【直报网1月21日讯】（南方都市报）一边厢，“上海自贸区‘化妆品进口流程’”悄然在阿里巴巴商务服务网站以“参考价2200元”被公开叫卖；另一边厢，中韩自贸区实质性谈判已经结束，也山雨欲来。

CNDSN January 21st news (Southern Metropolis Daily) side of the car, "Shanghai free trade zone 'cosmetics import process'" quietly in Alibaba business service website to "reference price 2200 yuan" is to peddle publicly; on the other side of the car, the China Korea FTA substantive negotiations had ended, but also atmosphere.

本来韩国化妆品就很便宜了，再免税，究竟会有多少再让利？进口高档化妆品通关税费降低，对国内企业以及外资高价化妆品的影响，会否是格局性的？

Originally, the Korean cosmetics cheap duty-free, again, how much will have greatly again? Imported cosmetics customs tax reduction, to domestic enterprises and foreign influence of high priced cosmetics, will be the pattern?

化妆品进口税率

Cosmetics import tax rate

春江水暖免税店先知

The river becomes warm in spring the duty-free shop prophet

在不少人看来，国内最大机场免税店之一的日上免税行在上海自贸区浦东机场综合保税区开出进口商品免税店，是应对自贸区政策落地的未雨绸缪之举。

It seems in many people, one of the largest airport duty-free shops on duty free shop in Shanghai free trade zone of Pudong airport comprehensive bonded zone out of imported goods duty-free shops, is to deal with the free trade policy landing to save.

虽然这一机场外的免税店并非完全无限制敞开购买，顾客需要在离境或入境时提货，但充裕的购物时间，以及综合保税区相对低廉的房租等因素，被视为这家老牌免税行应对自贸区政策落地的直接表现。

Although the outside the airport duty-free shops is not completely unrestricted open purchase, customers need to collect the departure or arrival, but plenty of shopping time, and comprehensive bonded zone is relatively low rents and other factors, is regarded as the old tax exemption for coping with the FTA policy landing direct performance.

依照上海海关发布今年前7个月上海市进口消费品统计数据，在自贸区进口商品中，化妆品进口24.5亿元，进口额仅次于汽车、医疗保健品、手表，位列第四；增速更是达到45.7%，位列第二。

According to Shanghai customs release imported consumer goods in the first 7 months of this year Shanghai city statistical data, in the free trade area of imports, imports of cosmetics is 2450000000 yuan, imports only to the automotive, medical and health care products, watches, ranked fourth; growth rate is up to 45.7%, ranked second.

而“上海自贸区‘化妆品进口流程’”在阿里巴巴商务服务网站的出现，则更多地体现了自贸区政策落地后进口化妆品市场的潜在商机。

"Shanghai free trade zone 'cosmetics import process'" in Alibaba business service website, shows more potential FTA policy after landing the imported cosmetics market.

据业内专家介绍，进口化妆品一般采取直接清关和走保税库的两种方式。一线跨国化妆品企业，通常采取直接报关的方式，而大部分二三线进口品牌一般选择保税库的方式。如果在自贸区设立工厂，将原料和包装的半成品引入进行二次加工，再报关进口至国内市场，将有望节约不少成本。

According to industry experts, the import of cosmetics generally adopt two ways of direct clearance and go bonded warehouse. First multinational cosmetics enterprises usually adopt the direct way, customs, and most of the two or three line imported brands generally choose bonded warehouse way. If set up factories in the free trade zone, the semi-finished raw materials and packaging into two processing, and then import declaration to the domestic market, is expected to save a lot of cost.

中国化妆品网此前就援引某进出口公司负责人给出的“账本”指：以10个单品计算，备案一个品名的行价是1万元，成分送检费是1万元，办理需要2-3个月不等(涉及功效的减肥、生发等日化保健品的备案甚至长达半年之久)，10个商品还没进入市场就要投资20多万元；而如果以桶装原材料进入自贸区，成分备案需3万元，一个月内即办成，17平方米的集装箱清关价2万元，总共算下来才5万元。

China cosmetics net had previously quoted a import & export company responsible person given "books" refers to a single product: 10 calculation, filing a commodity's price is 10000 yuan, component inspection fee is 10000 yuan, need for 2-3 months (for the record, the germinal and other daily chemicals slimming health products relates to the effects of the even for six months), 10 commodity has not entered the market to invest about 200000 yuan; but if by bottled raw materials into the FTA, components for the record 30000 yuan, a month is done, 17 square meter container clearance price of 20000 yuan, the total is down only 50000 yuan.

Local business opportunities and crisis and welcome

“未来化妆品这块会把关税降低，这个其实对于我们本土的化妆品的改造，我觉得会有一个可能性，但是我不知道时间会多长，有可能未来会出现一个剧烈的变化。变化是什么？现在化妆品的成本和零售价的对比可能会逐步缩小。这个缩小应该是一个大需求所趋。”

"This will be the future cosmetics tariff reduction, this is actually for our local cosmetics transformation, I think there's a possibility, but I don't know what will be a long time, there may be a dramatic change in the future. What is the change? Now cost and retail price comparison of cosmetics may gradually reduce. This narrowing trend should be a high demand."

十长生集团董事、韩后品牌管理中心总监肖荣燊接受南都记者采访时表示。

Said the ten longevity Group Director, Korea brand management center director Xiao Rongshen Nandu accepted a reporter to interview.

肖荣燊所在的韩后目前就在积极与韩国化妆品企业洽谈进口代理事宜。

Xiao Rongshen is currently in active and South Korea South Korea cosmetics enterprises to discuss matters of import agent.

“与韩方合作的最终方案还没有出来。但我们认为一旦自贸区能启动，那么，进口韩国化妆品应该能便宜20%～30%。”在肖荣燊看来，如果中韩自贸区能顺利启动，本土化妆品企业借机做OEM (贴牌生产)抑或ODM (英语O riginalD esignM anufacturer的缩写，直译是“原始设计制造商”)都很有潜力，因为成本降低将是显而易见的。

"The final solution and the ROK cooperation has not come out. But we think that once the FTA to start, then, South Korea imported cosmetics should be able to lower 20% ~ 30%." In Xiao Rongshen's opinion, if the China Korea FTA can start smoothly, the local cosmetics enterprises to do OEM (OEM) or ODM (English O riginalD esignM anufacturer abbreviation, literal translation is "original design manufacturer") have great potential, because of the lower cost will be obviously.

当然，对于本土化妆品企业来说，关税的降低，或许也将面临新的挑战。就在11月27日，澳大利亚国家馆网上商城上线启动仪式在上海自贸试验区正式举行。

Of course, for local cosmetics enterprises, the tariff reduction, perhaps will also face new challenges. In November 27th, the Australian National Gallery online store launch ceremony in Shanghai free trade zone was formally test.

所谓澳大利亚国家馆，其实就是在上海自贸试验区成立的首个以国别为单位的综合性展示和贸易平台，目前，化妆品方面已经有Botani等多个品牌在售。依照澳大利亚国家馆的规划，该馆除了线上平台，还计划在三年内全国开设100家实体店，给消费者体验的机会。

The so-called national archives of Australia, is actually in Shanghai since the trade test area first established in the country as the unit comprehensive exhibition and trade platform, at present, there have been Botani cosmetics brands such as in the sale. In accordance with the Australian National Museum of planning, the museum in addition to online platform, also plans in three years to open 100 stores nationwide, to give consumers the opportunity to experience.

中国百货商业协会化妆洗涤用品分会副秘书长、日化行业资深专家冯建军接受南都记者采访时就坦言，精细化工源自欧美，相对于国外品牌，国内品牌缺乏在生产研发、工艺设计、工艺制造等领域的基础和沉淀。澳洲等地产品以近乎零关税的形式进入中国，对本土化妆品而言，或许是一种挑战。

China Department Store Business Association Deputy Secretary General of cosmetics and washing products, daily chemical industry branch senior expert Feng Jianjun in Nandu to accept the interview with reporters, said, fine chemicals from Europe and the United States, compared to foreign brands, domestic brands lack in basic and precipitation production research and development, process design, process manufacturing field. Australia and other products to near zero tariff form into China, to local cosmetics, may be a challenge.

当然，机会也蕴藏在挑战之中。在冯建军看来，中国糊状品市场非常大，通关成本降低后，中外之间在产业链方面的交流有望得到加强，这不仅将有利于中国本土化妆品在研发、工艺方面的提升，还将有利于本土日化产业链整体竞争力的提升。

Of course, the opportunity is also contained in the challenge. In Feng Jianjun's view, China paste product market is very big, reduce customs clearance costs, between China and foreign countries in the industrial chain of communication is expected to strengthen, it will not only help to improve China native cosmetics R & D, in aspects of process, also will be beneficial to the local chemical industry chain whole competitiveness.

税负剪刀差影响面甚广

Widespread tax price scissors

关税作为一种贸易政策，在很长一段时间内保护了国内本土化妆品企业的发展。

Tariff as a trade policy, in a very long period of time to protect the development of domestic local cosmetics enterprises.

“一件韩国彩妆要进入中国市场，就需要增加10%的通关税，30%的消费税，以及名义17%的增值税(以销售额减进口额之差计算，但也存在‘灰色’避税的空间)，一般护肤品也需要缴纳5%的通关税和17%的增值税。”这是国内一位专家2012年10月调研韩国一家出口化妆品企业拿到的数据。

"A South Korean makeup to enter the Chinese market, on the need to increase the 10% customs tax, 30% of the consumption tax, value-added tax, the name of 17% (in order to sales minus imports amount of calculation, but also has the 'grey' avoidance of the space), the general skin care products also need to pay 5% of the value-added tax and customs clearance 17% tax." This is a domestic experts in 2012 October survey a South Korean exports cosmetic companies get data.

而随着关税的降低，韩国大量中低档化妆品进入中国已是大势所趋。统计显示，今年一季度韩国出口中国的化妆品和美容产品同比暴增320%。今年6月份，韩国化妆品出口额达1.525亿美元，创2000年以来的单月新高。其中，对中国内地和香港地区出口规模最大，分别为4485万美元和2873万美元，约占总出口额一半。

And with the lowering of tariffs, South Korea a lot of low-grade cosmetics into Chinese is represent the general trend. Statistics show that the first quarter of this year, exports to South Korea China cosmetics and beauty products jumped 320%. In June this year, South Korean cosmetics exports amounting to $152500000, the highest since 2000, the single month high. Among them, the Chinese mainland and Hongkong area export scale is the largest, were $44850000 and $28730000, accounting for about half of total exports.

有关税情况下，出口量已经创下“天量”，一旦中国对韩国化妆品征收的6.5%进口关税取消，韩国化妆品在中国市场的整体竞争力大幅提高将是可以预见的。

The relevant tax case, exports have been hit "days", once the 6.5% import tariff on cosmetics in Korea imposed Chinese cancel, South Korean cosmetics in Chinese market overall competitiveness significantly improve will be predictable.

而这还不包括亚马逊、天猫国际、聚美优品等做跨境美妆生意的电商大佬们的集体推动。

This does not include the Amazon, Tmall international, Jumei Youpin do cross-border beauty business leaders to promote the collective electric.

在他们看来，进口彩妆之前之所以比国外贵很多，就是因为整体进口税负高达35%。随着税负的大幅降低，市场预计将发生微妙的变化。

In their view, import the make-up before the reason than foreign expensive, because the overall import tax of up to 35%. With the substantial cuts in tax, the market is expected to happen subtle change.

此外，在冯建军看来，原本靠吃税负差生存的化妆品业态将面临较大的压力。化妆品行业一直是香港三大零售焦点行业，但随着内地自贸区政策的落地和执行，香港那边近乎单一的税负差渠道将被打破。▲

In addition, in Feng Jianjun seems, originally on the tax burden difference eat cosmetics Yetai survival will face greater pressure. The cosmetics industry in Hongkong has been the three largest retail industry focus, but with the mainland free trade policy landing and execution, there Hongkong almost single tax burden difference channel will be broken. *

（原标题：化妆品关税拟降低 本土日化企业商机危机兼迎）

(original title: cosmetics tariff plans to reduce domestic business opportunities in crisis and Ying)

责任编辑：婉婉

Editor: Che Wan Wan