CNDSN January 20th news (Beijing) "the beauty of women must look at the quality inspection departments recently released list of banned cosmetics! A lot of big all contain hormones, lead and mercury content seriously overweight!" In recent years, this kind of sentence to the beginning of the article in the network is quite flourishing, its word accurately labeled "under the guise of AQSIQ", "expose" Maybelline, L'OREAL and so on more than 100 domestic and foreign well-known cosmetic brand series products for "containing hormones, lead and mercury exceeded, carcinogenic" is "disabled", cause consumers once again panic and crisis of confidence in the brand. However, these contents are not the truth.

虚构禁用名单引发谣言四起

List of fictional disable trigger four rumors

事实上，这份“禁用名单”早在2004年就曾在互联网出现，而所谓的“禁用之说”也已通过国家质检总局官网、媒体多次澄清。

In fact, this "the disabled list" as early as 2004 was the advent of the Internet, the so-called "disable said" has been through the national quality inspection administration official website, the media repeatedly clarified.

国家质检总局曾在官网回复称：“从未公布过所谓的禁用化妆品名单”；业内专业协会——中国香料香精化妆品协会也曾在官网发布澄清声明；《广州日报》、《法制晚报》多家媒体，多次报道，揭露谣言真相。

AQSIQ has in the official reply said: "never published the so-called disable cosmetics list"; professional association, China Association of fragrance flavor cosmetics was also posted on the website a clarification statement; "Guangzhou daily", "Legal Evening News" much home media reported many times, to expose the truth, rumors.

可谣言似乎跑得总比真相快，一边多方努力辟谣清谣，另一边它却被演绎多个版本，再度被网友疯传。从2004年到2014年间，每年你都会在网上看到“禁用化妆品名单”的身影，它们不仅会“与时俱进”，分别冠以2004年、2005年……2014年最新发布字样；有时还会穿上“马甲”，以“3•15禁用名单”、“有毒的化妆品名单”等标题吸引眼球；传播的平台也从最初的BBS论坛到后来的博客、微博、微信；但正文的核心内容没有变化，本质仍属谣言。

But rumors seem to run than the truth quickly, while the efforts of rumor Qing rhymes, the other side it is deducted multiple versions, again by the netizen crazy. From 2004 to 2014, every year you will see the "disable cosmetics list" of the shadow on the Internet, they will not only "advance with the times", respectively in 2004, 2005 with...... In 2014, the latest release of words; and sometimes wear "vest", to "3 - 15 disabled list", "toxic cosmetics list" and the title to attract the eye; communication platform from the initial BBS forum to later blog, micro-blog, WeChat; but the core content of the text has not changed, the nature is still the rumor.

面对谣言，网友难辨真相

In the face of rumor, netizen difficile truth

网友小刘表示，她是从某微信公众大号中第一次看到“禁用名单”帖子的：“看了以后，当时我就震惊了，必须第一时间分享给朋友！”

Net friend Xiao Liu said, she is from a large WeChat public first saw "hotlist" post: "after reading, I was shocked at the time, must be the first time to share with friends!"

“国家质检总局”的背书，加上“含激素、铅汞含量超标、致癌”等恐怖字样，让人看到之后总有不得不转的冲动。“都是转微信大号们的分享，真假与否，确实没有仔细推敲过。”和小刘一样，许多不明真相的网友，在被谣言忽悠后，也会不知不觉加入传谣大军。

"AQSIQ" endorsement, plus "containing hormones, standard, lead and mercury content of carcinogenic" terrorist ", let a person see after the total had to turn the impulse. "All is to turn large micro letter have to share, true or not, do not carefully examine." Like Liu, many do not know the truth in the rumours netizen, flicker imperceptibly rumor, will also join the army.

近些年，伴随着微信的普及流行，朋友圈也成为网络谣言扩散的温床。在微信时代，公众大号们动辄过十万的阅读量，也使得网络谣言的传播影响力能够在短时间内迅速发酵升级。据悉，微信公众账号传播“禁用名单”帖子中，阅读数过10万的就有近100余例，这就意味着仅在微信公众平台，就有近1000万人次阅读过该信息。谣言的影响之广，可见一斑。

In recent years, with the popularity WeChat, circle of friends has become a hotbed of network rumor diffusion. In the micro channel era, the public are often over one hundred thousand large amount of reading, but also makes the Internet rumors spread of influence can quickly upgrade the fermentation in a short period of time. It is reported that the public dissemination of micro letter account "disable list" in the post, reading number 100000 had more than 100 cases, this means that only in the micro letter public platform, there are nearly 10000000 people read the information. Rumours of the broad impact, as evidenced by.

躺枪企业依法对抗谣言

Lay gun enterprises according to law against the rumors

细心的网友稍加调查就不难发现：在这份所谓“最新发布”的禁用名单中，被点名禁用的多款产品，如“玫琳凯嫩肤防晒乳”、“香奈儿国际之蓝色几何美白祛斑”等，在品牌官网的产品名录中，根本无法找到。此外，所有正规品牌化妆品上市前都需要经过国家严苛的检测，如果产品确实 “含毒、禁用”，是绝对不可能取得相关合格证书，并在国内市场流通的。

Attentive netizen slightly survey is not difficult to find: in the so-called "disable the latest release" list, was named to disable the variety of products, such as "Marykay rejuvenation sunscreen lotion", "Chanel international blue geometric whitening", the brand's official website in the directory of products, simply can not find. In addition, all the regular brand cosmetics listed before they require detection of the country's strict, if the product is really "a poisonous, disable", it is absolutely impossible to obtain the relevant certificate, and in the circulation of the domestic market.

即便如此，谣言仍像病毒一样蔓延，作为“禁用化妆品名单”的受害方,不少品牌遭到消费者的舆论声讨与退货申请。

Even so, the rumor is spread like a virus, as "disable cosmetics list" of the injured party, many brands by consumers and public opinion to denounce the return application.

去年10月，最高法院出台《关于审理利用信息网络侵害人身权益民事纠纷案件适用法律若干问题的规定》，国家加强了对网络谣言的打击力度，为谣言的治理提供了政策依据。

Last October, the Supreme Court promulgated "on the trial of the infringement of several issues concerning the application of laws in civil dispute case of personal interests by information network provision", the country has stepped up efforts to crack down on Internet rumors, provides the policy basis for the rumors of governance.

也是从10月开始，受害企业玫琳凯梳理“禁用名单”的举证材料，通过腾讯微信公众账号的投诉平台，举报相关谣言。腾讯在第一时间内受理了相关信息，并在短短1个月内，成功删除3000余条相关内容。国家政策的指导下，企业与网络平台共力合作，清理谣言工作变得更为高效。

Also beginning in October, victims of enterprises MaryKay carding "disable list" of the burden of proof material, by Tencent micro letter account of public complaint platform, report the rumor. Tencent accepted the relevant information in the first time, and in just 1 months, more than 3000 relevant content deleted successfully. The national policy guidance, enterprise and Internet platform co cooperation, clean up the rumor work more efficient.

当然，删帖还只是一个开始，将来，更多受害企业表示将继续监控网络谣言情况，并根据谣言的发展情况，建立一套举证应对措施，对于恶意造谣、传谣、侵犯品牌合法权益情节严重的行为，保留进一步追究造谣者法律责任的权利。▲

Of course, delete is only a beginning, the future, more victims of enterprises that will continue to monitor the network rumor, and according to the development of the rumor, the establishment of a set of proof measures for malicious rumors, gossip, infringes upon the lawful rights and interests of brand serious behavior, retention further investigated rumormonger rights of law. *

（原标题：化妆品禁用名单谣言难禁背后）

(original title: cosmetics banned list behind rumours to ban)

责任编辑：宝蓝

Editor: Blue