CNDSN January 6th -（Reporter Xiao Xiao）"Headlines" is a word of news language, that its content is very important. What events will be China 2015 direct selling "headlines"? At the beginning of this year, the reporter visited some of the industry's expert and direct selling enterprises executives believe that overall China direct selling industry will have a new breakthrough in 2015, but in 2015 to become China's direct selling "headlines", this event must be with the overall situation of the.

So what kind of events in the direct selling industry overall? The reporter summarizes the content of the interview, the following possible event will be 2015 China direct "headlines":

The direct selling industry anti-corruption to lay the first a "little tiger"

The direct selling industry corruption is bald head lice -- obvious, just not in the direct selling industry to carry out anti-corruption. Central to the anti-corruption determination and intensity is It is evident to anyone, last year alone destroyed several "big tiger," village Agrocybe, streets and lanes, people have praise.

The direct selling industry although there is no "big tiger", but the corruption of the "little tiger" or some. For example, a handful of direct selling enterprises, these a few years of illegal operation or suspected MLM problem is serious. In order to find the "umbrella", they bribe to direct the supervision organs and the public security officials, it is said that the individual direct selling enterprises very "generous", tens of millions of dollars have been sent to the relevant officials. If true, as long as the discipline inspection and supervision departments of a serious, the direct selling industry "little tiger" will be out.

Now the question is, why the direct selling industry anti-corruption to now have not a little action, I am afraid it is reason or another. However, the reporter thinks, the direct selling industry has really corrupt "little tiger", "Wu Song" will be destroyed. Reportedly, some in the industry who had some report material is directly sent to the Central Commission for Discipline Inspection, the Central Commission for Discipline Inspection of the involved officials also individual talk. Although the report materials have not yet conclusive evidence, the discipline inspection departments to handle, but as the saying goes, There are no waves without wind., the direct selling industry corruption "little tiger", will sooner or later become the teacher by negative example in the rule of law under the sword. If corruption in 2015 laid the first a "little tiger", I am afraid it will become in 2015 China direct "headlines" content.

Direct selling regulations to revise and improve the work to have the substantive progress

In 2015 to become the Chinese direct "headlines" event, but also may be the perfect direct modification of laws and regulations. "Direct management Ordinance", "regulations prohibit pyramid schemes" is introduced in 2005, has been implemented for almost ten years. The reporter understands, the Administration for Industry and commerce, the Ministry of Commerce has at the end of 2014 held attended by university scholars, business executives, government related personnel of the symposium, listen to the opinions and suggestions to modify and improve all aspects of the direct selling regulations. In general, the modification work of direct selling regulations and improve has opened a head, the specific work in progress must look at the administration of industry and Commerce and the Ministry of Commerce on the work of their attention degree.

As we all know, 2015 reform of the clarion call has sounded, the most important job of reform of the direct selling industry is probably the modification and improvement of the direct selling regulations. The station opened in 2015 New Year's Day monographs "Chinese direct reform of the big screen" pointed out, 2015 Chinese direct marketing reform, we must first solve the problem of relations of production is not suitable to the development of productivity problems. "Direct management Ordinance", "the prohibition of marketing regulations" implemented, play an important role for the stable development of China's direct selling industry of. However, there is a basic fact that we cannot ignore, this is the direct selling regulations some clauses cannot be guide and guide the current direct marketing industry, must carry on the revision and perfection of necessary. If the government is to modify and make substantive progress in improvement of direct selling regulations in 2015 2015, is probably the important content of China direct headlines.

Direct selling enterprises the full implementation of "O2O", to create a new mode of direct selling

"O2O" the full name of Online To Offline, also known as electronic commerce online line, B2C, B2B, C2C and other electronic commerce mode is different from the traditional. O2O is the online consumers in actual shop, online payment line (or book) goods, services, and then to go to enjoy the service line. Through discount, providing information, service and so on, take the line store messages pushed to Internet users, and convert them to their own line of customer. The implementation of the "O2O" direct selling enterprises, have a good start.

Amway using its vast dealer team, created from line to line the unique "O2O" mode. First of all, Amway currently has a perfect operation system on line, including the website of business of mobile phone, APP management software, independent marketing personnel training and management of website, such as Amway easy networking (PC marketing personnel end business platform), Amway business trip (marketing personnel handheld business platform), Amway Education Network (online training platform marketing personnel) and so on. At the same time Amway interior has 9 official Micro message account and 7 official micro-blog account into the product promotion and sales promotion activity. Secondly, the store has a complete system of Amway line. Amway in Chinese set up 290 straight camp shop, finished the line display, service system. At the same time, among the center of large experience in Shenzhen under construction. This store will become the future mode of service system in Chinese Amway line template. Third, a large team of marketing personnel is the guarantee. At present Amway has more than three hundred thousand active marketing personnel, all over the country 31 provinces. The marketing personnel as sales personnel also as consumers, can not only through personal experience to enhance the experience store identity, but also on their sales work provides powerful strength backing.

If all direct selling enterprises like Amway that implementation of "O2O" model, will be the rapid development of direct selling in 2015 Chinese niche. At the same time, is likely to become the 2015 Chinese direct "headlines" flash point.

Direct selling enterprises to participate in the "road" achievements

"Along the way" refers to "the Silk Road Economic Belt" and "twenty-first Century maritime the Silk Road" referred to as. The 2014 annual meeting of Boao forum for Asia at the opening of the general assembly, Prime Minister Li Keqiang to "work together to create a new future of Asia's development" the theme of a speech, comprehensively expounded the Asian cooperation policy of China, and particularly stressed the need to promote the construction of "along the way". Direct selling enterprises have actually participated in the "along the way", is only the size is too small, but the effect is very big.

"Along the way" will rely on the interconnection infrastructure along, optimize the allocation of along the line of trade and production elements, so as to promote the development of regional integration. "Along the way" what are the opportunities for direct selling industry? The Ministry of commerce related personnel that, in implementing this strategy, when the realization of the magnificent goal of the strategy, trade can play a unique role. Because in along with the resource rich countries is needed; there is a rich agricultural products in the country, a supplement is also very good to us; technical high country, some industrial system and our complementary strong countries. Through "a way", make up the goods we need, the export of their products, the use of complementary advantages to achieve mutual benefit and win-win.

Direct selling enterprises to participate in the "along the way", can go to these countries along the development of direct marketing, to convey the Chinese traditional culture of health and health care products to these countries. Tiens in the last century 90's development of direct sales in Eastern Europe, has achieved great success. Now, many of China's direct selling enterprises in these countries along the opened a branch, the direct selling market has great development. If the 2015 China's direct selling enterprises to participate in the "along the way" the success, is likely to become the 2015 China direct selling "headlines".▲

Editor: Blue