[CNDSN6 April 16 news] (China business newspaper) do the ten years of the traditional agents, this year on April 24, suddenly received a PO Laiya ready to enter the micro channels of news, let Chen Zhen (a pseudonym) inevitably some concerns, for micro business do not understand him, very worried about if they don't do the micro channels, the channels under the line in the future will be gradually eroded. But to do micro channel, as the Po Laiya's regional agents, but also come up with more than 50 million yuan to into the micro channel, if they do fail, the loss is huge. Chen Zhen's ideas represents the concerns of many of the traditional dealer, but Po Laiya micro business idea is very firm, most traditional agents or choose follow Po Laiya do together.

Although CCTV recently disclosed the news of the derivative suspected MLM, in the cosmetic industry caused no small vibration, but Po Laiya is poured into the micro channel, become following the Han Shu, South Korea and other well-known brands to enter the micro channel and a local well-known cosmetic brand. In the industry view, with the well-known brands gradually joined the micro channel, for the specification of the micro business market, clean environment but have a positive role.

Micro mask frequency exposure quality issues

"A job, do a good job in the can be a monthly income of 10 million yuan, 108 days buy Mercedes Benz, 6 months to buy a house, put only a few thousand yuan, sitting at home will be able to start, so you wanna do it?" In the CCTV report, this argument is really exciting, which is also defined as a micro CCTV CCTV suspected pyramid selling a portrayal. And the first thing to do in the micro channel, and do most is the mask, mask time to become the star of the micro channel of the star selling products.

Because of the very low barriers to entry, some entertainment stars even entered the the industry, to his own image, in the image and visibility operation brand mask. For them, as long as the these materials bought in, to find processing plant can be, and then to his own image, in the image of endorsement, in the micro channel sales, the same profit is not cheap. Many domestic investors also see the mask market is so easy to make money, have entered the industry, in recent years, the domestic film market suddenly influx of nearly a thousand facial mask brand.

In 2014, with the rise of micro business, the mask to become micro business platform for the most popular goods, due to the low barriers to entry, mask in micro business sales show explosive growth. Micro business platform has also been a lot of micro business mask brand, in addition, many Korean film brands also enter the micro business platform, through scouring the sea, overseas purchasing ways to sell on the micro business. For example, "Chris" derivative in WeChat circle of friends to sell South Korean brand attitude from her mask Lide Korean friends purchasing.

In Hangzhou Wo Xin Cosmetics Co., Ltd. managing director Wenhai seems, due to the lack of strict supervision of micro channel sales, price is opaque, the price system disorder, micro channel of mask and confusion. Recently, the micro business mask is frequently exposed quality problems. Recently, CCTV news channel "news broadcast" respectively from multiple angles of product quality, price and the composition of the raw material such as revealed micro channel mask sales of strange, chaotic phenomenon and the quality of the products is by no means guaranteed. According to CCTV reported, micro business mask most from black workshop, and in whitening mask, acne and other effects are hormones in the mask, and these hormones is raw material of cosmetics hygiene norms explicitly disabled.

"Micro channel many unknown small brands often stockpile to keep the prices down, a lot of micro business small coffee does not comply with the price system, can arbitrarily reduce prices, disrupt the price system of micro channel, causing confusion in the price, jump phenomenon of goods serious." Wu Wenhai said. Therefore, the domestic well-known brand mask have not entered into a micro channel, represented by the United States, although occupy obvious advantages in the traditional channels, but in the micro channel, business channel is to be treated with caution.