【直报网12月29日讯】（王建新）2014年是如新集团成立30周年，如新在海外最大的投资项目——如新大中华创新总部园区也于今年盛大开幕，这被业界普遍认为是如新持续深耕大中华市场决心的体现。那么，如新为何如此坚定地在中国坚持可持续发展？如新如何看待企业社会责任，又是如何弘扬“善的力量”的？带着这些问题，中国消费者报社记者采访了如新集团北京代表处首席代表暨大中华区业务支持及法规副总裁李潮东先生。

CNDSN December 30th news [] (Wang Jianxin) in 2014 is the 30 anniversary of the founding of Nu Skin enterprises, such as the largest overseas investment projects -- such as China Innovation headquarters park also grand opening this year, this is the industry generally felt that the is like the embodiment of sustainable deep big China market determination. So, such as why so firmly in Chinese adhere to sustainable development? Such as how to treat the social responsibility of the enterprise, and how to carry forward the "force for good"? With these questions, China consumers newspaper reporter interviewed new group Beijing representative office vice president of Greater China region business support and regulations chief representative Mr. Li Chaodong.

如新一直在稳健规范发展

As has been robust specification development

中国消费者报：据我们了解，如新公司今年新增了直销区域和直销产品，直销业绩保持了稳增。我们想请您介绍一下，近年来尤其是2014年以来，如新公司在拓展市场、规范发展方面，采取了哪些措施，取得了哪些成绩？

China consumers reported: according to our understanding, such as the company added a regional sales and direct sales of products this year, direct performance to maintain a steady increase. We would like to ask you to introduce, in recent years, especially since 2014, the new company in expanding the market, standardize the development, what measures to take, obtained what result?

李潮东：今年是如新集团成立30周年，2014年4月，投资近5亿人民币的如新大中华创新总部园区在上海奉贤落成。这是如新集团发展史上最大的海外投资专案。如新创新总部园区整合了世界级的抗衰老科研中心、使命中心与大中华区服务中心，地块面积超过3.7万平方米，建筑面积3.4万平方米，约相当于6个足球场，其产能可支持未来销售业绩的成长。我们持续深耕大中华市场决心，由此可以体现。

Li Chaodong: this year is the 30 anniversary of the establishment of new group in 2014, April, investment of nearly 500000000 yuan of new China Innovation Park headquarters in Shanghai Fengxian completed. This is like the group development history the biggest foreign investment project. As new innovation headquarters park integrated service center anti-aging research center, Mission Center and the Greater China region of world level, land area of more than 37000 square meters, construction area of 34000 square meters, the equivalent of about 6 football fields, its capacity can support the future sales growth. We continue to deep the Greater China market determined, which can reflect the.

2014年，我们陆续拿到了浙江温州、江苏无锡和苏州以及上海五个区的直销区域许可批复。截至目前，如新的直销区域已覆盖了中国32个省、直辖市和自治区中的19个。分别是上海、北京、广东、浙江、贵州、四川、山东、湖南、宁夏、陕西、江苏、河南、河北、天津、安徽、甘肃、重庆、山西和云南。

In 2014, we have obtained the Zhejiang Wenzhou, Jiangsu Wuxi and Suzhou and Shanghai five area of the regional sales license approval. Up to now, such as new direct sales area has covered 19 China 32 provinces, municipalities and autonomous regions in. Are Shanghai, Beijing, Guangdong, Sichuan, Zhejiang, Guizhou, Shandong, Hunan, Ningxia, Shaanxi, Jiangsu, Henan, Hebei, Tianjin, Anhui, Gansu, Chongqing, Shanxi and Yunnan.

据统计，2020年中国老年人口将达到2.4亿，2025年将突破3亿。中国将成为全球最大需求的抗衰老产品市场。作为全球抗衰老领域领先企业，如新也将因此获得持续稳健的发展机遇。未来，我们会继续研发抗衰老产品，明年我们的研发生产线会提供新的护肤和营养保健产品，在满足消费者需求增长的同时，也会让我们在2015年创造新的增长，为投资者创造更多的利润。

According to statistics, in 2020 the China elderly population will reach 240000000, in 2025 will exceed 300000000. Chinese will become the world's largest demand anti-aging products. As the world's leading companies such as anti-aging field, will be sustained and stable development opportunities. The future, we will continue the development of anti-aging products, next year our R & D and production line will provide new skin care and nutrition and health care products, to meet the consumer demand growth at the same time, also can let us to create new growth in 2015, to create more profits for investors.

坚持弘扬善的力量

Insist on developing strength

中国消费者报：如新公司始终强调“善的力量”，这一理念也一直为人们所尊敬。请问这一经营理念是怎么样形成的？近年来尤其是2014年以来，如新公司在这方面取得了哪些成绩？

China consumer: the new company always emphasizes the "force for good", this concept has been for people to respect. This business philosophy is how to form? In recent years, especially since 2014, the new company has achieved what achievements in this aspect?

李潮东：虽然是来自美国的跨国企业，但如新倡导的善无大小之分，日行一善，却和中国传统文化中“勿以善小而不为，勿以恶小而为之”的理念不谋而合。在如新，每售出一瓶Epoch生活纯品系列产品，就捐出2元钱到“善的力量”基金会，支持企业去做善事。公司同时也鼓励员工人人参与，不断捐钱捐物，还要常做义工——如新“善的力量”就是要企业的每一个人心存善念，每天都要至少帮助一个人，能使如新的消费者、员工以及世界上所有的人生活得更好，生活得更久。为了实现这个目标，如新公司还创建了一个世界一流的科研团队，把自己打造成世界上领先的抗衰老企业，为消费者提供世界一流的营养保健品和护肤化妆品。

Li Chaodong: although it is from USA multinational enterprises, but as new advocate good without the cent of size, one, not small and not good for "but in traditional culture and Chinese agree without prior without previous consultation, not to small to do this evil" concept. In the new life, a bottle of Epoch pure product of series of each product sold, will donate 2 yuan of money to "force for good" in the foundation, support enterprises to do good. The company also encourage employees to everyone involved, continue to donate money and materials, but also often do volunteer work -- such as "force for good" is to the enterprises of every individual being kind, should at least help a person every day, can make such as consumers, employees and all the world's people live better, live longer. In order to achieve this goal, the new company has also created a world first-class research team, building itself into the world's leading anti-aging enterprises, providing world-class nutritional health products and cosmetics for consumers.

善的力量贯穿如新事业发展的始终。1998年，如新集团成立“善的力量基金会”。10多年来，该基金会已经支持了全球数以百计的慈善项目和多项研究计划，截至目前，该基金会在大中华区累计募集及捐赠款物超过8亿元人民币，志愿者服务时间超过6.7万个小时。2002年，如新集团发起“受饥儿滋养计划”，其使命是为全世界的受饥儿提供最迫切需要的营养。蜜儿餐在全球的捐赠数目已经超过约4亿份，在大中华区共捐出超过8,200万份蜜儿餐。2008年，在如新大中华区总裁范家辉倡导下，如新（中国）携手上海市慈善基金会设立“如新中华儿童心脏病基金”，在6年时间里该项目已成功救治超过3000名先心病患儿。2009年，如新（中国）和善的力量基金会出资400万元人民币，携手中国扶贫基金会共同合作设立了“如新5.12小额信贷基金”，专门向四川地震中的受灾农民发放，帮助他们重建家园，自力更生，受助进而助人。迄今为止，如新在中国共建立了17所如新希望小学，帮助了逾12,200名贫困儿童圆学习之梦。为了能够守护更多的中华孤儿，如新承诺在2010至2019年捐助1000万元人民币，为上海、西藏、宁夏的孤儿购买医疗保险，已有近7万人次的孤儿受益。

The power of good throughout new career development. In 1998, as the new group to set up a "force for good foundation". Over the past 10 years, the foundation has supported the global hundreds of charity project and a number of research projects, as of now, the fund in the Greater China region and the cumulative raise donations of more than 800000000 yuan, more than 67000 hours of volunteer Business Hours. In 2002, as new group initiated the "hungry nourish the children program", their mission is to the world by a hungry child provide most in need of nutrition. VitaMeal donation amount has exceeded that in the world of about 400000000 copies, in the Greater China region donated a total of more than 82000000 copies of vitameal. In 2008, as the new president of the Greater China region Fan Jiahui advocacy, such as (China) work together to Shanghai charity foundation set up "new fund" of the Chinese children's heart disease, in 6 years, the project has been successfully treated more than 3000 children with congenital heart disease. In 2009, Nu Skin (China) friendly force Foundation funded 4000000 yuan, hand in hand China poverty alleviation fund jointly set up the "new 5.12 microfinance funds", issued to the affected farmers specialized in Sichuan earthquake, to help them rebuild their homes, rely through one's own efforts, and help the recipient. So far, such as in the China has established 17 new hope primary school, helped more than 12200 poor children round the dream of learning. In order to protect more Chinese orphans, such as promised in 2019 2010 to donate 10000000 yuan to purchase medical insurance, as Shanghai, Tibet, Ningxia orphans, nearly 70000 people benefit from the orphan.

Corporate social responsibility has a long way to go

中国消费者报：您如何解读企业社会责任？您认为我国直销行业最大的亮点是什么？

Chinese consumer: how do you interpret corporate social responsibility? What do you think is the biggest bright spot in China's direct selling industry?

李潮东：随着直销市场的不断开放，直销企业也在不断地壮大，越来越多的直销企业跃然社会大舞台，跨界多个行业，并出席各种各样的经济活动,逐渐成为中国市场中一支不可忽略的经济力量。就我个人而言，我觉得直销企业最大的亮点是绝大多数直销企业都在努力把自己建设成一个真正具有社会责任感的企业。企业社会责任不是一个单纯的慈善概念，更不是一个空泛的概念。它包含了企业的法律层面的、经济层面的和道德层面的全方位的、极其丰富的内涵。在我看来，企业社会责任对于一个企业，就好比脊椎对于一个人，它支撑起一个人的整个的骨骼系统。而企业的社会责任，则支撑起整个企业的形象和社会价值。一个社会责任缺失的企业，就如同人没有了脊椎一样，是无法在社会上立足的。直销企业积极履行社会责任，为中国消费者提供优质多方位的服务，这样，直销企业才能真正成为中国经济的一个有机组成部分，成为推动中国经济发展的正能量。▲

Li Chaodong: with the continuous opening of direct marketing, direct selling enterprises also strengthen constantly, vividly social stage of direct selling enterprises more and more, the cross-border multiple industries, and attend all kinds of economic activities, has gradually become a non negligible economic power Chinese market. Personally, I think the direct selling companies the biggest bright spot is the most direct selling enterprises are trying to build into a truly has the sense of social responsibility of enterprises. Corporate social responsibility is not a simple concept of charity, more than a vague concept. It includes the legal level of the organization, economic level and moral all-round, extremely rich connotation. In my opinion, for a corporate social responsibility of the enterprise, like the spine for a person, it supports a person's whole skeletal system. While the corporate social responsibility, is to support the entire enterprise image and social value. A lack of social responsibility of the enterprise, like no spine like, is not in the society based on the. Direct selling enterprises to actively fulfill their social responsibilities, to provide high quality range of services, such as Chinese consumers, direct selling enterprises can truly become an integral part of China's economy, become the positive energy, promoting the economic development of china. *

（原标题：如新：凝聚善的力量稳健规范发展）

(original title: such as: cohesion force for good robust specification development)

责任编辑：梦涵

Editor: Dream culvert