expansion, but rather focus on internal management, product upgrading, service upgrades, research and development and industrial development efforts, and there are very strict management division . According to reports, Anna Enron chief executive responsible for building the company standardized management model; technology Zhangming Chen, president of product development for the entire process to control, ensure that not a defective product into the market. In the control of product quality and market services sectors, Enron stick with the concept of pharmaceutical care to produce food, to ensure product quality improvement, and to establish traceability to detect links. In addition, in order to meet the market demand, Enron still spend enough effort on the product packaging technology, boosting market expansion.

 

Vice president of Enron 苏永涛 also admitted that direct license acquisition is one of the reasons Enron past two years the market growing, but the development of enterprises and various aspects of the results obtained is the result of a combination of factors. The new operators such as market measures are rolled out, the market development of propellant; continuously enhance corporate brand image, also won an important aspect of many people are concerned, the company's management continues to strengthen, but also to win the market, all sectors of society one aspect of recognition, and therefore is a combination of multiple forces and ultimately to promote the overall development of Enron. Suyong Tao stressed Enron's mainly due to the steady development of the two core competitiveness of enterprises, one advantage of nanotechnology, the second is the Enron culture. The next few years, Enron will maintain sustainable growth.

 

· Thanksgiving moved the world with love

 

"Direct": "love and gratitude" to adhere to the corporate culture of Enron, Enron now has become foreign brand banner. Enron as a concept of corporate culture in mind what is?

 

Liang Hao: Enron Nano, because of love forever! Love • Thanksgiving is Enron's core values. Had chosen the core intention is: We need to help people who want to extend the hand of friendship and selfless giving to others the warmth of love, we need to know all rights reserved. Enron past, present, and future did everything revolves around "Love • Thanksgiving" conduct, which is the soul of Enron.

 

Enron's corporate culture publicity and attention, it is rare in the direct selling industry. It is understood that the past few years, Enron and dealer meetings open to where Enron "love Thanksgiving" where culture is spreading. It was not enough, the essence of love and gratitude for cultural transmission worldwide, Enron Industrial Park in the second phase of construction of the Enron group has established cultural wall, from the industrial park entrance has been extended to research building, a total of 57 wall the whole culture of the wall in the form of ink painting, showing the rich cultural heritage and love of culture Enron group.

 

Liang Hao said Enron's culture of love and gratitude to accompany the company's development of continuous distillation, so this culture of communication and promotion must be sustained. She said the Enron employees regularly organize learn traditional culture, "Students", "100 Book of Filial Piety," "saints Sutra", etc. The purpose is to learn to be a dutiful man, be a loved one, do one of gratitude who, like a song. "as long as everyone contributes a little love, the world will become a better human."

 

"Direct": In this "love Thanksgiving" cultural appeal, Enron What contribution to society?

 

Liang Hao: Love is deep in human blood gene Enron, Enron brand is part of life. Since its establishment in 2004, Enron Group has insisted on doing charity, has for Weihai blizzards, Wenchuan earthquake, Yushu earthquake, earthquake-stricken Ya'an, Jiangxi Enron Hope Primary School, Heilongjiang North Ann ran Zhicheng homes for poor college students, elderly , donations orphans and disabled children, such as rural poverty, dedication and selfless love.

 

Enron's corporate culture, has been inseparable from the love and gratitude. On the tenth anniversary of the Enron company celebrations just ended, Enron donated 3.05 million yuan to Bei'an Zhicheng nursing home safely. In order to help those living alone and let them enjoy life. This is also a continuation of the Enron culture of love. Liang Hao said, Enron not only make yourself feel loved, touched love, but also to the love spread through Enron's reseller partners around the world, truly "safe life, the life of Enron."

Nanotechnology, Enron leader

 

"Direct": We have expressed concern that companies large and small meeting you all never forget the emphasis on strengthening research and development, highlighting the importance of Enron products. So how Enron uphold product idea?

 

Liang Hao: Technology is the soul, the soul that Enron nanotechnology products, so companies have been around a nanometer word sublimation constantly and continuously enhance the inherent quality of the product, while the corporate responsibility into time production has always been. "Enron sell not only products, but also responsibility and conscience."

 

Enron nano-based industrial development, the use of the world's most advanced nanotechnology, combined with their unique technology, development and production of 11 series, 300 variety of nano-health products.

 

Quality products can not be separated safely invested heavily in research. Enron nanotechnology research center was established in 2004, with hundreds of researchers, including 1/4 from key national research institutes, master degree or above accounted for two-thirds, and by the National Academy of Sciences of the attention, Chinese Academy of Sciences doctoral tutor Mr. Liang Wei Research Center on many occasions to inspect guidance.

 

Strong R & D capability, so Enron has been recognized and praised the national, provincial and municipal scientific research departments, Enron has become the Chinese Academy of friendly and cooperative partnership, and access to high-tech enterprises in Shandong Province, Shandong Province Technology Research Center, the provincial technical patent pilot units, Shandong Provincial Intellectual Property pilot units and many other awards. Enron also continue to develop high-tech products provide a steady stream of power and resources.

 

Liang Hao stressed in an interview that the company has been committed to creating nano Enron civilian aircraft industry. Enron has the world's original physical medium capacitance extraction technology, which has been the core strengths of enterprise development. "In the future, technology research and development is still one of Enron's strategic initiatives, I believe we will see the new results." In addition, Liang Hao also stressed, home improvement, Body, sleep, detoxification series will be as strong products, competition in the homogenization highlights the advantages of high-tech, and will also serve as one of the company's technology initiatives Enron, I believe that in the near future to bring to market more surprises.

 

Challenges over the next decade peak

 

"Direct": say a journey of ten years. Over the past decade, the Enron remarkable achievements over the next decade, the Enron what long-term strategic planning?

 

Liang Hao: the next ten years, Enron's goal, with our chairman Mr. Liu Rundong on the tenth anniversary of the company's celebration of one sentence is: Enron to achieve in 2024 on sales of over billion.

 

After decades of development, Enron 刘润东 and 梁浩夫 under the leadership of women, and laid a solid business foundation. Enron has its own direct sales base and stronghold. Enron two industrial parks, building Enron marketing, R & D base of Enron, Enron platinum five-star Grand Hotel Ritz; Enron standardized management and continuous improvement and effective implementation of the Enron corporate culture landing and take root, the Enron culture of continuous love · Thanksgiving popular, Enron continued growth and success of education mode, heritage and continue to be copied, Enron and Enron nanotechnology physical media capacitance extraction technology is more mature, safe use of these high-tech products are hundreds of species, rich Enron products the pursuit of health and lifestyle of the people have to provide more quality products and services. All this to prove, Enron is using cutting-edge high-tech sector's core technology, trend-nanometer civilian industry!

 

Looking to the next decade, the Enron chairman Liu Rundong said, will lead the industry's peak Enron will attack! With the Third Five-Year Plan, the fourth five-year plan is completed, will be the attitude million daily sales, China Direct latecomers business, let Enron became the pride of China's national direct! Allow industry to re-examine Enron, Enron let the world know China!

 

As Enron's 2014 development plan, Liang Hao revealed that Enron performance targets 1.5 billion yuan in 2014, it is learned that Enron disclosed the performance goals for the first time.

 

Around this performance goals, Enron also on the layout of the market in 2014 to do a detailed planning. Enron Suyong Tao, vice president of introduction, in 2014, the main focus of Enron for the following areas: Market Operations: strengthen branch management, enhance the brand image of the branch;

 

Product promotion: focus on the company's four leading products to promote the rapid development of the market, Underwear, powder coating, bedding, detox products. Education and Training: the continuing education of the main line. Intensify basic training. Service upgrades: continue to enhance service awareness and service levels full service. Enron Tesco: 2014 will be a key Enron Tesco start of the year, companies will focus on promoting the development of Tesco platform to improve and market

 

Suyong Tao Finally, as the company officially opened the second phase of the industrial park, Enron was transformed to the group, but will continue to direct as a fundamental achievement of the hotel chain, the overall development of the real estate, tourism, shopping, banking, etc., and hope to use Group direct mode of operation allows the main industry is more powerful. "Direct": you, as Weihai famous women entrepreneurs in the local enjoy fame. Can share with us, as a female business managers, management of an enterprise to be successful, you must have what elements?

 

Liang Hao: I think first of all is to have "love and gratitude" of the heart, determination help others realize their dreams, there is a healthy spread of perseverance, confidence and build international hundred companies, creating the world's hundred brands. Thank you! ▲

 

(Original title: Enron Liang Hao: juice flavor Enron Direct)

 

Editor: sapphire