CNDSN3 month 31 days (Information Times) recently, the world Chinese direct selling by the Organizing Committee of the conference, sun media industry agency released the "2014 Asia Pacific region (Chinese) the direct selling industry performance report" data show, the overall performance of 48 Enterprises in 2014 reached 164090000000, in increments of 34750000000, the growth rate reached 26.87%, relatively 2013 growth rate 34.4% slide. The report also pointed out that, as of the end of 2014, in China market made a direct selling brand in 48 enterprises, and obtain a licence and launched a commodity sales for the 46 enterprises. Among them, there are 20 enterprises for reasons of performance growth is relatively slow and so on, industry ranking fell in the state.

This year, the health industry will usher in a turning point

March 5th Twelfth National People's Congress third conference, development is mentioned 134 times in the government work report. China economic development has entered a new normal, investment and exports of high growth significantly change, consumption effect on the stabilization of the prominent economic growth.

In the government work report, to accelerate the cultivation and consumption growth points. Encourage the mass consumption, control the "three" consumption. Promote the old-age home economics healthy consumption, growth of information consumption, promotion of tourism and leisure consumption, promote green consumption, and stable housing consumption, expanding sports consumption culture and education. Comprehensively promote the "three nets fusion", accelerate the construction of optical fiber network, greatly enhance the rate of broadband network, the development of logistics express, to the Internet as the carrier, emerging consumer line of interactive prosperously. Establish and improve the supervision of quality and safety of consumer products, traceability, recall system, and seriously investigate and deal with the production and sale of fake and shoddy behavior, protect the legitimate rights and interests of consumers. The expansion of consumption to collect the stream into the river, let hundreds of millions of people's consumption potential to become a strong driving force of economic growth.

Direct marketing, is the Department of stream into the river, is a strong motive force to stimulate consumption. Direct selling enterprises, have already started from the past "sales type direct" gradually transition to the "consumption type direct". License issued, Chinese direct selling industry into a fully competitive era, consumer oriented, through the improvement of product innovation, product quality, service quality to stimulate consumption, has become the industry consensus. Good industry environment, a good foundation for public consumption play.

Direct selling is a healthy industry, with the improvement of people's living standard, people attach more and more importance to investment in health and health management. If everyone can use the direct marketing enterprise health products, then, to encourage consumption, consumption of health on the air, direct marketing will become the main driving force to drive the production mode of traditional industry fundamental change, contribute to the economic development China. In 2014, China obtained the direct selling license of the direct selling enterprises, annual sales of up to about 160000000000 yuan, a year-on-year growth of more than 26%. So, from the fundamental point of view, the "new normal" of the "new" really reflects the essence of the development of marketing requirements. Chinese direct selling industry market, in 2015 seems to have come inflection point.

The growth rate for 7 consecutive years to outperform GDP

Recently, by the Organizing Committee of the conference, the world Chinese direct SIM media industry agency released the "2014 Asia Pacific region (Chinese) the direct selling industry performance report" data show, as of the end of 2014, in China market made a direct selling brand in 48 enterprises, and obtain a licence and launched a commodity sales for the 46 enterprises. Among them, there are 22 enterprises for reasons of performance growth is relatively slow and so on, industry ranking fell in the state. According to the performance report shows, the overall performance of 48 Enterprises in 2014 reached 164090000000, in increments of 34750000000, the growth rate reached 26.87%, the relative growth rate in 2013 34.4% decline. Because the market base to further increase, the growth rate of decline does not affect the confidence and the prospects of the direct selling industry evaluation.

Comparison of 2005-2014 years direct sales market scale data, since 2007, the direct selling market basically maintained a steady upward curve, the direct selling market scale in the growing. The direct selling market keeps growing, the world Chinese direct general executive secretary general Hu Jun analysis pointed out: first, the legislation, the direct selling market norms gradually grow, the government of the direct selling gradually understand and agree, increased Shen licensing and licensing efforts. Two, the development of direct selling industry increasingly mature sound, has bid farewell to the stage of groping groping for stones to cross the river into the growth stage; three, enterprises to continuously strengthen the direct sales model of confidence, the number increasing involvement in direct selling enterprises, direct selling enterprise investment is also increasing; four, rising Chinese of national income and on the health of the huge demand, stimulate the rapid development of direct selling market environment; five, the economic downturn, the government encourage entrepreneurship, innovation, direct marketing and other ecological combining favored.

The reason why the traditional enterprise sales industry favor, the main reason is that the characteristics of the market growth. The influence of the promulgation and implementation of "direct selling regulations by" and "the prohibition of marketing regulations", the overall performance of 2005-2006 years direct selling industry downturn, since 2007 for 8 consecutive years to maintain the growth momentum, especially in the global financial crisis in 2008, the traditional enterprises affected by the financial crisis growth without force, while the direct selling is maintained a high growth rate, average growth rate as high as 29.6%, for 7 consecutive years to outperform GDP.

The general rise in the direct selling industry sales

It is worth noting that, according to the study of agency data, in 2014 China market, ranked in the top ten of the direct selling enterprises are: Amway, perfect, the right to health, infinite, midvein, Marykay, Tiens, new era, Herbalife and new. Among them, the right to health and Herbalife because sales rose, in the rankings were increased by seven and two. But as new, Marykay and Tiens because growth is relatively slow, ranking were down all three bit, two bit, two bit.

From the overall view of the data, the direct selling industry performance in 2014 more than 160000000000, Amway continue to lead, the top three enterprises Amway, perfect, infinitus ranked in the Chinese market seating also did not change, three enterprises sales were 28900000000 yuan, 22300000000 yuan and 17500000000 yuan.

However, in the direct selling industry has many years Chinese market leader throne first Amway, but in the year 2014 unexpected performance decline. According to the "2014 Asia Pacific region (Chinese) the direct selling industry performance report" data show, Amway Corp 2014 annual China market performance compared with the same period in 2013 fell 400000000 yuan.

More than half of the respondents approved of direct selling enterprises

According to the "2014 China's direct selling industry image survey report" shows that nearly nine of respondents had heard of direct sales, only 10.9% of respondents had not heard. With the development of information technology, increase the positive propaganda of direct selling and the attack multi-level marketing dynamics, more and more people have heard of direct (or pyramid), direct awareness to further increase.

Among them, the "sales induced" and "false propaganda" among the problems of direct selling industry first. Direct sales, direct marketing rights difficult, low quality of product quality is still difficult and so is the urgent problem to be solved. A few people think that the urgent problems of perfecting and revising laws and regulations also urgently to be solved, are restricting the healthy development of the direct selling industry.

Ranking in the three direct selling companies say that name, Amway occupy the big boss with absolute ratio status, Avon although fruitless trips to China, Chinese district performance continued to decline, but Avon awareness is relatively high, the other is infinite, infinite in recent years in the enterprise brand construction investment, let their influence and scope for further to improve the. In addition, perfect, Sansheng, midvein, Tiens, Marykay, Fortemedia enterprises such as brand awareness is high.

Has become the new normal direct method

World Chinese direct selling association secretary-general Yu Lu said in 2015 of direct selling industry will face direct selling license "wide into standard", he also called on the direct selling industry social image shape depends on the regulatory authorities, enterprise self-discipline and actively involved in social public utilities. At the same time, the majority of direct selling enterprises need to unite, image system, organized the uniting of construction industry.

Jinkoubei selection by the founder of the world Chinese direct meeting, aiming to make direct sales people gain social respect and honor, make direct into the mainstream. The social evaluation system founded by jinkoubei, establish direct commercial civilization model benchmarking. At the same time, the eleventh year of 2015 is the world Chinese direct the general assembly, in the past ten years, the world Chinese direct Congress passed the Chinese Hongkong, Kuala Lumpur, Malaysia China Macao, China Guangzhou, China Taiwan, Indonesia Bali Island, Thailand, Bangkok, China, Hainan and other regions, by contemporary commercial newspaper, the world Chinese direct promotion will be held the eleventh World Chinese direct conference and gold reputation awards ceremony will be to "legal direct selling new normal" as the theme, in 2015 June 24-26 day held in Guangzhou of china. 

(original title: China direct performance last year amounted to about 160000000000)

Editor: Blue