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[Direct Report Network Beijing March 12th] (Longliqi) On March 10th, the Longliqi 2018 Awards Ceremony and the 2019 Spring/Summer Product Promotion Conference with the theme of "Goodbye Xia Hao·Hello Life" were held. Xu Zhiwei, Chairman of Longliqi Group, all sales elites of the Daily Chemical Division and nearly 1,000 dealer partners from all over the country attended the event.

 

As a research, development and production and sales base for daily-scale products with leading scale and technical strength in China, Longliqi has invested more in research and development, supply chain, enterprise management, marketing, brand promotion and international talent introduction. "Intelligent new factory" has become a new business card for Longliqi. At present, Longliqi relies on its own strong supply chain and research and development capabilities to strongly deploy the industrial Internet landscape, with a view to realizing digital intelligent factories and building benchmarks for the industrial Internet daily chemical industry.

Xu Dong’s speech

 

Xu Dong said that 2019 is the year of innovation and change of Longliqi. Opportunities and challenges coexist. Standing on the cusp of the times, Longliqi will focus on building an industrial Internet platform to focus on the vitality of enterprise development, while focusing on “innovation and innovation”. The construction policy of “Building a platform, empowering customers, strengthening the industry, and capital breakthrough” is to develop the engine with “developing the platform, cooperating with the boss, and dividing the wealth”.

Li Dongfeng, President of Longliqi Daily Chemicals Division, delivered a speech

 

In 2018, Longliqi continued to grow against the downward trend of the global economic downturn, the weak domestic economic growth, and the strong impact of retailers on traditional business. Li Dongfeng, president of Longliqi Daily Chemicals Division, said that in 2019, Longliqi Daily Chemicals will aggregate brands, focus channels, integrate resources, manage innovation, and stand on new routes. The responsibility is even more arduous.

 

Longliqi officially announced the men's team SWIN into a flower dew spokesperson

 

In 2019, Longliqi will launch four new collections of classics, medicines, essential oils and fragrant dews, and join hands with the popular male group SWIN to present new commercials. At the meeting, Longliqi officially announced that SWIN became the spokesperson for Longliqi Hualu. It is understood that the new commercial film created by Longliqi has the theme of “Goodbye Xia Wei” and expresses the concept of “Longliqi Hualu Defends every summer, only to find a better one”. Xu Dong said that this will be a bold innovation of Longliqi, and it is expected to better connect young consumers and let domestic products enter a younger market.

Longliqi new product dew

 

At present, Longliqi has five major factories, and has nine research and development institutions in the United States, France, and Japan. At the same time, with its strong supply chain system and leading R&D level, Longliqi has attracted many international first-line brands to carry out OEM/ODM cooperation. In June 2018, Longliqi and Adidas under the Coty Group rejoined and signed a strategic cooperation in 2019. At the promotion meeting, Kelly, Vice President of Sales, Greater China, Coty's Beauty and Beauty Division, introduced the marketing plan for the Adidas brand in 2019. It is reported that the two sides will continue to strengthen alliances, broaden the personal care products market, and achieve diversified development goals in a wider range of fields and channels through complementary resources.

 

Kelly, Vice President, Sales, Greater China, Coty's Beauty & Beauty Division

 

In the 33 years since the development of Longliqi, we have continuously integrated resources, guided by brand and products, controlled the inherent quality of products, created the external image of the brand, and created the champion product of “differentiation” with the spirit of craftsman. In the future, Longliqi will create a brand with competitive competitiveness and explosive products. With the strategic guidelines of “brand promotion” and “explosion breakthrough”, it will rapidly expand its market share and take the road of greater development space.