2015-04-07 14:39

 

The fight against pyramid schemes in Hunan Awareness Month activities kicked off

 

Figure: Director of the Bureau of Hunan province Li Jindong (middle), deputy director Lu Xianhua (right), the Corps long haired Ellen (left) to deploy the work pass play.

[news] April 7th direct reporting network (Chinese consumers are more than that to strengthen the fight against pyramid schemes) are effective measures to prevent the marketing publicity. In March 26, Hunan Province, the fight against pyramid schemes in awareness month campaign officially started. It is understood that during the event, the relevant departments in Hunan province will be the integration of various media promotion campaign against pyramid schemes create spring atmosphere, do a voice, TV station, newspaper articles, network picture pictures, to create integrated propaganda chain with multiple reporting platform, multi-level, multi angle to conduct propaganda of knowledge against pyramid schemes the popularity of education activities, improve the social public to the marketing activities of the discrimination ability and awareness, and strive to create the atmosphere of public opinion against and resist against pyramid schemes.

Why should carry out a month long crackdown on pyramid selling spring Awareness Month activities? Secretary of Hunan Province, Hunan Province Administration of industry and commerce to combat pyramid joint conference convener Li Jindong said in an interview with reporters, the fight against pyramid schemes work mainly in two aspects, one is to crack down, on the other hand is active prevention. But prevention is mainly through publicity and education, and guide people away from the pyramid. There are so many people cheated to do marketing society at present, there are a variety of reasons: to night, like a pie in the sky, want something for nothing, that this so-called myth, this is some social mentality impetuous performance; another is the packaging pyramid scheme ingenious confused and deceived, they don't say he is a pyramid scheme. But the operation of capital, private equity, chain operation and so on, the name of a variety of high sounding name, let the people not distinguish. In these cases, and also reflects the relevant departments to remind the masses is not much, the warning is not enough, not fully the marketing techniques, characteristics and harm to the public clearly. If you do not pay attention to publicity, or propaganda is not enough, a lot of people (603883, stock it) for harm, MLM MLM trick MLM, MLM, speak sugared words changing "vest" is not clear, easy to fall into the trap mlm. 2015 is "the prohibition of marketing regulations", "direct management Ordinance" promulgated 10 anniversary as an opportunity, Hunan Province, focused, concentrate on a month to carry out the fight against pyramid schemes in Awareness Month activities, in order to enhance the broad masses of the legal concept and awareness.

It is understood that the Hunan in the fight against pyramid schemes in Awareness Month activities targeted very strong, mainly is aims at the key areas and key links, focus groups to focus on prevention and control, so that the fight against pyramid schemes and propaganda work into the community, into the countryside, into the campus, into the factory, into the market, increase publicity and education coverage and penetration. One is the prevention of warning publicity, according to a case issued a warning to alert MLM phenomenon, with brief words, to the core of things out, to tell people the deceptive marketing essence. The two is to reveal, in a case of disclosure, a pyramid model revealed on MLM trick revealed, through in-depth analysis of marketing, let those trapped people suddenly stop. Three is to take the case, especially with the local cracked MLM cases, by the public security departments for Industry and Commerce comrades can also be involved in the human experience, the effect will be better. Four is a kind of interactive activities, such as law enforcement authorities and answering questions, on the Internet, radio, TV and audience interaction, so that more targeted and effective.

According to Hunan Province, the fight against pyramid schemes work of the joint meeting office of the deputy director of the Bureau of Hunan Province, Economic Inspection Corps long Ellen introduced to combat pyramid schemes in the spring of publicity activities will be integrated at all levels of industry and commerce, public security, procuratorate, court, judicial, publicity, business, education, human resources and social security, civil affairs and other related departments of resources, the formation of publicity work force. Fast break, the public security organs procuratorial organs, the court sentenced the Department quickly fast action and should be publicly reported cases of pyramid selling, news agencies reported timely follow-up publicity; public security departments jointly with other relevant departments announced a typical case, issued a warning prompt; education department for students to carry out publicity and education activities; the civil affairs and other relevant departments to strengthen communication, for the veterans to strengthen publicity and education; human resources and social security and other relevant departments to strengthen management of rural migrant workers, people propaganda; communication management and network operators should be regularly sent to prevent and combat MLM criminal public message; grass-roots public security police, industry and commerce, residence (Village) authority will combine to create no MLM community (Village) activities, give full play to the role of grassroots organizations, to strengthen the neighborhood (Village) people and migrant population of publicity and education efforts, and actively create a boycott of the pyramid, the fight against pyramid schemes of the social atmosphere of public opinion. "

(original title: the fight against pyramid schemes in Hunan Awareness Month activities kicked off)

Editor: small Shen