【直报网4月3日讯】（隆力奇 高燕）2015年4月1～2日，备受瞩目的第23届中国消费市场发展年会暨商品销售结果统计新闻发布会在美丽的海滨城市厦门召开。“隆力奇”护手霜蝉联“2014年度全国市场同类商品销量第一位”，并荣获“2014年度全国市场同类商品市场占有率第一”两项大奖。隆力奇副总裁、传统事业部总经理陶春荣参加此次发布会。

[report] network April 3rd news (Long Liqi Gao Yan) in 2015 April 1 ~ 2 days, the twenty-third session of the China consumer market high-profile development cum sales results press conference held in the beautiful coastal city of Xiamen. Longliqi cream won the "first" 2014 national market sales of similar products, and won the 2014 annual national market similar products market share of the first "two awards. Vice president and general manager of its traditional department Tao Chunrong attend the conference.

近年来，隆力奇护手霜可谓家喻户晓，成为消费者的首选品牌。“品质”、“信赖”、“经典”、“性价比”、“客户满意度”，成为广大消费者对隆力奇护手霜的集体印象。2014年，隆力奇以王者归来，品类突破为经营战略，隆力奇经典产品护手霜取得相当喜人的成绩，销售额增长64.80%，其中果酸系列手霜的增长幅度更是高达254.8%。据中国市场商品销售统计结果新闻发布会权威数据统计，隆力奇护手霜荣获2014年度全国市场同类商品销量第一位，这已是隆力奇护手霜连续十年全国销量第一。

In recent years, Longliqi cream is known, has become the brand of choice for consumers. The "quality", "trust", "classic", "price", "customer satisfaction", as the majority of consumers Longliqi cream collective impression. In 2014, long nilfisk advance to the return of the king, category breakthrough for business strategy, its classic hand cream made gratifying achievements, sales growth of 64.80%, the growth rate of acid series of hand cream is as high as 254.8%. According to the statistical results of the Chinese market merchandise sales statistics news conference authoritative data, Longliqi cream won the first 2014 national market sales of similar products, this is the hand cream for ten consecutive years, the first national sales.

随着市场经济的飞速发展，社会产品呈现极大丰富的态势，消费者需求分化分实用型和精致型，并且逐渐向享受型和发展型的消费模式转变。隆力奇通过不断的产品创新，积极拓展销售渠道，持续增加品牌投入，不断扩大隆力奇护手霜的市场占有率，荣获“2014年度全国市场同类商品市场占有率第一”大奖。

With the rapid development of market economy, the society has greatly enriched the product differentiation trend, consumer demand for practical and compact, and gradually change to the enjoyment and development consumption patterns. Lung nilfisk advance through continuous product innovation, and actively expand sales channels, increase brand investment, expanding the market share of the hand cream, won the "2014 annual national market similar products market share of the first" award.

在品类突破上，隆力奇护手霜形成了4大系列12个单品，其中经典产品蛇油护手霜完成了“防皴、防裂、防冻”三效合一的升级；果酸护手霜系列在去角质、嫩滑、防衰老、亮肤、锁水等方面有突出功效；高端“手悦”系列富含的大米酵素提取物，可深度呵护滋养，时尚精致的包装和绿色安全的产品成分都是吸引顾客的亮点；香氛护手霜采用有机植物提取技术，优雅迷人的植物味道从纤纤玉指中流淌，令人心情愉悦每一天。

In the category of a breakthrough, Longliqi cream has formed 4 series 12 products, including classic snake oil hand cream to complete the "anti chapped, anti crack, anti freezing" three in one of the upgraded; acid cream series have outstanding effect in the scrub, tender, anti-aging, skin lightening, lock water and other aspects; rice enzyme extract high-end "Yue" series of rich, deep caring and nourishing ingredients, fashion exquisite packaging and green safe is to attract customers highlights; fragrance hand cream with organic plant extract technology, elegant and charming flavor from fiber plant fiber fingers flowing, pleasant each one day.

在渠道推广方面，隆力奇护手霜采取全渠道推广策略，加大对国际国内终端渠道KA卖场的投入，切入地方连锁超市，流通渠道加大了批发市场档口陈列、BC类网点开发进程，为其单个网点的销量提升，增加品项SKU数和开展体系促销活动、人员系统培训也大幅增加。在天猫隆力奇官方旗舰店，护手霜也一直是人气单品，消费者好评如潮。▲

In the channel promotion, Longliqi cream take full channel marketing strategy, increase the international and domestic terminal channel KA store investment, cut into the local supermarket chain, distribution channels to increase the wholesale market stalls display, BC class network development process, improve the individual network sales, increase the number of items and promotional activities in SKU system the system, personnel training has increased significantly. In lynx Longliqi official flagship store, hand cream has also been a popular single product, consumers rave reviews. "

责任编辑：婉婉

Editor: Wan Wan