2019-06-18 13:09

 

Green Leaf Optimized Supply Chain Pays Attention to Matching Products and Services

 

[Direct Report Network Beijing June 18rd] (Direct Marketing Magazine)With the advent of new retail, consumers'demand for product types and shopping experience has changed greatly, from a single passive choice to a more personalized active choice. Therefore, the optimization of supply chain is an important factor for enterprises that actively seek transformation.

With the changes in the overall environment of direct sales in the past two years, most of the direct sales enterprises have encountered slowdown or even decline in performance, but there are also "dark horses" in the industry to achieve rapid development of sales performance. The green leaves of Suzhou extend both ends of the supply chain at the same time, laying a solid foundation for its successful transformation.
Production-side supply chain extends to product development
At the product production end of the supply chain, Green Leaf attaches great importance to product research and development, just like the production line of manufacturing products, enterprises strive to achieve sustained and stable product research output.
On the one hand, Green Leaf cooperates with R&D companies such as CRB in Switzerland to enhance the R&D capability of enterprises, shorten the R&D cycle and meet the needs of rapid renewal of green leaf products. On the other hand, Green Leaf also pays attention to localization, investing hundreds of millions of research funds in cooperation with domestic research and development institutions and universities to research skin care cosmetics products specially aimed at Asian skin quality, in order to meet the consumption needs of Asian women and create a localized brand.
Through such sustained product R&D output, Green Leaf has greatly extended the product line, covering cosmetics, cleaning products, household goods, health food, health equipment and other types. At present, there are more than 200 products, 90% of which are daily chemical products. Daily chemical products are used by everyone and every family. The market development value is huge and the sustainability is strong. This kind of product has low market access threshold and diversified competition. On the one hand, it can help enterprises to quickly open the market, establish their own consumer groups, and enhance brand value.
Transportation supply chain is more than sales terminal
In the process of product transportation to the market, Green Leaf of Suzhou actively adjusts its business ideas, creatively integrates direct marketing, e-commerce, chain stores and other sales channels into one platform, and creates an innovative C2F platform model of "three networks in one", that is, products from factories directly to consumers, eliminating the intermediate links. C2F provides consumers with the most cost-effective products of the new model, for consumers to maximize value.
The introduction of C2F mode not only improves the speed and timeliness of online shopping, but also provides thoughtful physical store services, which builds a better business platform for dealers. This model fully combines the advantages of "online and offline". Offline can provide product image display, product experience and other services, so that consumers can experience goods at close range, while online shopping enables consumers to buy high-quality and low-cost products efficiently and quickly.
Compared with traditional sales, this way of "online shopping, offline experience" allows users to choose the nearest physical store experience and pick up goods, and also allows the nearest physical store to deliver goods directly. Compared with traditional e-commerce, the problem of the proliferation of fake goods has been thoroughly solved. At the same time, all products from factories directly to consumers, without intermediate links, can truly achieve good quality, low price and authentic pieces. Compared with traditional direct selling, green leaf breaks the "three high" phenomenon of high threshold, high price and high standard of traditional direct selling. High quality and real price products allow ordinary consumers to get benefits and voluntarily share out.
Supply chain is not only to transport products to sales terminals, accurately understand customer demand, so as to optimize production, dynamic adjustment of product supply, is the optimization of the end of the supply chain for green leaves. Every month, enterprises will list a detailed list of products according to big data, implement the end elimination system, and eliminate the last 20 products according to the index system. Up to now, the green leaves will have 10 new products on average every day to meet the market demand in time. In the new retail era, the supply chain is no longer a cold conveyor belt. It bears the mission of updating the products of enterprises and catering to the market demand. Perhaps this is also the general trend of this "people-oriented" consumption generation.