【直报网5月11日讯】（水母网）一段时间以来一些不法分子打着“直销”、“电商”的旗号暗地里搞传销。为进一步规范市场，近日烟台市芝罘区市场监管局召开了全区直销企业座谈会，对直销企业经营提出了明确要求。

CNDSN May 11th (jellyfish) for a period of time some criminals under the banner of "direct sales", "business" under the banner of secretly engage in mlm. In order to further standardize the market, recently, Yantai District of Zhifu City Market Supervision Bureau held the direct selling business forum, put forward specific demands on direct selling business.

部分直销网点不规范

Some direct sales outlets are not standardized

烟台市市工商局提供的一份2014年的统计数据显示，2012年，经商务部批准的直销企业，全市共有31家，到2014年的时候就增加到43家了。服务网点共有153个，直销员15000余人。全市的直销经营情况相对规范，直销市场平稳有序，总体是向好向上的。

A 2014 statistics of Yantai City Industrial and commercial bureau, 2012, approved by the Ministry of Commerce of the direct selling enterprises, the city's total of 31, to 2014 when it increased to 43. A total of 153 service outlets, direct sales of more than 15000 people. The relative standard of direct selling, direct selling market overall smooth and orderly, is good to the.

但这并不意味着直销市场就一点问题也不存在了。市工商局12315指挥中心工作人员介绍，从2014年至今，12315热线共接到消费者关于传销、直销的咨询投诉合计119件。这其中，涉及直销的比例不算低。

But this does not mean that the market is a direct problem does not exist. City Industrial and commercial bureau 12315 command center staff, from 2014 to date, the hotline received 12315 consumer complaints consultation on MLM, direct sales total 119. This one, involving the direct proportion is low.

当前全市直销企业存在哪些问题？市工商局公平交易局的工作人员介绍，首先是招募违规，部分服务网点和授权店铺擅自进行招募；一些企业招募时资格审查不严，个别出现招募公务员和医护人员等加入直销的现象。

What are the problems of the current direct selling enterprises? Even bargain Bureau of City Industrial and commercial bureau staff, first is recruiting violations, part of the service outlets and authorized stores without recruitment; some enterprises recruitment qualification lax, individual recruitment and staff to direct the phenomenon.

服务网点不规范，不少直销企业没有纯粹意义上的服务网点，直销企业通过与经销商签订协议，由经销商的传统门店代替企业直销服务网点并代替企业管理直销服务网点甚至管理直销员；部分经营服务网点未亮证照经营，退换货等相关制度未公开；未将直销产品与非直销产品分开陈列、销售。部分直销企业所提供的售货凭证未含退换货制度、服务网点地址和电话号码等内容；部分服务网点地址等变更未向工商部门报备。

Service outlets are not standardized, many direct selling enterprises do not have a pure sense of service outlets, direct selling enterprises through agreements with distributors, dealers from traditional stores instead of direct selling enterprises and service outlets instead of direct selling enterprise management service network management even direct sales business; some service outlets not bright business returns and other related certificates, the system did not open; no direct selling products and non direct product display, sales separately. The voucher provided by enterprises without direct return system, service network address and phone number and other content; part of service network address changes are not reported to the business sector.

开会需提前15日报备

The meeting in advance 15 daily preparation

直销市场存在的这些问题，该怎样解决？“监管措施要得力，但关键必须要提高直销企业和直销员的守法经营意识。”芝罘区市场监管局负责直销企业监管的于新春开出了“药方”。

Direct marketing of these problems, how to solve? "Regulatory measures to be effective, but the key must improve the direct selling enterprises and sellers of law-abiding consciousness." Market Supervision Bureau of Zhifu district is responsible for supervision of direct selling enterprises to spring out of the "prescription".

在日前召开的芝罘区直销企业座谈会上，于新春向参会的芝罘区11家直销企业负责人通报了针对直销市场的监管方案，要求各直销企业马上自查自纠。今年，重点检查直销企业经营服务网点是否亮照经营、产品推介会等是否按规定报备等问题。

Direct sales in the recently held Zhifu District Enterprise Forum, the participants of the Zhifu District in the spring of 11 direct selling companies informed the person in charge of the regulatory scheme for direct marketing, direct selling companies immediately request the self correction. This year, focus on examination of business service outlets selling enterprises whether bright business, product promotion and other issues such as whether Anguidingbao preparation.

7月左右，芝罘区市场监管局将结合前期调查摸底掌握情况，对辖区直销企业自查自纠情况开展实地核查，对自查不认真或存在违法违纪行为的，一经发现将给予严肃处理。

Around July, Zhifu Market Supervision Bureau will combine the preliminary investigation thoroughly grasp the situation, carry out on-site verification of the self correction area of direct selling enterprises, self-examination is not serious or the existence of illegal behavior, once discovered will be given serious treatment.

警惕挂着羊头卖狗肉

Alert hang sheep head sell vinegar

传销和直销有本质的区别，前者违法，后者合法，但两者之间的关系也是比较密切的。“现在有的传销活动很有隐蔽性，打着直销、连锁经营、特许经营、电子商务等旗号从事传销活动，一些群众搞不清楚到底怎么回事，糊里糊涂就上了传销的当。对于这种行为，今年市场监管部门将严厉打击。”于新春说。

MLM and direct sales is essentially different from the former, the latter is legal, illegal, but also the relationship between them is close. "Now some MLM activities are hidden, the name of direct, chain operation, franchise, e-commerce and other banner engaged in marketing activities, some people don't know what's going on, on the pyramid when in disorderly fashion. For this kind of behavior, this year the market regulators will crack down." Yu Xinchun said.

记者了解到，随着互联网的普及，一些传销不法分子将传统传销手段改头换面，借助虚拟网络继续编造传销骗局。这类传销扩张迅速，危害更大，具体表现为：“点击广告返利”“消费返利”“网络游戏”“网络直销”“电子商务”“电子币”“境外原始股投资”等形式。其运作模式与传统传销并无二致。

The reporter learned that, with the popularity of the Internet, some MLM criminals will be the traditional marketing means to make use of pyramid schemes make only superficial changes, virtual network. This kind of marketing is expanding rapidly, the greater the harm, the specific performance: "click" rebate "consumer rebate" "network game" "network marketing" "electronic commerce" and "electronic currency" "overseas IPO investment" etc.. The same operation mode and traditional marketing.

传统的拉人头传销依然存在，工商和市场监管部门提醒群众注意识别。传销组织往往借助销售保健品、化妆品来编造传销骗局；当群众关注投资理财时，他们又打着“国家扶持”、“有政府背景”等旗号，巧立名目，以高额回报诱骗群众参与传销。这类拉人头传销的典型运作模式为：要求参加者以购买产品（份额）的方式缴纳一定数额的入门费后取得加盟资格，而后通过发展下线人员组成层级网络，并依据下线人员数量、业绩等获利。这类传销往往无实际产品，仅是编造一个所谓的高额回报的项目、工程等概念，大玩金钱游戏，诱骗群众上钩。▲

Pull the head of traditional MLM still exist, business and market supervision departments to remind the public attention recognition. MLM organizations often use selling health care products, cosmetics to fabricate the MLM scam; when the people concerned about the investment, they are under the banner of "national support", "a government background" banner, with high returns lured rack one's brains for ingenious devices, people involved in mlm. The typical operation mode of this kind of pull head pyramid is: participants are required to purchase products (share) way to pay a certain amount of entry fee after obtaining qualification, and then through the development of offline personnel level network, and according to the number of personnel, performance and other profit line. This kind of marketing is often no actual products, only make up a concept of the so-called high returns, project engineering, playing money games, lured people. 3

责任编辑：小申

Editor: small Shen