【直报网4月7日讯】（记者 申杰）MLM的全称是Multi-Level Marketing（中文名：多层次网络营销），多层次网络营销充分体现和运用了倍增学原理。MLM模式起源于美国八十年代中后期，如今已经成为各国极其重要的营销手法之一。据美国哈佛大学商学院,斯坦福大学和纽约华尔街报的研究，预计未来几年，全世界50%至65%的商品将以MLM形式来交易。而随着社会经济的不断发展，传销活动也从传统型向网络型转变。融入科技元素，目的就是让非法活动更加扑朔迷离，更能逃避执法打击，其危害性也更强。目前发现最多、查处最多的网络传销类型是“多层次信息网络营销（mlm）模式”。

CNDSN network April 7th news (reporter Shen Jie) the full name of MLM is Multi-Level Marketing (Chinese Name: multi level marketing), the multi-level network marketing full embodiment and application of Bei Zengxue principle. The MLM model originated in the late eighty's in the United States, has now become one of the most important countries of marketing practices. According to the Harvard University Graduate School of business, Stanford University and New York Wall Street report, the next few years, the world's 50% to 65% of the commodity will be in the form of MLM to the transaction. But with the development of society and economy, the pyramid selling activities has changed from traditional type to network type. Into the elements of science and technology, the purpose is to let the illegal activities more whirling, can escape the law enforcement, the harm is greater. At present, most of the network and find the most MLM type is "multi level marketing information network (MLM) model".

谜团：MLM模式为何会“助纣为虐”？

Mystery: MLM why it would "help a tyrant to victimize his subjects"?

MLM(多层次信息网络营销(MULTI-LEVEL MARKETING)”，在美国已经有五十年历史了。是一种高级的宣传方式和营销方式。它充分的体现和运用了“市场倍增”这一原理。“MLM”模式其呈现出来的小投资，高利润，无风险等众多优势迅速就被广泛应用到各个领域。因此，MLM模式更似一个营销手段，而非真正意义上的传销模式。不过，它的命运与直销一样，越是能赚钱的模式，总会被不法分子偷天换日。由于缺乏对“舶来品”正确的认识，MLM模式已然成为如今网络传销炙手可热的传销新手段。

MLM (multi level marketing information network (MULTI-LEVEL MARKETING) ", has a history of fifty years in America. It is an advanced form of publicity and marketing. It fully reflected the market multiplication "this principle. "MLM" model of small investment, the presentation of the high profit, risk and many other advantages quickly has been widely applied to various fields. Therefore, the MLM model is more like a marketing tool, rather than the true sense of the pyramid model. However, its fate and direct sales, the more profitable model, there will always be lawless place a substitute by subterfuge. Due to the lack of "exotic" correct understanding, MLM mode has become a new means of marketing network marketing hot today.

MLM模式悄然进入中国，由于无人问津，甚至了解该模式的人对其褒贬不一，有人说：MLM的威力不亚于十颗八颗原子弹，把人炸的家破人亡、妻离子散；还有人说：MLM的魅力在于会随着时代的发展逐步取代中间商的位置，而使得商业活动的主体变成物流配送，从而使国家民族的发展得到空前的提高。众说纷纭，莫衷一是形容国人对待它的态度再合适不过。然而，让MLM模式粉墨登场的却是香港亮碧思特大传销案，这也让MLM模式成为网络传销的新代名词。而网络是一个虚拟空间，以网络为平台的传销具有虚拟性，其隐蔽性更强。这样让MLM模式有了天然繁殖的土壤，此类传销组织发展人员都是个别进行，在网上操作，传销人员通过交费获得所谓会员网上注册资格，注册时使用假名或代号作为用户名，各自设定登录密码。传销组织上线与下线之间的联系主要通过发短信或打电话，会员发展下线的情况只反映在网上，执法部门难以发现。

MLM entered China quietly, because nobody cares, even to understand the patterns of people have different opinions about it. Some people say: the power of the MLM is not less than ten pieces of eight atomic bombs to blow people's homes and families; others say: MLM's charm is that with the development of the times will gradually replace the intermediate position, and the main business activities into logistics distribution, so that the development of the nation has been improved. Opinions vary, unable to describe people's attitude towards it again appropriate nevertheless. However, for MLM stage is Hongkong Bisi MLM case, which makes MLM model has become synonymous with the new network marketing. But the network is a virtual space, the network as a platform of MLM is virtual, concealment stronger. So the MLM model has the natural reproduction of the soil, the pyramid selling organization development personnel are individually, in the online operation, marketing personnel through paying members get the so-called online registration, use pseudonyms or code as the user registration, login and password are set. MLM organization between on-line and offline contact by text message or phone, membership development of offline only reflect on the Internet, law enforcement is difficult to find.

Secret: how is our "variation" in MLM mode?

亮碧思盘踞自由之都——香港，以钻法律空子，打擦边球，虚实结合为手段，大量吸取大陆人的血汗。由于大陆属于打击传销的高压区，因此通过网络进行传销，巧借MLM模式进行非法营销。记者通过调查发现，亮碧思进行传销无所不用其极，将MLM模式完全颠覆，MLM模式变异成彻头彻尾的“骗、套、假”传销模式。而随着我国对亮碧思搞传销进行了严厉的打击，揭开了亮碧思搞传销的主要手段就是——MLM模式，但因为取证困难，香港商业罪案科至今没有端掉“亮碧思”。亮碧思利用MLM模式搞传销足以让每个被骗者倾家荡产，在亮碧思，根据投入资产的多少和发展网络会员的数量决定着级别的高低。据知情人士透漏，亮碧思共分为七个的阶级，分别为普通经销商、爵士、伯爵、候爵、公爵、勋爵和尊爵。要想加入必须投入5000元，才能拿到相关普通经销商的资格，享受个人业绩的20%的提成。这点并无过分之处，而是在你加入时，你的上线会给你举出大批的例子来论证：凡是从经销商或爵士起步的，很少出现成功案例，这样只能做“义工”，你赚钱的速度实在太慢，所以最好的方式是直接晋级为伯爵。而要成为伯爵，则需要直接投入港币67648元，享受个人业绩差额38%，以后每直接发展一个伯爵，可收9360元差额。同时，自己直接发展的6个下线，就可收6代的伯爵同阶培育利润，提成点数共13.5%；而当直接发展5个伯爵级会员时，则为“准侯”，可通过三个月滑动累计业绩达到100万，就可以晋升为候爵，享受个人业绩41%的提成，2%的贡献奖，6%的领导奖、13.5%的培育奖。而公爵则要1000多万的业绩、勋爵则是要超过1亿的业绩。更为重要的是，这些晋升业绩是实行滑动累计式，如：你在一月、二月、三月未完成销售业绩，那么就会去掉一月的业绩，保留后两个月加四月份的业绩。如此巨大的压力，加上亮碧思的产品是代理法国昂贵的熏香与红酒等，很难在国内进行销售，在某种程度上决定着这家公司根本无法走入正规的直销序列中。经销商为了冲业绩，不得不疯狂的投入和发展网络，如若不然你前期的投入就等于在打水漂，而且根本听不到一丝的响声。

Bisi entrenched freedom -- in Hongkong, loopholes, walking a fine line, combined with the actual situation as the means, absorbed a lot of mainland people's hard-earned. Because of the high pressure region, which belongs to the fight against pyramid schemes, so the network marketing, illegal marketing by MLM model. Reporters found through investigation, Bisi MLM no need not to the extreme, to subvert the MLM mode, MLM mode variation of Narutoru Toutetsuo "cheat, and pseudo pyramid model. But along with our country to engage in pyramid schemes Bisi down severely, uncover the major means of bits to engage in pyramid schemes is MLM mode, but because of evidence of the difficulties, Hongkong commercial bureau has not take away our". Our MLM model is used to engage in pyramid schemes to make each cheated bankrupt, in bits, according to the number of input the number of assets and the development of the network members determines the level. According to people familiar with the matter said Bisi is divided into seven classes, respectively, for the general dealers, jazz, count, Duke, marquis, Lord and monarch. If you want to join to be invested 5000 yuan, to get the general dealers qualifications, enjoy the performance of 20% of the commission. This is not too much, but at the time you joined your on-line will give you cite many examples to prove that starting from a dealer or jazz, few success stories, so that only the "volunteer", you make money is too slow, so the best way is to qualify directly for the count. To become a count, you need to direct investment of HK $67648, enjoy the personal performance difference between the 38%, each subsequent direct the development of an earl, can receive 9360 yuan. At the same time, 6 line their own development, can receive 6 generations of the same order cultivation profit count, a total of 13.5% percentage points; and when the 5 count level members directly, is the "Hou", can be up to 1000000 through the three months of the cumulative sliding performance, can be promoted to the Marquis, enjoy the individual performance of the 41% Commission, 2% of the award, the award 6% foster leadership award, 13.5%. The performance of the Lord, and about about 10000000 are more than 100000000 performance. More importantly, the promotion of performance is the implementation of sliding cumulative type, such as: in January, February, March, you did not complete the sales performance, it will remove the January performance results for the two months April reservations. This huge pressure, and our products are agents of incense and wine expensive French and so on, it is difficult to sell in China, to some extent determines the company simply can not go direct sequence on the right. Dealers in order to impact performance, had to be crazy investment and development of the network, otherwise your initial investment is equal to naught, but can't hear a sound.

The people: to drive marketing, pull heart of suffering

近期，本站记者发现：网络金融传销手段更是高明，例如比特币、暗黑币等跨境传销十分猖獗，无数人被骗，其实背后便是利用“庞氏骗局”进行欺诈。亮碧思便是彻头彻尾利用MLM模式进行拉人头，网络传销几乎都是换汤不换药，换个陌生名称继续骗人，其万变不离其宗就是蛊惑人心。这主要是互联网的资源优势使MLM模式的网络传销传播具有跨地域性的特点。网络传销突破了地域限制，传销组织总部设在境外，国内则是“遍地开花”。传销骨干人员在全国各地流窜作案，往往是“捞一笔就走”。我国政府历年打击传销手段取得了可喜的成绩，但是传销仿佛就是一块心魔，始终在不断的蛊惑人心。如何辨别网络传销，反传人士告诫每位网民注意以下几点：

Recently, the reporter found that: the network of financial pyramid selling is a means, such as bitcoin, Diablo currency cross-border marketing is rampant, many people cheated, actually there is fraudulent use of the "Ponzi scheme". Bisi is downright use MLM mode to pull the head, network marketing is almost always change, change the name to a stranger, the change from the Pope is to confuse people. This is mainly the Internet resources to make network marketing communication mode of MLM has the characteristics of cross regional. Network marketing breakthrough geographical restrictions, the MLM organization headquartered in domestic and overseas, it is everywhere". MLM backbone personnel in all parts of the country who commit crimes are often left a fortune". The Chinese government over the years to combat pyramid schemes means has made gratifying achievements, but marketing is like a demon, always been sensational. How to identify the network marketing, the person told each users pay attention to the following points:

传销在网上的表现形式主要有两种：一种是宣传性质的，就是在网上开辟专门网站，集中发布传销信息，诱骗网民上当。这些信息往往以“资本运作”、“电子商务”、“网络销售”、“网络加盟”、“私募基金”、“股权投资”、“网络直销”、“网上培训”和“点击广告即可获利”等面目出现。另一种是在网上建立传销系统，就是在互联网上发展人员，要求交纳一定费用或购买产品、积分、返利等，并且要求继续拉人加入或发展下线，所发展的人数越多，获得的报酬就越多。论哪种形式，都是违法犯罪行为。要想不上当受骗，必须时刻保持清醒头脑，理性判断。在遇到相关创业、投资项目时，一定要仔细研究其商业模式。无论打着什么样的旗号，如果其经营的项目并不创造任何财富，却许诺只要你交钱入会，发展人员就能获取“回报”，应提高警惕，没有这么轻松就赚大钱的事。范网络传销，远离骗局，最根本的还是要克服贪欲，不要幻想“一夜暴富”。如果抱着侥幸心理参与其中，最终只会落得血本无归、倾家荡产，甚至走向犯罪的道路。▲

Pyramid selling in the form of online mainly has two kinds: one kind is propaganda, is to open up special sites on the Internet, focus on publishing marketing information, to trick users fooled. This information is often to "capital operation", "electronic commerce", "network marketing", "network alliance" and "private equity fund", "equity" and "network marketing", "training" and "click on the ads can be profitable" appear. Another is to establish a marketing system on the Internet, is the development of people on the Internet, required to pay fees or purchase products, integration, rebates, and requested to continue to pull people to join or development off the assembly line, the more the number of development, paid more. On which form, are criminal acts. If you don't want to be cheated, must always remain sober minded, rational judgment. In the face of the relevant business, investment project, must carefully study its business model. No matter what the name of the banner, if the operation of the project does not create any wealth, but as long as you promise to pay for membership, developers can get a "return", should be vigilant, not so easy to make a lot of money. Fan of network marketing, away from the fraud, the most fundamental thing is to overcome greed, not fantasy "overnight". If you take chances to participate, will eventually end up down the drain, dissipate one's fortune, even to the road of crime. "

责任编辑：小申

Editor: small Shen