[Direct Report Network Beijing July 4] (First Finance and Economics)On June 18, 2019, Dr. Zheng Qunyi, chairman of the world-renowned American nutrition company Compaolai China, delivered a speech on the theme of "Promoting the internationalization of natural health industry" at the Symposium on Natural Health Products between China and the United States, pointing out that China's natural health product industry is ushering in the golden opportunity of internationalization. During this period, Combola will rely on strong natural plant extraction technology, strictly implement the "seed to table" quality management strategy, and work hand in hand with all parties to promote the sustainable development of the industry.

Zheng Qunyi said to the author: "The biggest expectation of consumers for health food is the safety and reliability of products, and natural health products can meet consumers'expectations for health food, Herbalife has made great efforts in this regard. In 2010, we formulated a set of "seed to table" strategy, which is fundamentally from the beginning of raw materials, and finally to the hands of customers, to ensure the traceability of the whole process.

Three Factors Promote Natural Health Products

Gold Development Opportunity Period

In his speech, Dr. Zheng Qunyi pointed out that natural health products are widely used in pharmaceuticals and health products. According to incomplete statistics, 40% of the modern clinical drugs in the world come from natural products directly or indirectly, 50% of the anti-cancer drugs in the world contain natural ingredients, 70% of the more than 17,000 health food certificates approved by China contain plant ingredients, and the market of natural health products has great potential. According to statistics, in 2017, sales of herbal dietary supplements in the United States amounted to $8 billion, and the demand for high-quality raw materials for natural products was also very strong. China's natural health products industry is ushering in a golden period of international development.

Zheng Qunyi said that there are three main reasons for the golden opportunity period for the internationalization of natural health products. First, the trend of general health, such as obesity, aging and chronic diseases, is a big problem we are facing at present. Secondly, the potential of the market, because through the improvement of people's income and consumption capacity, the market is becoming larger and larger. Third, the growth of the international market.

One of the biggest problems with the general health trend is probably the increasing number of obese people. As the head of China, Zheng Qunyi has a deep feeling about obesity: "There are about 1.1 billion overweight or obese people in the world, and the number of obese people in China has now surpassed that in the United States, ranking first in the world, and the situation is very grim.

Ageing and chronic diseases are another contributing factor to the general health trend. For every young couple, there will be four or more elderly family members who need daily care in the future. The prevalence of chronic diseases is also increasing. By 2030, the prevalence of chronic non-communicable diseases will increase by 40%. In this trend, the public is more and more aware of the importance of prevention, while health care products will play an important role in the prevention of chronic diseases. More and more people hope to use natural health care products. Quantity avoidance leads the body to the stage of illness.

In fact, the data also prove the increasing popularity of natural health care products. Zheng Qunyi disclosed a set of data: "In 2017, China's per capita health care expenditure reached 1,451 yuan, an increase of 11% over the same period. With the growth of age, people will spend more and more on health. In fact, by 2017, China's total health expenditure had reached 5 trillion yuan. Among all the healthy consumers, 72% are under 40 years old. Today, it is not only the elderly, but also the young people who really use health care products.From the global market perspective, the penetration rate of health care products in the United States is 50%, while that in China is only 20%, so China has a larger market prospect. "Sales of herbal dietary supplements in the United States reached $8 billion in 2017. In terms of import and export, China is the world's largest exporter of raw materials for natural products, with over 300 plant species available for plant extraction. China is a repository of natural products, such as ginseng, echinacea, turmeric and many other major raw materials in the U.S. market. Therefore, in the face of the huge market, as long as we work hard, we can continuously develop new hot products. Zheng Qunyi said.