2015-06-18 15:11
One step away: the micro provider become dangerous providers ＂
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From the fairy sister to the female liar "
-- Zhou Menghan's story is not a legend.
[CNDSN6 March 18 news (China business news Han Lujin) speaking of micro channel and selling, have to mention 90 network reds, Zhou Menghan. From last year, she began selling micro channel circle of friends, and through their own photos to promote, to win the trust of users.
See Zhou Menghan had posted online photos, her skin is fair, moisturized. With this promotion, the mask is naturally sought by many micro friends. Micro friends from Zhou Menghan micro signal to buy a mask, and called the goddess, fairy sister ".
However, in February of this year, many buyers began to complain Zhou Menghan sale of poor quality mask, allergies, dermatitis and other symptoms, resulting in the appearance of destroyed. A used Zhou Menghan mask users in micro Bo launched "fairy sister 'sale' three 'mask product" topic of discussion, once again in the micro channel circle sparked heated debate.
More than 50 of the victims in the micro channel circle released photos surprising. They have varying degrees of redness, explosive pox and even long hair and other symptoms. From medical institutions, the diagnostic report shows that these symptoms are allergic dermatitis and hormone dependent dermatitis.
In the blink of an eye, "goddess" has become a "liar", Zhou Menghan quickly from the WeChat circle disappear from the scene. However, more micro friends that WeChat circle unique business prospects, began WeChat promotional advance wave upon wave. Cosmetics, health care products, beauty services...... With the micro channel circle of acquaintances atmosphere, various products and services promotional information widely spread in the micro friends. The full recommendation of a friend, and attractive prices, many consumers have to buy.
According to the China Internet Network Information Center released "the 35 times China Internet development statistics report, 2014 China's online shopping user scale of 3.61 billion, mobile phone network shopping user scale reached 2.36 billion, mobile phone online shopping growth rate was 63.5%, 3.2 times online shopping market overall user scale growth rate, the proportion of the use of mobile shopping enhance the 13.5%, 42.4%. 2014 mobile online shopping market size of 861700000000 yuan.
Compared to the previous years, online shopping experience activist difficult situation, in 2014, the domestic mobile online shopping rights situation is more complicated. According to the China Electronic Commerce Research Center monitoring data shows, from mobile electronic commerce (such as micro channel shopping, shopping app, mobile phone QQ online shopping) and other emerging mobile shopping areas of rights issues have become increasingly prominent and become second only to the traditional PC online shopping and o2o buy the three user complaints hot field.
From the special joy to the protection of the difficult
- the consumer trap in the micro channel circle around
Not long ago, Mr. Ma in the circle of friends in Shandong learned that a well-known brand health care products are micro channel engage in special sales, each box is cheaper than the store 80 yuan, which let him move the heart. Mr. Ma paid for the goods through the micro channel, and received the goods in a week. Open the packaging can be a, compared to before the use of health care products, Mr. Ma found that not only the packaging is broken, a strange color, and production date label illegible. To this end, Mr. Ma proposed return requirements. But the micro providers will not bother, and Mr. Ma in the micro channel circle pull black. Mr. Ma is difficult to adults suffering language.
Liu, Chongqing, intends to buy a foreign brand scarf to send his mother as a birthday gift. Beside a friend recommended her through overseas purchasing circle of friends and close friend. According to reports, the original price 2500 yuan of the brand scarf, circle of friends only sell 800 yuan. Before long, the scarf from overseas, after opening the package, Liu found the scarf feel quite right. When she took the brand shop inspection, technical staff told: the scarf belongs to high imitation products.
Consumers in the micro channel circle of friends shopping, mainly based on direct or indirect acquaintance relationship. As the sale or purchase to take private transactions, and can not provide the corresponding notes, once the consumer disputes, the legitimate interests of consumers can not be protected.
In view of the current micro business selling more status, the Association concerned remind consumers: do not easily believe that the circle of friends in ultra low-cost sales and purchasing. To significantly lower than the normal price of goods and services, consumers should pay attention to information screening, careful to buy, not to place undue reliance on the circle of friends in sun single evaluation information; in the transaction process to to verify each other's name, location and other information, pay attention to keep the record of the transaction process, found problems in a timely manner to report complaints.
From the administrative supervision to the operator self-discipline
- let the micro business away from the shadow of the crisis
In the era of entrepreneurship, innovation of the public, as a new format of micro business, should be encouraged. But if there is no external supervision and self-discipline, the micro business is likely to become a dangerous business ".
Social network platform to actively strengthen the circle of friends promotional behavior norms and guidance, timely reminder to the public to guard against trading risks. It is understood, March 15 this year, micro letter team formulated the "micro" circle of friends "using criterion"; March 18, the first selling account make publicity results, a total of 233 and selling personal account closure.
Experts call for: the relevant government departments to intensify supervision of the social network platform of fake and shoddy, false propaganda, such as privacy disclosure violations and build a safety net for the public.
China University of Political Science and Law research center of communication law researcher Zhu Wei pointed out that the circle of advertising advertising should be regulated. For the pure marketing micro signal to comparison with network advertising regulation; for some repeated problems of micro signal, as well as the main marketing for the purpose of micro signal to timely introduction of advance and review mechanism, "blacklist" the timely release of information.
The idea that the micro channel for a circle of friends and selling issues, the relevant departments and operators to strengthen supervision is of course important, but in the long run, or to cultivate the spirit of rule of law in the micro business. Beijing consumer rights and interests protection law research board vice-chairman Zhang Yan Fang believes that regardless of the "contract law", "consumer protection law" "advertisement law" is applicable to the marketing circle of friends. If the consumer interests in the circle of friends when buying things, you can protect their own interests.
Comprehensively promoting the rule of law today, improve the public legal literacy, and enhance the full law-abiding awareness, should be reflected and implemented in all areas, micro channel circle of friends is no exception. 3
(the original title: [Focus] one step away: the micro business to become dangerous business
Editor: Little Shen
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