【直报网6月18日讯】（东北新闻网 胡喻淇）最近，记者发现，原本每天勤勤恳恳刷屏卖货的一些人，不再关注于商品，而是改招代理下线，从晒商品图片改为晒提成佣金。

CNDSN June 18 hearing] (northeast news Hu Yuqi), has recently, the reporters found that, originally some people every day diligently scraper sellers, no longer concerned in goods. Instead, recruit agents off the assembly line, from sun pictures of goods instead of drying commissions.

近年来，在大众创业万众创新的时代背景下，微商热已成为互联网思维接地气的一种表现。可是随着诸如假面膜等媒体的报道和披露，微商正面临着口碑直线下降的现状。我们可能都有这样的切身感受，神一样存在的万能朋友圈，动不动就是“月收入十万，年收百万不是梦”的宣传口号，广招代理发展下线，在微商一片火热的繁华背景下隐约感到些许传销的影子在晃动。

In recent years, under the background of innovation and public entrepreneurship peoples, micro heat has become Internet thinking ground gas of a kind of expression. But with the media such as fake mask and other media reports and disclosures, the micro business is facing a straight downward situation of reputation. We may have this personal experience, God, like the existence of universal circle of friends, is "a monthly income of 1 00000, in not the dream of millions of" slogan, broad strokes of agent development off the assembly line, in the micro business is hot busy background feel vaguely some MLM's shadow in the shaking.

从“朋友圈杀熟”卖面膜，到朋友圈拉人做代理，从做熟人生意到发展下线找代理，不断变化的微商经营模式，怎样发展成布下传销的陷阱，“微传销”如何浮出水面，如何辨别“微商”与“传销”，是我们需要了解的课题。

From the circle of friends affinity sell mask, to my circle of friends Aymara agent, from doing business acquaintances to development of the line looking for agents, changing the micro business model, how to develop into the cloth under the MLM trap, "micro marketing" how surfaced, how to identify the derivative "and" marketing ", we need to understand the subject.

微商发展到现在，遇到一系列瓶颈，都是需要不断克服的难题：一方面朋友圈人数有限，人脉资源用尽，而重新建立信任度时间成本又太高；另一方面朋友圈里狂刷屏打广告造成审美疲劳，使人们对微信新鲜度消失了，甚至一看到这类宣传就觉得厌恶反感。此时，由于微商存在天然的漏洞，不断寻找出口的微商，就很容易被传销染上病毒，出现“微传销”事件，带来恶劣影响。

Micro business development to the present, encounter a series of difficulties are need to continue to overcome problems: a circle of friends has a limited number, network resources are exhausted, and the re establishment of trust time cost is too high; another circle of friends crazy Shuabing advertising caused aesthetic fatigue, make people to micro channel freshness disappear, and even saw it feel disgusted. At this point, due to the presence of natural vulnerabilities micro providers, and constantly looking for micro providers of exports, it is easy to MLM infected with the virus, the emergence of micro pyramid event, a bad impact.

由于政府对传销打击力度加大，传销形式也在不断“与时俱进”。其中借助网络掩护，为传销提供土壤，微商以形似传销的方式进行交易的行为，即是“微传销”。最近央视曝光的“亚洲催眠大师”案就有明显的“微传销”成分。“微传销”能够存在，离不开虚假的技术手段支持。为了使产品可信度增加，个别微商通过如微信对话生成器、订单生成器和转账生成器等造假软件，在微信圈里自说自唱地杜撰聊天和转账记录，伪造支付宝交易记录，从而增加销量获取收入，形成“伪造的火爆”，布下传销的陷阱。

Because the government to increase the intensity of pyramid schemes, pyramid schemes are constantly advancing with the times ". Which with the help of network cover, to provide the soil for pyramid schemes, micro providers to the form of pyramid schemes for transactions, that is, micro pyramid schemes ". Recent CCTV exposure of the Asian hypnotic master case there is obvious micro pyramid ingredients. Micro pyramid scheme can exist, can not be separated from false technical means to support. In order to increase the reliability of the products, individual micro business through dialogue generator, order generator and transfer generator fake software such as micro channel, in micro channel circle say singing fictionally chat and transfer records, forged Alipay transactions, thereby increasing sales revenues, "fake hot, cloth MLM trap.

为了避免上当，慧眼识别“微传销”，最重要的是弄清“微传销”的特征。“微传销”具有以下显著特征：1、收取入门费。微商通过发展下线提人头费是“微传销”的典型特征，他们把“一起发财”和心灵鸡汤混在一起，采用分级代理制度层级挣取差额费；2、商品实际价值低，价格虚高，价值与价格不能等值；3、商家只关注“卖”不关注买，不重视产品流通。销售者作为消费终端，对于产品质量及其售后服务均不负责，产品售后追责难；4、分等级销售。成为代理后，可以发展次级代理，每个层级代理拿货价格不同，赚层级差价得到的收入远高于直接销售；5、使用虚假推广、诈骗的手段获取利益。掌握这些信息，我们在乱象丛生的微信圈里就能够在一定程度上避免被传销的可能。

In order to avoid, eye recognition "micro marketing", the most important is to understand the characteristics of "micro marketing". "Micro pyramid scheme" has the following features: 1, charging entry fee. Derivative through the development of offline provided the capitation fee is the typical characteristics of micro marketing, they put together rich and chicken soup for the soul mixed together, using hierarchical agent hierarchy earn fee difference; 2, the actual value of the goods is low, prices artificially high, value and price are not equivalent; 3, businesses only pay attention to "sell" do not pay attention to buy, do not attach importance to product circulation. As consumer terminal, the seller is not responsible for the quality of the product and after-sales service, the product sales after the blame; 4, sub grade sales. Become agent, can develop secondary agents, each level as the agent takes the goods prices are different, make level the spread between the income is much higher than direct sales; 5, the use of false promotion, fraud means to obtain benefits. Master these information, can to some extent avoid MLM may we in the chaos of WeChat circle.

“微传销”如此猖狂，严重破坏人与人之间的信任度，极易引发恶性事件，最终产生报复性的暴力事件，给社会稳定带来隐患。遏制“微传销”的火爆情势，需要多方努力和协作。首先，在互联网时代下，禁止传销的条例制定要与时俱进，从网络监管出发，深入微信后台，从产品生产到货物流通，都有严格的监控。其次，微信运营商，作为信息汇总方，要主动承担起社会责任，营造良好的微信生态环境。最后，建立健全如失信黑名单、差评等制度，对失信者进行曝光。

"Micro marketing" so rampant, severely damaged the trust between people, is extremely easy to cause the malignant event, and ultimately produce a retaliatory violence, to the hidden dangers of social stability. To curb the micro pyramid scheme hot situation, the need for multi effort and collaboration. First of all, in the Internet era, the prohibition of pyramid schemes enacted to keep pace with the times, from the network supervision, in-depth micro channel background, from the product production to the circulation of goods, there are strict monitoring. Secondly, the micro channel operators, as the summary of information, to take the initiative to assume social responsibility, creating a good environment for micro channel environment. Finally, establish and improve the system such as dishonesty blacklist, bad rating, etc., to expose the dishonesty.

我们应该看到，“微传销”是在微商发展野蛮时期一种畸形的变种，尽管现在对微商整个行业冲击非常大，但是微商作为创业的新宠，在互联网时代有很大的潜力，一定还会向前发展。▲

We should see, the "micro marketing" is in the micro business development barbaric period a deformity of the variants, although now for micro business industry as a whole is very big impact, but small business entrepreneurship as the new darling, in the Internet age have great potential, some will move forward. 3

（原标题：微商变相成传销，你还敢相信朋友圈吗？）

(original title: micro business disguised MLM, you dare to believe that the circle of friends?)

责任编辑：小申

Editor: Little Shen