2015-01-04 14:35
Herbalife Chinese area president Li Yanliang: steady development work in the future
 CNDSN1 month 4 days (economic information daily) in recent years, Herbalife advocates "a healthy, active lifestyle" is more and more recognized by consumers. According to the European market research firm (Euromonitor) market statistics 2012 published, Herbalife has been China and global sales of the leading nutritional meal replacement brand. Herbalife weight loss meal replacement products (Meal Replacement Slimming) in China market share as high as 91%, by the end of 2012 data has been for 7 consecutive years the market share remained at more than 80%.
Herbalife International Inc. (NYSE: HLF) in 1980 by Mark Hughes in America founded. In 2004 December, Herbalife is listed on the New York stock exchange. This is a professional marketing weight management products, the personal nutritional health products of multinational companies, is committed to providing high quality products and good business opportunities for the public, and hope to improve people's quality of life. At present, Herbalife established sales centers in 91 countries and regions worldwide, with more than 2700000 independent service provider team.
Herbalife international, chairman of the board and chief executive officer Michael O Johnson think, Herbalife can achieve such satisfactory results, mainly due to its important strategies to implement the daily consumption. Over the past thirty years, Herbalife maintained the stable development of the fundamental reason is Herbalife products have market. Herbalife health products varied in response to the global three big trends (aging population the global obesity trends, seeking healthy, active life and intend to create additional revenue) has unique advantage. Especially in the case of obesity trend, Herbalife provides a healthy weight management solutions, in a leading position in the world.
But for Herbalife why can achieve such excellent results in the China market, Herbalife China District CEO Li Yanliang said, thanks to the Herbalife China adhere to tamp the foundation of strategy, this strategy involves the balanced development of product quality, social responsibility, brand promotion etc..
The VIP customer plan and "seed to table"
In order to better serve customers, Herbalife launched VIP Customer program, the operators and consumers make a distinction. And for just want to eat and do not want to sell products to customers, Herbalife began implementing the VIP plan from last year, that is, consumers can through the handling of Herbalife VIP card directly to more favourable price purchase Herbalife products, every purchase can be accumulated points, which can be used to change some small gifts and to attend the activities held health.
It is understood, Herbalife another track customer consumption system is expected in this year will launch. Can this system through the Micro message and other social networking tools to record and track the consumer to the product purchase and use situation, on-line, can fully improve the Herbalife consumer pre-sale and after sale service.
In product quality, Herbalife is more cautious. They always insist that health care products, quality is directly related to the thousands of households, in relation to health and life, so from Herbalife was established, for the quality of attention into the enterprise blood. Continuous improvement and quality strictly on the scientific and technological content of products, let the Herbalife products have incomparable quality.
It is reported, Herbalife in the global scope of the production base of raw materials, planting base of strict implementation of "seed to table" quality safety management idea, realize the integration of control of raw material quality and purity and raw material supply chain, until consumers table this whole industry chain every link in the strict control of food quality and safety from the seed, provide rigorous security for Herbalife products quality, so that all products are active to follow, truly "peace of mind health".
From the America lake forest production base to 2010 in raw material production base in Hunan Chinese Changsha, Herbalife company has been committed to the monitoring of the production process, efforts to streamline the production link and process, and to ensure that products have traceability.
"Seeds of experience to the table" every step from planting, processing, production testing to the finished product contains Herbalife behind strong technical force. In the case of soybean, Herbalife selection of high-quality non genetically modified soybean seed, by nurturing selected high-quality raw materials, the use of advanced production technology and strict quality control to ensure product safety and quality, thus creating a "seed" to "table" quality products.
Investment of enterprises for scientific research is always spare no effort. Herbalife products related to weight management, nutritional supplements and personal care products in three major areas, its R & D team is a collection of the field of health and medicine many senior expert.
Herbalife has three scientific organizations: nutrition advisory committee, School of nutrition and nutrition education department. The three professional teams composed of excellence doctors, scientists and health experts, including Nobel award winner, "America's best doctors" winner. Research Center of cell and molecular America nutrition Mark Hughes located in University of California at Los Angeles, is a major scientific research base of herbalife. Herbalife is for scientific research cooperation with University of Mississippi, University of Ulm America Germany and South Korea National University Hospital in Seoul. They developed the most advanced nutritional formula, to ensure the quality of products meet the highest standards, and provide professional training for staff, service provider herbalife. In more than 30 countries, Herbalife is employed all experts as members of the Global Advisory Committee on nutrition, "this ensures our scientific research strength, to ensure that our products can have been in leading position". It is reported, Herbalife before the release of a named Naiwoke products, is the 1998 Herbalife invites Nobel medicine prize winner Dr. Ignarro joint research and development.
Also follow an international GSP standard production process in China Herbalife products in order to ensure the use, are the best raw materials. "In the products, we will develop some suitable for China consumer products, such as consumers like to drink hot winter a little product, we will launch a Borsch Soup taste the milkshake." Herbalife (Chinese) health products limited company president Li Yanliang said, in the process of enterprise localization, there will be more to meet the domestic demand of the products being developed.
The organic combination of public sports and the young
When it comes to Herbalife this enterprise characteristics, I believe that many employees can probably summed up: healthy living and young.
A healthy life is refers to the Herbalife products, all its products described is built to "healthy life". They now have a weight management series, cardiovascular health series, target Nutrition Supplement series three series products. Herbalife based on strong scientific research strength, will always move forward in the promotion of healthy lifestyles.
All the blood and younger throughout the Herbalife company.
The first is younger employees, young has been the Herbalife in pursuit of and also have characteristics. According to incomplete statistics, 80 after the service provider Herbalife is in large proportion, they give the Herbalife has injected fresh vitality of hitherto unknown, is also the basis for Herbalife always active.
Younger, more reflected in the promotion of healthy lifestyle on. Herbalife to push health products, to promote a healthy lifestyle. Chinese has to build on the health of the importance, but in the concept of health is also slightly lack. Herbalife through many activities, so that the original doesn't like movement of people try to the importance of healthy living. For example, Herbalife has always hoped to be movement and the concept of health promotion to more people go in the life. At present, Herbalife nationwide and actively implement the national 5K run. 5K run is a run is currently very popular fitness activities, aims to make the city the fast-paced life of the people out of the office, taking the time to run 5 kilometers every day, achieve the purpose of physical fitness. Now, 5K has been held in Herbalife run dozens of domestic city, attracting tens of thousands of people to participate in the. "Herbalife hope will 'exercise + nutrition = Health' brings not only healthy, more is a lifestyle change."
The idea of inheritance is also reflected in the enterprise's marketing strategy. Herbalife attaches great importance to sports marketing, companies rely on high-quality nutritional health products, manifests the enterprise vitality and healthy life commitment, all over the world for more than 100 events, fitness activities and athlete sponsorship. In 2007, signed an agreement with the Milky Way major league team USA famous star Beckham work, become the main sponsor of 2008 and 2009, respectively; and USA youth soccer organization (AYSO), the Serie A giants inter Milan and the Spanish famous team Valencia signed an agreement, became the official nutrition consultant; 2010, Herbalife company became the Spanish giants, six crown Barcelona football club official nutrition sponsor, and signed a sponsorship agreement with personal world star Messi; 2012, Herbalife announced that will continue to serve as the Milky Way team official co sponsors and Jersey advertisers, the two sides signed a record about 10 years, the total value of more than $44000000. From 2013 July onwards, Herbalife more to about 5 years sponsored world famous star Cristiano Ronaldo, and announced that it would with C Luo joint development of new co branded sports nutrition series. In addition, Herbalife sponsored nine stations worldwide Triathlon and all over the world tennis, badminton and dragon boat race etc..
"Our company is the only star products." Herbalife global chief operating officer Gu Lishi introduced, Herbalife sponsored athletes will help improve the company Herbalife products, "they use products, timely information and feedback to the herbalife."
Thus, Herbalife will also sports organic and public welfare undertakings together. Herbalife has also recently launched the "2014 National College Public Herbalife Mini Marathon Challenge", to raise money for the poor children with hearing impairment, as of December 16, 2014, the campaign to raise money to 4281300 yuan, the country more than 40000 students completed the "fan horse challenge", and they share through the media and the public welfare social circle and fitness sentiment, directly affect the students more than million people.
This is not a momentary whim, it is worth mentioning that, public welfare undertakings have been Herbalife
Every year, Herbalife will global competitions "activities in the most loving marketing personnel", by spreading the branch in the world's first internal competitions to select a candidate, then aggregate to the headquarters for comparison. "The rating, it doesn't matter and performance, and he has done good size." Under the stimulus, a marketing personnel Herbalife, more is to develop personal charity program - a year from 200 of children, "I can live for 50 years, that is, ten thousand children were donor".
In fact, in the whole company level, Herbalife participate in public history is more distant. Over the years the company has been committed to philanthropy, funded through the Herbalife family foundation and the Herbalife home plan for world children need help to provide health and nutrition. Herbalife family foundation was founded by Herbalife founder Mark Hughes in 1994, the foundation's mission is to help because of poverty, war and the difficult life of children, and to provide the corresponding medical and education. In 2005, Herbalife Family Foundation began to carry out the Herbalife home project, which aims to charity and all regions of the world countries, cooperation, providing a healthy and nutritious diet for children. As of now, the global Herbalife home has nearly 100, to help the world more than one hundred and twenty thousand children every day. And Chinese mainland now also have three Herbalife family, are located in Chengdu, Beijing and Nanjing. Herbalife (China) charity also blossom everywhere, Herbalife sponsored "angel hear love" special charity aims to help the hearing disabled children restored hearing, since its establishment in 2009, has thousands of children of hearing rehabilitation training in Herbalife under funded, and there are more than 50 children get Herbalife full funding, completed the cochlear implant operation and to restore hearing, total endowments of more than 22000000 yuan. The Herbalife program, the project will also continue to contact all social forces, to help more deaf children hear the sound, hear love.
China market continues to slow and steady
The facts just as Li Yanliang said, in the achievements, Herbalife next will continue to steadilysolid progress. But slightly different is, for the Chinese market will continue to overweight.
"Who can not pay attention to the Chinese market?" "I always thought Chinese will soon become the world's largest food and health care products market." Herbalife Global CEOMichael O John says.
Indeed, many analysis studies showed, a large part of the future development of the health industry opportunities are Chinese. Data shows, in the developed countries, health industryoutput value accounted for the national GDP ratio reached 15%, and China currently accounts for only about 5%, in terms of market scale, at present the health industry USA for about $15, but only about $40000000000 Chinese. At the same time, the industry alsospeculated that, by the end of 2015, the health care industry total production valueproportion will reach 1 trillion yuan. According to the China Science and Technology Strategy Research Institute forecast, to 2020 China's only bio pharmaceutical industry will form a pillar industry about 8 trillion yuan, according to conservative estimates, to 2020, the health industry's potential will be amounted to 10 yuan.
Huge market potential has gradually appeared. Herbalife to enter the Chinese market has been more than 10 years. As early as in 1997, as the giant Herbalife global nutrition industry,investment Chinese plan has been launched one after another. A total investment of$17000000 from the Herbalife production plant put into operation, from 2000 to today,Chinese market the current global market has jumped into the Herbalife before 3. Especially in 2014, Herbalife China first quarter is a record growth of more than 90%.
This is not enough, "our business in China has just started, Michael O Johnson made it clear that investment in China will continue to. In 2010, Herbalife will be the first global raw material production base established in Changsha China, in August this year, Herbalife internationalcompany announced that have reached a cooperation intention with the national Nanjing high tech Industrial Park, Jiangning, will build the worldwide leading production base in Nanjing,and is expected to put into use at the end of 2015, nutrition and health care products will be a major supplier of Herbalife China market.
Signing ceremony at the scene of the letter of intent, Herbalife global chief operating officer Gu Lishi said: "at present the Herbalife (China) the development of sound, so we pay more attention to the construction of adequate infrastructure, to meet our current needs andexpectations of the future."
Gu Lishi thinks, "in China opportunities make us feel very exciting." He said, Chinese has many consumers, but with the rapid development of Chinese, Chinese middle class will continue to increase; at the same time, Chinese also is in the industrialization period, more and more Chinese to factory, from the countryside to work in the office, which means peopleactivity time is less and less. In addition, the Chinese people are also eating more food deep processing. These factors have led people to choose more healthy meal replacementproducts, Herbalife market demand will continue to grow. It is reported, Herbalife also plans tobuild a Chinese local factories, to meet growing customer demand.
For China market confidence, Herbalife, but don't be anxious for success. "We believe thatChinese market will get considerable development." Michael stressed, "we hope Chinesemarket can maintain their own development road, go steady, sustainable development road.Therefore, we have always emphasized in Chinese market is the concept of dailyconsumption, we need all the dealers and marketing staff are able to comply with the local laws and regulations, to better protect the healthy development of our market."
"I hope that our performance more slowly, more stable point, work in the future." Li Yanliang said, "lay a solid foundation, to the growth performance of slow it is difficult." *
(original title: Herbalife China President Li Yanliang: steady development work in the future)
Editor: small Shen
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