【直报网1月15日讯】（新浪 李俊慧）一说到“传销”，很多人可能阵阵“反胃”。

CNDSN January 15th news  (Sina Li Junhui) say "pyramid schemes", many people may burst "nausea".

一来是，之前媒体曝光的传销组织限制参与者人身自由，需要费尽周折才能逃离“魔窟”，让人害怕；二来则是传销组织头目、骨干始终“亢奋”的做事状态，让人讶异。

That is, before the media exposure of the pyramid selling organization restricted freedom of person, need to struggle to escape the "cave", let a person fear; and secondly it is the pyramid selling organization leader, the backbone has always been "excited" work, let people surprised.

但实际上，不论是传统传销还是网上传销，其最大的特点是抓住是每个人都有“致富、暴富”的心理，设立“金字塔式”财富分配机制和方式，吸引或发展人员参与其中。

But in fact, whether the traditional MLM or online MLM, its biggest characteristic is caught everyone has "become rich, rich" psychological, set up a "pyramid" of the wealth distribution mechanism and mode of development, to attract or personnel involved.

日前，南通市公安局发布消息称，北京、上海、江苏等9省市的公安机关统一行动，成功摧毁一遍及全国30余省市的传销团伙。该团伙以搜索引擎网站“爱搜索”为载体，以“点击广告”为名，欺骗群众购买会员资格并拉人头入伙做传销，发展下线会员1.3万余人，涉案金额高达3亿元。

Recently, the Nantong Municipal Public Security Bureau released a message to say, Beijing, Shanghai, Jiangsu and other 9 provinces and cities of the public security organs unified action, successfully destroyed again and the country more than 30 provinces and cities the MLM gang. The gang to search engine website "love search" as the carrier, to "click advertising" in the name of, deceive the masses buy memberships and pull the head intake do MLM downline members, the development of more than 1.3 people, involving up to 300000000 yuan.

值得注意的是，这是网络传销首次涉足“搜索”，此前网络传销一直对电子商务“宠爱有加”。

Notable is, this is the network marketing for the first time into the "search", after the internet pyramid selling has been added to the electronic commerce "pet".

那么，在各大互联网应用用或领域中，哪些领域或模式，会相对更容易被不法分子利用，成为网络传销“高危之地”呢？

Then, in each big Internet application or field, which field or pattern, will be relatively easier to be used by the criminals, become the internet pyramid selling "risk"?

要想搞清楚这个问题，我们需先弄明白传销或网络传销的认定条件。根据国务院颁布的《禁止传销条例》规定，所谓“传销，是指组织者或者经营者发展人员，通过对被发展人员以其直接或者间接发展的人员数量或者销售业绩为依据计算和给付报酬，或者要求被发展人员以交纳一定费用为条件取得加入资格等方式牟取非法利益”行为。

To understand this problem, we must first understand the conditions identified MLM or network marketing. According to the State Council promulgated the "Regulations on Prohibition of pyramid selling" provisions, the so-called "pyramid schemes, refers to the organizers or operators development staff, by the development staff with its direct or indirect development personnel quantity or sales performance for the calculation and payment, or asking the staff to pay certain fees for the condition to acquire the qualification etc seek illegal profit" behavior.

具体来说，根据《禁止传销条例》第七条的规定，以下三种经营模式或方式涉嫌传销，即组织者或者经营者，以牟取非法利益为目的，通过发展人员，并要求被发展人员：

Specifically, according to the provisions of "Regulations on Prohibition of pyramid selling" of article seventh, the following three kinds of operation mode or manner of suspected pyramid schemes, namely the organizers or operators, in order to seek illegal interests for the purpose, through the development of staff, and asked to be the development of staff:

1、发展其他人员加入，对发展的人员以其直接或者间接滚动发展的人员数量为依据计算和给付报酬；

1, the development of other people to join, to the development staff with its direct or indirect rolling development of the number of personnel for the calculation and payment;

2、交纳费用或者以认购商品等方式变相交纳费用，取得加入或者发展其他人员加入的资格；

2, pay costs or to subscribe to pay the cost of goods in a disguised form, made by adding or development of other staff to join the qualification;

3、发展其他人员加入，形成上下线关系，并以下线的销售业绩为依据计算和给付上线报酬。

3, the development of other personnel joined, forming the offline relationships, and the following line sales performance for the calculation and payment line compensation.

简单说，鉴别某种模式或经营行为是否涉嫌“传销”，就看两点，其一，组织者或经营者有“发展成员”的行为；其二，成员需“交纳费用”且其收入以“所发展(直接或间接)成员的数量或消费业绩”为计算依据。

Say simply, identify some modes or business behavior is suspected of "selling", see two points, the organizers or operators have one, "the development of members" behavior; second, members need to "pay the cost and the income" to "the development (directly or indirectly) the number of members or de Fei Yeji" as the calculation basis.

那么，回到正题，在常见的或热门的在互联网应用或领域中，谁更容易“躺枪”，进而成为网络传销的平台呢？

So, back to the topic, in the common or popular in Internet applications or in the field, who are more likely to "lay shot", and become a network marketing platform?

领域一：电子商务风险指数：★★★★★

A: the field of electronic commerce risk index: assumes.

在阿里巴巴、京东、淘宝等网络购物的示范带动下，电子商务，不仅成为“炙手可热”的投资方向，也成为民众瞩目、深度参与的互联网应用。

The electronic commerce in Alibaba, Jingdong, Taobao etc. the network shopping, not only become the demonstration, "the direction of investment hot", has become the Internet application of public attention, the depth of participation.

也恰恰是电子商务具有“一说就知道，实质并不懂”的特点，使得其极易被不法分子利用。

It is precisely the e-commerce has "said that they did not understand the essence, features", making it very easy to be illegal use.

曾经轰动一时的“太平洋直购网涉嫌传销案”就是该领域最具代表性的“样本”。在此案中，该公司设立了普通会员、银卡会员、金卡会员、钻石卡会员、渠道商等16个级别的会员制度。其中，普通会员，购物时拥有的只是以低于市场的价格购买商品的权利，只有缴纳7000元以上的保证金成为渠道商和经营者才可以赚钱。不同等级的会员享有5%、10%、15%、61%、65%、71%的返利比例。

Used to create a great sensation of the "Pacific direct purchase of suspected pyramid selling case" is the most typical "sample". In this case, the ordinary members, gold card members, Gold members, diamond card member, channel 16 levels of membership system for the establishment of the company. Among them, the ordinary members, shopping has just to buy merchandise rights at below market prices, only pay 7000 yuan of above the margin become channels and operators can make money. Different grades of membership, enjoy 5% 10%, 15%, 61%, 65%, 71% of the rebate proportion.

法院经审理认为，唐庆南为主的组织，以太平洋直购官网为依托，以开展电子商务为名，要求参加者以购买商品或交纳保证金的方式获得加入资格，并按一定顺序组成层级，间接以发展人数作为返利依据，骗取巨额保证金，严重扰乱经济社会秩序，均已构成组织、领导传销活动罪，且情节严重。作为第一被告的唐庆南，被判有期徒刑10年，并处罚金4000万元；其他5人被判3到8年。

The court trial think, Tang Qingnan based organization, with the Pacific direct purchase website as the basis, in order to develop electronic business name, participants are required to purchase goods or pay margin way to gain entry to the qualification, and component level according to certain order, the number of indirect to develop as a rebate basis, for the huge margin, seriously disrupt social and economic order, are constituted organization, crime, and the case is serious. As the first defendant Tang Qingnan, was sentenced to 10 years imprisonment, and fined 40000000 yuan; 5 others were sentenced to 3 to 8 years.

Field two: risk index advertising alliance: assumes

在网络广告领域，按照计费结算方式不同，可区分为CPC(按点击付费)、CPA(按下载并安装付费)和CPS(按成单金额付费)等多种形式。

In the field of Internet advertising, according to the different billing methods, can be divided into CPC (pay per click), CPA (click to download and install the pay) and CPS (by single amount paid) and other forms of.

其中，按照带来成单金额计算佣金返利的方式(CPS)很容易被不法分子利用演变成“网络传销”。

Among them, according to the calculation of the amount of commission rebate into single mode (CPS) can easily be turned into a "network MLM by criminals".

一般来讲，整成的按成单金额计算佣金返利计算方式只涉及一级，即网站给指定电商平台带去交易后，电商平台按照从其网站来的用户的实际成单金额给网站计算返利或广告费用。

Generally speaking, the whole into the press into a single amount calculation commission rebate calculation involves only one level, namely the website to the designated electric business platform to deal with, in accordance with the actual business platform from its Web site to the user into a single amount to calculate rebate website or advertising costs.

但是，如果不法分子把这种模式的结算下级不断延长，即鼓励网站再去直接发展或滚动发展下线网站，那么，这种模式就很容易演变成传销。

However, if the criminals to this mode of settlement lower extend continuously, which encourage the development of website go directly or rolling off the assembly line of website development, so, this model can easily evolve into mlm.

所以，对于热衷于参与返点购物的用户或站长群体来说，要多加谨慎，仔细辨别，避免落入不法分子设置的网络传销骗局。

So, for keen to users or groups to participate in rebate shopping stationmaster, be cautious, careful to distinguish, to avoid falling into the hands of criminals setting network MLM fraud.

领域三：搜索代理风险指数：★★★★

Field three: search agent assumes the risk index:

大多数人可能认为，搜索行业与网络传销“八竿子打不着”。但现实却给了大家一记响亮耳光。

Most people may think that the search industry and internet pyramid selling "eight pole not play". But reality gave everyone a resounding slap in the face.

在“爱搜索”涉嫌传销一案中，该公司的主要产品为广告套装。只有在购买广告套装后，才能成为“爱搜索”合格会员，取得经销商资格，可以做“爱搜索”广告套装的销售推广。

In the "love search" suspected of MLM case, the company's main products for the advertising package. Only in the purchase of advertising packaged, can become a "love search" qualified members, made dealers eligible, can do "love search" advertisement package sales promotion.

警方查明，该公司上层会员的收入来自下面各层会员缴纳的费用，会员的收入多少跟点击广告根本没有关系，完全靠拉人头赚下面人的钱。

The police found that the company's income comes from the following upper member of each layer of the member to pay the fee, members of the income with the click on the ads have no relation, completely rely on the following people pull the head to earn money.

2012年3月至案发，白某纠集唐某、丁某等20余名传销骨干成员，发展下线会员1.3万余人，这一传销组织涉案金额总计逾3亿元。

In 2012 March to the incident, Bai Mou mustered Tangmou, Ding and so on more than 20 MLM downline members, the development of more than 1.3 people, the pyramid selling organization involving a total of more than 300000000 yuan.

从该案中，我们可以看出，虽然不法分子打着“搜索”的旗号，以广告套装(类似竞价广告投放方案)做掩护，实际上干的是“网络传销”，参与其中的人收益并不来自广告点击返利，而是按照“人头”及“层级”作为计算方式。

From this case, we can see that although the criminals under the banner of "search" banner, with advertising packaged (similar for advertising scheme) do cover, actually do is "network marketing", income people involved is not from the ad Click rebate, but in accordance with the "head" and "level" as the method of calculation.

领域四：P2P平台风险指数：★★★★★

Field four: the P2P platform risk index: assumes.

当前，P2P理财火爆势头并未因部分平台跑路而停歇，一些人抱着各种各样的目的还是在往里面冲，尤其值得注意的是，不法P2P平台不仅可能会涉及非法集资，也有可能成为网络传销的新平台。

At present, P2P financial unpopular momentum did not because part of the platform run and stop, some people hold various purposes or in red inside, particularly noteworthy is the illegal P2P platform not only may be involved in illegal fund-raising, also has the possibility to become a new platform for the network marketing.

虽然当前P2P的主要模式是以民间借贷为主。但是，不法分子稍加改变，就能让P2P平台成为网络传销的平台。

Although the main pattern of the current P2P is mainly to private lending. However, the lawless elements changed slightly, can let the P2P platform has become the network marketing platform.

目前，很多P2P平台对注册用户邀请好友参与P2P理财也设置有返点或奖励比例。只要其稍加改变，将注册用户邀请客户的再邀请客户也纳入上一级用户返点提成中，那么，这种客户拓展模式就有了网络传销的“风骨”。

At present, many of the P2P platform for registered users to invite friends to participate in the P2P financial is also provided with a rebate or reward ratio. As long as it is changed slightly, the registered user to invite customers again invite customers are also incorporated into the upper level user rebate Commission, so, this kind of customer development mode with network MLM "character".

在这种模式下，是否存在真正意义上的借款人已不重要，注册用户的收益完全与其发展的成员数及成员出借金额挂钩。发展直接成员或滚动成员越多，注册用户的返点收益越高。

In this model, the existence of the real meaning of the borrower is not important, the number of members registered users of the income completely and its development and member lending amount of hook. Development of direct members or rolling members more, registered users return higher return.

尤其在P2P平台主营P2P业务出现坏账时，如果P2P有这种模式，出借人为了拿回本金，可能会铤而走险陷入网络传销之中。

Especially in the P2P platform the main P2P business bad, if P2P has this kind of mode, the lender to back the principal and may be desperate into internet pyramid selling in.

虽然笔者仅列举了四个网络传销高危领域或行业，但实际上，大多数互联网应用都有可能被不法分子利用成为网络传销平台，而区分是否传销的关键还是在于，参与者的收益来源到底是什么形式的？凡是涉及“拉人头”的，则十有八九涉嫌传销。▲

Although the author only lists four network MLM in high-risk areas or industries, but in fact, most Internet applications are likely to be used by the criminals become network marketing platform, and the key lies in whether the distinction between MLM, participants source of revenue in the end is what form? Usually relates to "pull the head", is Nive out of ten suspected pyramid. *

（原标题：哪些领域是网络传销“高危之地”？）

(original title: what is network marketing "risk"?)

责任编辑：小申

Editor: small Shen