CNDSN3 month 19 days (China business newspaper Miao Aichen) recently, Henan Province Bureau of industry and Commerce direct supervision of the work of the forum held, direct selling market monitoring report in 2014.

Henan provincial Trade and Industry Bureau deputy director Tao Hongzhen introduction at the forum, in recent years, Henan Province Industrial and commercial authorities at all levels in accordance with the "direct management Ordinance" and "the prohibition of marketing regulations" provisions, strict supervision, do a solid job in the direct selling market supervision. Especially since last year, the province's industrial and commercial authorities to strengthen the direct sales market supervision, administrative, administrative suggestions, through interviews administrative warning way, continue to increase the intensity of direct selling enterprises administrative guidance, strengthen the construction of internal control mechanism of direct selling enterprises, promote the direct selling enterprises to fulfill their social responsibilities.

To strengthen the guidance to strengthen self-discipline

The enterprise is the main body of the market, is the internal cause of the healthy development of the market. To standardize the development of direct marketing, direct selling enterprises must give full play to the enthusiasm, instruct its to strengthen self-discipline. To this end, the Henan provincial Trade and Industry Bureau carried out a series of work.

In April 10th last year, Henan Province Administration of industry and Commerce held direct supervision working conference, the responsible person in Henan to carry out direct selling activities, Amway Avon 9 direct selling enterprises attended the meeting.

The Bureau organized personnel to seriously study the "about carrying out direct selling market special inspection and direct selling enterprises to fulfill the social responsibility of supervision work notice" spirit of enterprise, the arrangements for the deployment of the work of self-examination. The Council requested direct selling enterprises branch check content itemized self-examination, fill in "direct selling enterprises to fulfill their social responsibility check list", required a thorough understanding of the identified problems, find by hard and thorough search, infer other things from one fact, promptly corrected, seriously rectification.

In April 23rd last year, Henan Province Administration of industry and commerce again organized direct selling enterprises responsible person forum, conscientiously study and implement the "direct selling enterprises to fulfill their social responsibility guidelines", and organized the "Henan Convention on industry self-regulation in Henan Provincial pin signed direct selling enterprises". Amway, Herbalife 8 in the direct selling enterprises to launch the initiative, has been a positive response from romaunt, Sansheng 15 direct selling enterprises, their public commitment to society: in strict accordance with the "direct management Ordinance" requirements for integrity management, strict self-discipline, standardize the behavior, put an end to the MLM, effectively enhance the fulfillment of social responsibility level.

Amway, Avon 9 direct selling company Henan branch in accordance with the State Administration for Industry and Commerce and the Henan provincial Trade and Industry Bureau requirements, seriously carry out self-examination and rectification, the rectification report and timely reporting of statistical data of self-examination and rectification work. 9 companies a comprehensive self-examination to all its branches, service network and other non service network management main body, direct selling training personnel and marketing personnel, through self adjustment, the formulation and implementation of relevant systems, measures 16, investigate and deal with violations of 78 pieces, default staff 89 people.

In order to promote the work carried out, Henan Province Bureau of industry and commerce also organized the staff began to direct the market special inspection and supervision of direct selling enterprises to fulfill social responsibility of supervision work in June 16, 2014, examined 11 direct sales enterprises in Henan branch, Anyang City, spot checks and Neihuang County direct selling market special inspection and direct enterprises to fulfill their social responsibility, 4 home supervision work service outlets and 3 stores, 3 enterprises of the 4 administrative guidance.

The province's industrial and commercial system in accordance with the requirements of enterprise organization of self-examination, different forms of direct selling enterprises held a forum, for advice and supervision work.

Wide publicity to create atmosphere

In order to effectively carries out this inspection activities, education of direct selling enterprises and personage of social all circles to distinguish legitimate direct selling and illegal direct selling, direct selling and pyramid selling difference in content, to carry out direct selling special inspection at the same time, the Henan provincial Trade and Industry Bureau vigorously carry out publicity and education activities. The province's industrial and commercial systems use various forms of propaganda "direct selling regulations" and "regulations prohibit pyramid schemes", makes the people to raise awareness, to recognize the difference between direct selling and pyramid selling; use of consulting, issuing data form of direct marketing, direct marketing concept, recruiting, training, information disclosure, return and the prohibition of pyramid schemes and other relevant laws and regulations to carry out extensive publicity, guide the masses to increase awareness of the direct selling business reason.

Industrial and commercial cadre in the main street, street stores posted publicity slogans and banners hanging, construct the standard direct behavior of atmosphere. Grass-roots business jointly with the public security police, neighborhood offices and other departments jointly do a good job in publicity material of the issuance of work, give full play to the residents' committee of industry organization, role, for self-discipline regulating direct selling enterprises laid a foundation.

The Department of industry and commerce is the use of television, radio and the news media playback and publish the prohibition of pyramid schemes, regulating direct selling two "Regulations" of the content, do have the television film, broadcast sound, newspaper. At the same time, Henan Province Bureau of industry and commerce to telecommunications, mobile, Unicom as platform, slogan and warning information as SMS, greatly enhanced the direct social prevention of pyramid selling and normative consciousness.

To perform its functions according to specifications

To check the job falls to real point, Henan Province Bureau of industry and commerce to insist on four aspects: check in place, requirement each unit system for a comprehensive inspection of the area of direct sales and service outlets, do - check, door-to-door registration, do not leak check, not missing. Check the contents in place, in strict accordance with the network inspection service of direct selling enterprises stipulated and nine items of content requirements, do itemized contrast, itemized inspection, registration. Propaganda and education in place. Asked all units in the inspection work, do the edge examination, while publicity, guide and help to direct sales service network to establish and improve rules and regulations, to make the direct selling industry standard operation. Warning (punishment) in place. For the inspection found problems, timely rectification of problems discovered warning, serious and refuses to correct, will be investigated according to law.

Since last year, Henan Province Industrial and commercial system inspection of provincial branches of 11 households, other branches, check the direct selling enterprises straight camp shop 286, check the direct sales of 5166 passengers, issued a warning, prompted 167 times, related to the direct selling illegal case investigation.

Reportedly, this year, Henan Province Administration of industry and Commerce will further improve the direct selling market supervision and management mechanism, the implementation of the daily inspection system, the establishment of a sound marketing services network business archives, the effective maintenance of the direct selling market order.

(original title: strengthen self-discipline guide -- review of direct selling market supervision work of Henan Province Industrial and commercial system promote the standardized operation)

Editor: small Shen