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[CNDSN5] month 12 days (Chinese quality report) the national chemical industry increasingly fierce competition, how to avoid the homogenization of competition, improve the core competitiveness has become an important issue. In recent years, Longliqi in the premise of ensuring the quality, speed up technological innovation and new product development, and actively open up new areas, enhance the competition potential, further consolidation in the Chinese Japanese brand market leader.

Depending on the product quality of life casts on the national classic brand

As early as in the beginning, Longliqi is always the product quality as enterprise life, the implementation of total quality management in the company, the establishment of health management and perfect quality assurance system. In 29 years, its carefully to create a group by the quality inspection and qualityassurance staff professional quality management team, material procurement to production process, from raw materials, production process, production environment, air quality, according to each post staffoperation environment, implementation of a comprehensive quality control.

In 2014, Guangdong Provincial Council announced results of moisturizing products, snake ointment among them, all indexes were 100% in line with national standards. The test results, comparing test activities carried out by Guangdong Provincial Council in 2013 November to 2014 January were selected and moisturizing lip products, market sales and moisturizing lip products of 30 batches of the. This is the second Dongguan Council in 5 provinces of Guangdong, Shanghai, Jiangsu, Beijing, Hongkong (city, Special Administrative Region) detection of 20 products of 18 enterprises, its product again all 100% indicators in line with national standards.

More notably, Longliqi cosmetic products on the market more than 10 years, quality of the accident did not happen due to quality reasons, the achievements of the Chinese classic. Now, its health care products andcosmetic products brand already has been identified as the Zhongguo Chiming Shangbiao State Administration for Industry and commerce, and was awarded the national commercial customer satisfaction evaluation activities of the office of the "national customer satisfaction (industry) ten brand", "nationalcustomer satisfaction ten brand", "Hu Run's 2011 most respected Private Brand Award" title; 2013, Longliqi cream for eight consecutive years topped the national market similar products sales in the first. These honors not only shows the Longliqi brand and competitiveness, but also proved its products have won theunanimous approval of the large number of consumers.

Transformation of equipment update technology to further enhance the quality of products

In order to meet customer needs, in order to ensure the products with international giants struggle chambers, Longliqi in the continuous development of new at the same time, always adhere to the raw material procurement and international standards, from the source to ensure the high quality of the product.Longliqi now in the corporate headquarters, Japan, France, the United States and the establishment of eight research institutions, these R & D institutions to absorb the day of high-end talent in the global scope, incooperation, together, win-win platform for the rapid progress of the work in their respective fields, ensure that the product formula in the source of scientific and high quality, to enhance the technological content the product has laid a solid foundation for enterprises to forge ahead.

Along with the acceleration of the globalization, industrial transformation and upgrading has become increasingly urgent, continue to accelerate the transformation and upgrading of its investment plan, the "intelligent new factory, including first-class laboratory, instrument room, precision chemistry laboratory,microbiology laboratory experimental equipment and apparatus, bear all products of raw materials, semi-finished products and finished products the content of active ingredients, efficacy, physicochemical and microbiological detection, do batch inspection, qualified products before the factory to ensure consumer products 100% qualified. In addition equipped with sophisticated testing, testing equipment, Longliqi is still more to be used in drug manufacturing some of the equipment - "Aoxing pharmaceutical water system",applied in the production of cosmetics. The two stage reverse osmosis (RO) and electrodeionization (EDI)process for the preparation of pure water, the system fully meets the requirements of GMP, FDA GMP,EMEA Chinese, WHO GMP requirements. A series of equipment investment, in the production of quality products meet their Longliqi requirements at the same time, also attracted well-known foreign giants of all ages.

Continued investment in research and development of hardware equipment, make its first-class productswith the production conditions. In the competition with international brands in the domestic market at the same time, Longliqi pinyou fear the clout to compete abroad. Today, Longliqi has been registered in 183countries around the world brand, and set up sales offices in Malaysia, Cameroon, Russia and other 20 countries and regions, leading products exported to Europe, Southeast Asia, Middle East and Africa, more than 50 countries and regions, showing the beautiful power of Chinese national cosmetic brand to the world.3

(original title: Longliqi with innovation to win the market)

Editor: Wan Wan