CNDSN3 month 30 days [] (Beijing) in March 24th, the American company Amway President De Divis arrived in Shenzhen, in the China second offline experience hall opened. Be in "Internet +" hot words Chinagovernment business when, as president of the World Federation of direct selling associations de Divis share the strategic transformation of Amway.

Entity connected online shopping experience

This year is the twentieth year Amway into China. Now, with the rapid development of electronic commerce,said de Divis, Amway has been to adapt to changes in China market new and active adjustment.

Amway experience museum is one of the respondents de Devos and his team surrender. In Shenzhen the museum experience before opening, in October 24th last year, Amway opened the first in Shanghai to experience the museum, officially launched the experience strategy.

Construction area of over 3900 square metres of "Amway Amway experience Museum" is the focus andhighlight building building in Shenzhen. This store has far not the ordinary sense of the shop, three floor ofthe distribution function of the classroom, classroom training, Nutrilite Home Furnishing technologyexperience area, R&J Coffee functions such as the office of experience zone. Visitors can see the green plants growth process for preparing protein powder drink after cultivation of the transparent glass curtain wall. According to the introduction, these facilities are in support of Amway marketing personnel held in thisrich and colorful community activities design.

"The next three or four years, Amway around the shop will transition to the direction of" experience storeAmway, vice president of the Greater China market more than put lady said, Amway provider as a way of life,hope to be in Chinese consumption upgrade process, through experience shop provides personalized,integrated solutions for customers.

In addition to the experience, this experience Museum and nowhere not showing a "net" of elements.

Smart shopping is the experience of a single monarch gives the space museum, each shelf products havetheir own scan two-dimensional code, then can realize online purchase. "The entity store experience with online e-commerce platform are connected with each other, both of which are important channels for" we provide service for the customer, de Devos said.

The latest data show, as of 2014 November, Amway (Chinese) network purchase ratio up to 20.53%. The direct selling industry how to seek new opportunities in e-commerce trend, become Amway team thinking problem.

"Amway will actively embrace technology brings change, we believe that high tech will make our industrybetter," de Devos on the electronic commerce said. It is reported, Amway (Chinese) from October last yearto start WeChat shopping, it began quietly layout in their big game on mobile social networking.

Internet assisted another 10 years to double business

"The company's chairman Steve Winalo and I recognized a point of view, is our past success" to the greatest risk factor for our future development, de Devos said at the same time, I hope the next 10 years to strive for further improvement, therefore Amway also developed "Amway Next strategy".

"In the past 10 years, Amway China performance is remarkable, we hope that the future is more of the sameeye-catching branch emerged. In this framework, hope in the next 10 years, can let our business doubled again."

This is the seventh time de Divis came to Beijing to attend the Chinese Development Forum, he noticed thatthe proposed prime minister at the Forum on "Internet +" strategy. "Internet + for me is to the high-tech morewidely used," Devos said, the Internet can let Amway Corp connected to worldwide company to achieveseamless operation, while the large data to the customer, the dynamics of the market more scientific analysis, to make the right decision, believe that the wide application of technology will allow the direct selling industry achieved better development.

De Divis and ma have the lunch experience with the Beijing News reporter share. Ma Yun from the pastknowledge, creative, willing to share, these have made a profound impression on him. "Embrace the Internetis the trend of the future, nobody can stop. We believe that the electronic commerce into the direct element,can make us direct selling business more successful, it is not only for the Amway Corp, but also represents the whole of the direct selling industry perspective." De Divis said. *

(original title: Devos: Amway experience store net aiming at the next ten years business doubled)

Editor: small Shen