CNDSN January 26th news (Ouyang article author) the introduction of the direct selling regulations ten years, direct selling is the development in the Chinese economy high speed development situation. Now, China's economic growth rate gradually decreased, the GDP growth rate of 7.4% in the year 2014, hit a 24 year low. In Chinese economic slowdown. "The new normal", the rapid development of direct selling also like in the past? I answered in one word: "line!"

为什么？理由如次：

Why? Reasons are as follows:

一、“新常态”的“新”反映了直销发展的本质要求。

A "new normal", "new" reflects the essential requirement of development of direct selling.

我们说的“新常态”，其到底“新”在哪里？据我的理解，我认为，“增长奇迹”、“世界工厂”、投资驱动、出口驱动这些伴随了中国多年的旧标签将逐渐成为过去式，而注重创新、注重服务业、注重内需和消费的新的增长模式将逐渐成型、成熟，这正是中国经济“新常态”的核心内涵所在。这样的核心内涵，将是中国经济内涵发展的根本，而此正符合了直销发展的本质要求。

We say "the new normal" in the end, the "new" where? According to my understanding, I think, "growth miracle", "world factory", investment driven, export driven these with China years old labels will gradually become a thing of the past, and focus on innovation, pay attention to service, pay attention to the new mode of growth of domestic demand and consumption will gradually forming, mature, this is the core connotation of Chinese economy "new normal". The core connotation of this, will be the basic connotation of China's economic development, and this is in line with the requirements of the development of the nature of direct marketing.

直销从根本上说，是一种服务业，属第三产业。长期以来，我国国民经济中第三产业的占比份额相当低。中国经济发展速度的放缓，从某种意义上说是一、二、三次产业结构调整所致。中国要成为一个真正的经济强国，第三产业如果发展不快是不可想象的。中央提出“新常态”的概念，我的理解就是要适当放缓发展速度，加快发展第三产业，逐步形成注重创新、注重服务业、注重内需和消费的新的增长模式。就直销而言，实际上就是走的这条路子。事实也充分说明了这一点。直销法规实施以来，直销为我国的消费经济发展作出了重大贡献，起到了扩大内需、促进消费的重要作用。2014年，我国获得直销经营许可证的直销企业，全年营销额高达1320多亿元，比上年增长25%以上。所以，从根本上看，“新常态”的“新”的确反映了直销发展的本质要求。

Direct fundamentally speaking, is a service industry, belonging to the third industry. Long term since, the third industry in our national economy accounts for a low ratio of share. China's economic development speed slow, said from some kind of significance is three times one or two, caused by industry structure adjustment. China will become a real economic power, the third industry if not developed rapidly is unthinkable. Central Committee put forward the concept of "the new normal", my understanding is to slow the pace of development, accelerate the development of the third industry, and gradually form a focus on innovation, pay attention to the service industry, pay attention to the new mode of growth of domestic demand and consumption. Direct selling, this path is actually go. The fact is also fully illustrates this point. Since the introduction of direct selling regulations, direct selling has made a significant contribution to the consumption of China's economic development, plays an important role in expanding domestic demand, promoting consumption. In 2014, China obtained the direct selling license of direct selling enterprises, annual sales of up to about 132000000000 yuan, a year-on-year growth of more than 25%. So, from the fundamental point of view, the "new normal" of the "new" really reflects the essence of the development of marketing requirements.

二、“新常态”下经济结构调整为直销发展提供了机遇。

Two, the "new normal" under the economic structure adjustment as the direct development provides opportunities.

进入“新常态”，某些行业的发展会进入“阵痛期”。据我观察，由于“新常态”下原有经济结构不合理，这种“阵痛”已在长三角和珠三角地区出现。比如，今年因人民币内升外贬，中小企业发展艰难而停产或半停产，可能出现大量的失业人员，由此而产生的全国就业压力非常大。以包装印刷业为例，进入2014年以来，行业爆发的破产倒闭潮更是将数万人直接进入失业大军。2014年9月和10月，单湖北就有高达56万的农民工返乡。当前劳动力市场供应不足的局面已经打破，2015年春节后，提前返乡的打工者重新奔赴东南沿海打工，将重新出现十多年不见的找工作热潮。全国就业形势严峻，令各级政府十分头疼，纷纷想办法、找出路，以缓解就业率低的矛盾。

Into the "new normal", the development of some industries will enter the "labor pains period". According to my observation, as the "new normal" under the existing economic structure is unreasonable, the "labor pains" has appeared in the Yangtze River Delta and the Pearl River Delta region. For example, this year as a result of the yuan rise outside demoted, the development of small and medium enterprises difficult and cut-off or semi shutdown, may appear a large number of the unemployed, the national employment pressure resulting from the very large. In the packaging printing industry as an example, since 2014, the outbreak of the bankruptcy boom industry will be more tens of thousands of people directly into the ranks of the unemployed. In 2014, September and October, in Hubei alone there are up to 560000 migrant workers returning home. The current labor market in short supply situation has been broken, after the Spring Festival in 2015, the early return of migrant workers to work again along the southeast coast, will appear not see 10 years of job boom. The employment situation is grim, so that all levels of government is a headache, have to think of a way, find a way out, to alleviate the contradiction between the low rate of employment.

We believe that the "new normal" under the employment situation is grim, provides a rare opportunity for China's direct selling industry may accelerate the development of. Remember the 2008 global financial crisis has hit China, Yangtze River Delta and Pearl River Delta many business failures, laid-off workers millions joined the direct selling industry, accelerate the development of the direct selling industry, so that China's direct selling industry Piaohong trend. In 2015 the number of laid-off unemployment may and 2008, not much difference between, for the new development of China's direct selling industry, is undoubtedly an important rare opportunity. In this sense, the "new normal" under the adjustment of economic structure, is the development of direct selling industry in China a rare opportunity.

三、“新常态”下直销发展不能“走老路”要有“新思路”。

Three, the "new normal" direct marketing development can not "take old road" to "new ideas".

从经济学角度看，扩大公共产品和公共服务的供给，是政府拉动内需的一个重要增长点。这些公共产品和服务，不外乎养老、医疗、教育、文化产业等，都是中国人生活中必需却又是缺口较大的。今后，这些公共服务将越来越多地吸引社会资金与外资参与，中外合作办学、办养老院、办医院也会越来越普遍。在这样的“新常态”下，直销发展一定要有“新思路”，不能再“走老路”。

From the point of view of economics, the expansion of public products and the supply of public service, is an important growth point of government of stimulating domestic demand. These public goods and services, nothing more than the pension, medical care, education, cultural industries, are all Chinese life necessary but is the larger gap. In the future, the public service will attract more social capital and foreign capital participation, Chinese foreign cooperation in running schools, nursing homes, hospitals will be more and more common. In such a "new normal", direct development must have "new ideas", will not be able to "take the old path".

所谓“新思路”，就是要根据“新常态”下出现的新情况，探索出进一步加快直销发展的新路子来。我认为要在“三个强化”方面理清“新思路”。一是强化服务。过去直销企业只销售产品，而对消费者的服务工作做得很少，因而直销产品在消费者中的口碑大多不是很好。只有认真做好服务，真正把消费者当成“上帝”，才能扩大直销产品销售半径和增加直销产品的销售量。所以，我建议各直销企业要把2015年作为对消费者的服务年。二是强化创新。创新是直销发展的重要驱动。安利o2o的创新模式值得其他直销企业学习。当然，这几年，其他直销企业也在尝试创新，但真正有效果的不多。比如，电子商务运用于直销，我看没有几家是成功的。所以，直销创新必须要考虑直销的基本特性，不能想当然地去“创新”，这样是没有好结果的。强化创新，必须是直销本身的创新，而不是其他。三是强化规范。直销规范是一个老话题，但在“新常态”下这个老话题必须要强化。现在，直销不规范的问题相当严重，这个问题不解决怎么会有“新常态”下的“新思路”呢？所以，强化规范既是直销行业健康发展的重中之重，又是直销要有新路子的必要功课。▲

The so-called "new ideas", is according to the "new situation under the new normal", explore new ways to further speed up the development of direct selling to. I think to be in "clear the new idea of" three to strengthen "". One is to strengthen the service. The last direct selling companies only sell products to consumers, and the service work to do very little, so the direct product in the consumer 's reputation mostly is not very good. Only do a good job in service, really to consumers as "God", to expand the direct product sales radius and increasing direct product sales. Therefore, I suggest that the direct selling enterprises should put in 2015 as a service to consumers years. Two is to strengthen the innovation. Innovation is an important driver of the development of marketing. Innovation mode Amway o2o worthy of other direct selling enterprises study. Of course, these a few years, other direct selling enterprises are also trying to innovation, but the real effect is not much. For example, the use of electronic commerce in direct selling, I see not a few are successful. Therefore, direct marketing innovation must consider the basic characteristics of direct sales, not most probably it did not actually happen to "innovation", so there is no good results. Strengthen the innovation, the innovation must be direct itself, and not the other. Three is to strengthen the norms. Direct selling is an old topic, but in the "new normal" under this old topic must strengthen. Now, direct selling non-standard problem is very serious, this problem is not resolved how there will be the "new normal" under the "new ideas"? Therefore, strengthening the priority in the healthy development of norms is the direct selling industry, and is a direct the necessary homework new ways. *

作者介绍：欧阳文章，中国市场学会直销专家委员会核心专家

Author introduction: Ouyang article, China market learn direct core expert committee of experts

责任编辑：小申

Editor: small Shen