CNDSN3 month 18 days (LONG RICH) in March 16, 2015, "hand in hand with LONG RICH force and win-win" as the theme of the 2014 LONG RICH awards ceremony and spring / summer 2015 product promotion will be held in the Nanjing Jinling Hotel. Its chairman Xu Zhiwei, general manager of Department of career of Tao Chunrong and the tradition of more than 800 Longliqi dealers to participate in this conference.

It is reported that in 2014, long nilfisk advance traditional channel sales year-on-year growth of 20.3% in 2013 2015, long nilfisk advance sales year-on-year growth target of 26%. At present, the global market consumption growth is lack of power, economic growth downward pressure, electric shock is becoming more and more serious, flat channels in the new normal, new challenges, new opportunities trend, LONG RICH advance through production, talent team, product category, product quality and other aspects of a comprehensive upgrade, and successfully opened a breakthrough sales the bottleneck, and strive for greater space for development of the road to success.

In 2014, are the challenges and opportunities of the year, is its stride year reform and development. LONG RICH advance to the return of the king, category breakthrough business strategies, opened on the development history of a glorious page in 2014, achieve sales in 2013 year-on-year growth of 20.03%. "Three gold single product strategy" has been very gratifying achievements in the market, toilet water, hand cream, ointment snake's sales growth of 53.54%, 64.80% and 24.95% respectively, which reached a rate, acid series of hand cream growth rate is up to 254.8%.

In 2014, long nilfisk advance in national blossom everywhere. The cumulative distribution will be held 316 games, stalls display 2000 distribution customers, 920, held 120 sessions held terminal battle, 120 field training activities, training a number 3500 people, to carry out promotional experience 385 field. According to its brand relevant person in charge, acid cream so substantially growth, not only because LONG RICH increased terminal channel of each KA stores, local chain of the breakthrough, the circulation channels increased wholesale market stalls display, BC class of outlets in the development process, but also because of its single network sales promotion, which include increasing the item SKU the number of promotional activities, and the system of personnel training system of the substantial increase in.

In 2015, long nilfisk advance will continue to focus on gold single product, at the same time, market segmentation and product integration, will further enhance the technological content and value-added products. Hand cream series to leading brand strategy, brand and maintain industry sales of the first, the whole channel coverage, focus on the promotion of acid series; toilet water series of differentiation strategy, maintain the industry brand and sales of second, the whole channel coverage, focus on the promotion of bezoar series; snake ointment series with leading brand strategy, maintain the industry the first brand, all channels covered; bath series with price advantage strategy, to maintain steady growth, gaining market share; shampoo series with price advantage strategy, quality optimization, reverse the downward trend, gaining market share; fruit densely series to model replication muscle, experiential marketing strategy, to create the first brand of dark fruit skin.

It is reported, in 2014 September listed the "Jane fruit skin" new skin care brand - fruit muscle density, create a energy-born cell energy extraction technology, the essence of a new skin energy essence - primary tender colour factor (auxin), and created a new fruit natural skin care philosophy. This product onto the market, won the praise and trust of dealers and consumers. Fruit muscle density in 2014 has been in Shandong, Shanxi to build a model market pilot sales. In Shandong, through a large "Shandong who the most tender" goddess of dark fruit selection roadshow activities, model shop building, "Don ho ceremony delivery" and a series of activities to obtain good results; in Shanxi to build the market model, into Shanxi's largest good system, carry out the assembly of the centuries, good war experience marketing, "tens of millions of Ho ceremony delivery" and other pin means boosting its cut in Shanxi each big system and completed investment. At the beginning of 2015, fruit muscle densely settled in Yixing market, is listed in Yixing Kyrgyzstan buy Sheng shopping center, yi Ke Long Yi Bei Dian, Yixing, Yixing and Qi Ting ex gratia to bridge the Hualian Supermarket ushered in the unpopular sales! In May this year, fruit muscle density will also contain independent participated in the twentieth China Beauty Expo (Shanghai CBE) open the national market, the overall investment. 

(original title: LONG RICH spring / summer 2015 product promotion will be held in Nanjing)

Editor: small Shen