CNDSN3 month 24 days [] (Oriental Morning Post) with the people's living standards rising, some of the potential of "urban disease" has "invasion" of people busy city. Movement becomes out of this diseasemedicine, a lot of people have such experience, once started, will "addictive". Today, Shanghai has entered the spring sunshine with the afternoon about 20 DEG C temperature, to the movement to create the perfectenvironment, also let join the sports enthusiasm to new heights.

In March 22nd, a total of more than 600 from Herbalife service providers, "health 5K run" lovers in ShanghaiLuwan stadium participation by Herbalife (China) health care products Co. Ltd and the "Oriental Morning Post", jointly sponsored by China's surging news, personalized running running platform to elopeprofessional support ", herbalife!" Shanghai 5K games, is for the purpose of health concept for sports andsweat interpretation of "nutrition + exercise = health".

Memories of being a student again.

Neat square entrance, throw a solid ball, 100 meter run, long jump, high jump and other projects, Is it right?Let you suddenly recalled to participate in the student movement era?

According to the observation post press conference in motion, and in more than 600 contestants, except for some sports enthusiasts, there are a lot of younger children and daily exercise less white-collar. They allcame to the scene early, in the professional fitness coach, carefully prepared activities. When it comes to their entries, each player to try. Although some action is not standard, but the movement of the happy no doubt reflected in their full of sweat on the face.

Herbalife (Shanghai) sales and Operation Senior Manager Zhu Chen was pleased with the activities of the creative. "In fact, many people have left the campus life for a long time, especially in big cities such as Shanghai, the pressure of daily life we are particularly large, rarely have so easily. A 'grassroots' breath hold such in the professional in the stadium of the games, when to hold the event message in our flag club after the announcement, get feedback is very good."

Morning paper reporter interviewed a random number of contestants, they all have feeling very much,especially in the form of activity. "Feeling a little back when reading, every team is like a class, there is a'cohesion'. We are all Nutrition Club customers, usually online have close exchanges, now represents ateam racing together, team also take is that we usually prefer the product shake, the sunny afternoonpassed pleasantly, full."

Interesting competitive promotion health concept

Long term since, Herbalife fitness activities is the benchmark in the industry, in particular, reflect the diversity of the content. "The well-known 10K events compared with the similar brand held, we had decided to do'games, this form of' out of pure running boring. In addition to competitive projects, such as 100 meters this;we have also added some shaking a long rope, kangaroo jump and other interesting items, really form a'small Carnival' atmosphere, full transfer happy sport concept to everyone, we believe the Games is the trend of the future, at the same time in the promotion is very cost-effective." Herbalife (Shanghai) sales and Operation Senior Manager Zhu Chen introduces.

The morning paper reporter discovery, in the process of the games, many players will take the mobile phonecamera, record and share this section or unique or interesting sport experience. Then some "circle of friends", some micro-blog. Aiming at this point, Zhu Chen that "spread through social networks", events can achieve twice the result with half the effort. "By the media, no matter whether he is actively involved insports, in the future will spread a 'nutritional supplement only healthy part in its circle, and the good life habit, persevere in exercising, positive life style to keep a healthy body'. At the same time, social network isthey can be recognized and commended platform. We are interested in the activities in the design of a number of related links."

As the activities of the guests, some from the media representatives also participate in the games. "Games like this is pretty good. Media person's occupation is more special, often need high intensity work. This requires us to have a stronger body in preparation for possible period of want or need, and good health is needs to insist on." To participate in the activities of the team, there are also many runners wearing "Oriental Morning Post" under the running of new media products "private run" t-shirt.

Host fitness activities into a brand name card

In fact, Herbalife has long been involved in national fitness activities. Since 2013, advocates the motion mode step by step, and gradually increased from 500 meters, starting, the final challenge, 5 kilometers of running "5K health public run" throughout the country have attracted tens of thousands of people involved.In June last year, "5K Games" was also held in Shanghai Zhongshan Park. According to the Herbalife(Shanghai) sales and Operation Senior Manager Zhu Chen revealed, this year will also respectively in Juneand September, hold similar activities within a large stadium in Shanghai.

"Herbalife 5K Games" will be the beginning of a series of activities. "In the future, we will pay more attention to brands' promotion of primary 'activities, especially in health of the people's livelihood issues, is also an enterprise reflect the sense of social responsibility way." Zhu Chen said, "the latter will do some activities for the community and unit, to allow more people to participate. In addition, in every Herbalife Nutrition Club, willpromote some aerobics and some simple and effective fitness activities."

Now, Chinese demand for fitness is more and more big, the related industries will be in the next few years show a sustained and stable growth trend. Concomitantly, more related industry sponsors, enterpriseswilling to devote themselves to such a "health promotion" in marketing. With this kind of "health promotion" in-depth, fitness culture gradually win support among the people. Sports fans know that exercise is the best therapy for the treatment of "urban diseases". In Shanghai, the similar fitness increasing activities, as a long-term commitment to sports marketing international famous brand nutrition and health, Herbalife duty tobecome a molecular promote this stock "positive energy".

Herbalife International Inc. (NYSE: HLF) is a professional marketing weight management products, the personal nutritional health products of multinational companies, the product provides a healthy life style for human beings. At present, Herbalife established sales centers in 91 countries and regions around the world,with more than 3000000 independent service provider team. Sports marketing has been a hot Herbalifecompany pays attention to, the more than 100 events, fitness activities and sponsored athletes in the world.In 2013, C Luo become a brand new global spokesperson. *

(original title: "run, herbalife!" Shanghai run by motion interpretation of concept of Health)

Editor: Blue