CNDSN12 month 31 days (three strains) to create Chinese hundred years national brand,do the safety of cosmetics!

Ecological beauty lay Fermented Chinese herbal skin care way, swear to create brilliant 18 years!

-- and the CCTV "witness" high-end enterprise growth chat show group interview with three strains of group chairman Wu Bingxin documentary

In 2014 December, Beijing CCTV video studio, CCTV large high-end chat show "witness theenterprise growth" column group made a special interview of three strains of group chairman Wu Bingxin, visiting around the "expansion of ecological beauty brand development processand future development direction of --"

First, establish the hundred years brand foundation.

In the outside world, three strains of group as China healthcare industry giants, shouldcontinue to have their own characteristics development in health care products, but in 1996the chairman Wu Bingxin announced the establishment of ecological beauty cosmetics group,and developed at home and abroad the most advanced 100% containing the "golden" and fermentation of Chinese herbal medicine combined with patented technology skin careproducts, to create a domestic patent cosmetic products precedent! The initiative, have caused the social widespread acclaim, by the vast number of consumers to the "ecological beauty" brand favorite, ecological beauty brand route this open epic chapter.

Good business, first of all have a good enterprise culture.

"From the society, contribute to society, serve the society, contribute to society's ecological beauty eternal business purposes," Chairman Wu Bingxin says. The chairman of the board of directors to join China Communist Party in 1964, for the country, society's love, comes from the heart from the spirit. He said the good development of an enterprise, cannot do withoutthe support of community and love, "the greater good, accumulates merits, become big industry" is the ecological beauty has always insisted on social responsibility, is the core of enterprise culture ecological beauty. "We are more than just say so, but also to do so. Up to now, ecological beauty group has accumulated to social welfare undertakings donated 230000000 yuan. Thanksgiving society, return to society has become the eternal theme of enterprise ecological beauty."

Take the market as the first goal, brand repositioning

Ecological beauty once more high-end positioning, the main sales channels to shopping mallscounters and traditional KA based. In 2014, the ecological beauty development for eighteenth years, the cosmetics market has change rapidly, in the full assessment of environment anddevelopment of the entire cosmetics channels China after, we adjust the channel strategyand brand positioning of the original. The future, ecological beauty will not simply trustshopping malls counters and traditional KA channel, will vigorously into the development ofshops and business of the two present development speed quickest cosmetics channels. At the same time, the ecological beauty group prepares to fully enter the professional line of beauty channel, "because of my desire has been to achieve double shops project, developed by the current channel is lack of a professional line of beauty channel. We will also address the consumer demand, based on the original product structure adjustment on thedevelopment of many new series, and products. In product development Continuous Integration Group Research Institute of power and patent technology R & D strength. In general, is to better quality products to consumers the most acceptable price to the market in the round."

In the interview, the chairman asked "honor and achievement of new leadership and management science" a book made, to oneself in the enterprise operation managementinsights are described. "The scientific and efficient management of enterprise, is the enterprise management of the head. Modern scientific management knowledge includes coordination and planning of people, wealth, production, management, service, reform and innovation, technology and many other aspects of business, and innovation is the core of management to the use of management theory and method, advanced to encourage innovation, constantly sum up the advanced experience to promote, so eventually the high content of knowledge asset increase, and through the knowledge management to ensure that the enterprise production and management efficiency, obtain continuously improve."

A strong backing, to create the brilliancy of ecological beauty.

Ecological beauty brand used to make known to every family, in the course of development inChina cosmetics industry innovation, the creation of a number of "first". Today, the ecological beauty completed the initial stage of excellent brand time precipitation, will be relying on the strength of three strains of group background of strong, continue to go forward. The chairman thought for three strains of group, cosmetics, is always adhere to the road andthree strains of diversified way. "Ecological beauty not only followed the development momentum of three strains of excellent, while also adding a resource integration platform for the three strains of group, so the three strains of group for the development of ecological beauty is also full of confidence."

Finally host expressed love and wishes of ecological beauty brand. For the entire chat showdraw satisfactory full stop. *

(original title: Wu Bingxin: a strong backing, to create the brilliancy of ecological beauty)

Editor: small Shen