[CNDSN5] (Sept. 5 news today morning) three floor, the distribution function of the classroom, classroomtraining, advanced science and technology experience, R&J Home Furnishing Coffee functions such as the office experience area; visitors can see the green plant growth process of the glass curtain wall, which isused for the production of protein powder drinks......

Construction area of over 3900 square meters of Shenzhen "Amway Amway Museum", attracting a large number of visiting experience every day.

It is understood, a part of the modernization of the Amway store experience is the new "experience strategy".In the next three or four years, warehouse stores Amway across the country will upgrade the "O2O line store experience", Hangzhou will also build a.

The overall layout of the line, and improve the customer experience ""

Shenzhen Amway Museum, is not the ordinary sense of the store. In the museum, visitors can enjoy free fitness testing services, to create their own exquisite makeup, experience Food production process, enjoygood water and good air, one-stop experience Amway products, brand and corporate culture.

According to reports, these facilities are designed to support Amway marketing personnel held in this rich and colorful community activities.

In addition to the experience, the museum also showing a "net" element. Intelligent shopping is a separatespace in the museum, every product on the shelf has a two-dimensional code of their own, after scanningcan be achieved online purchase. Amway museum to do is to allow consumers to experience Amwayproducts and services in the most intuitive offline environment, also let the salesman to learn and use of mobile Internet technology, to introduce customers and sell their products.

It is understood, the future will Amway to experience the museum as the center, driving the real terminalexperience to upgrade, shop renovation nationwide upgrade. The next generation of Amway shops, from the current retail warehousing center upgrade for the brand center, cultural center and communication center.

The innovation of human resource management, support the strategic upgrade

The transformation and upgrading of enterprises, cannot do without upgrading the transformation of people"". The owner of the "best employer" title of the Amway, is very pay attention to employee creativity.

"Innovation driven growth." Amway China HR vice president Zhang Yuzhu told reporters, with the Chinaeconomy into a "new normal", Amway not only in marketing, production and other aspects to achieve innovation, human resources management also need to advance in the transformation.

According to reports, before 2000, the Amway Corp of the enterprise training is still the teacher lectures,students fewer employees the opportunity to speak; but now, training has become a "interactive way".

In April 24th, reporters in Shenzhen CITIC Plaza Amway headquarters held "2015 Amway management training camp life force", on-site experience a innovative training -- Amway Hangzhou branch Shi Linyu 92015 new employees, with elaborate their own PPT, to the stage of the "top", Zhang Yuzhu Amway on theone one, and answer questions.

"The interaction of many channels, including online learning, experience, problems at work, see some good books, etc., can be shared on the network platform, employees can also use fragments of time, mobile learning. In this way, even if you are '60', '70' employees, and also can '80', '90' colleagues happilycommunicate." Zhang Yuzhu said.

Great play of management innovation and employee innovation, let Amway get fruitful returns. A few years ago, Amway often want to buy some white pieces filling, put in the box, to ensure that the products in the post is not broken. The filling material is not environmental protection, but also requires a certain cost. An employee Amway Department of transportation proposed, why not use the packaging of raw materials purchasing? Smash it, used as a filler, not only environmentally friendly, but also save the cost.

Soon, this suggestion has been accepted and is still in use today. Now, in order to obtain more similar good advice, Amway has built a special innovation platform. "Innovation platform is mainly divided into two parts,including employee ideas for products and processes, and suggestions and strategy related. Every quarter,we will make a summary of problems, staff suggestions and ideas, to judge the feasibility of high, if good, willpick out." Zhang Yuzhu said, the role that HR plays in, is a preliminary screening, then give each departmentinvestigation.

According to reports, since 2008, the Amway Corp had 4624, equivalent to more than half of the employees,a total of more than 28000 submitted ideas. Among them, nearly 1000 ideas are adopted, creative hatchingrate as high as 75%.

"2011-2013, the candidate and the only team to participate in 'annual innovation selection' drive business value is as high as 290000000 yuan. The Amway staff common innovation in the global employee opinionsurvey in the global high performance innovation scores higher than 10 percentage points." Zhang Yuzhu said, "in the back, success is that Amway, talents play an important role. Employees are the most preciouswealth, so we hope to be able to let the management trainee are profound understanding of their own is a kind of company, and can be quickly integrated into the company culture."

Enterprises in the thinking, how to win in the future 10 years

Open the "experience" mode, and injects new vitality for the direct model of Amway.

"The industry is not a sunset industry. I believe that the next five years, the direct selling industry companywill turn one or two times, however, the future may be more intense competition in the direct selling industry."Amway Greater China President Yan Zhirong said, "we are going to plan for the next 10 years we want to achieve, and how do we do can be reached."

The reporter learned from the business administration, direct selling enterprises in our country at presenthas reached 54, and will be publicized and 10 companies.

The relevant person in charge of the State Administration for Industry and Commerce direct selling enterprises, 2014 total sales reached 140000000000 yuan, the direct selling products for 3500, the number of foreign-funded enterprises reached more than 2000 kinds of products. With the gradual opening of the direct selling industry, investment in corporate social responsibility is gradually increasing, enterprises paythe social recognition. 3

(original title: Amway open "experience" mode of overall layout online and offline)

Editor: Wan Wan