CNDSN3 month 24 days (NU SKIN) in 2013 October, the State Council issued "several opinions on" promoting health service industry development is put forward, to 2020, the total scale of China's health service industry will reach 8 yuan or more. Recently, health food registration approval and has clearly been included in the "non administrative license examination and approval," the new "food safety law" is being revised there may be health food registration approval to record system, or will be so for all involved health concept of enterprise of the major positive. Industry thinks generally, our industry "healthy feast" has been officially opened.

Industry health to meet the opportunities, domestic and foreign giant unwilling to miss, have to seize this opportunity to seize the market. Wide drug group launched the "healthy, big south, big business" and "product" word strategy; Yunnan Baiyao is "new Baiyao, healthy" layout; Pfizer announced a comprehensive enter the Chinese nutritional health products market, in one fell swoop released "good deposit Pei excellent" in 7 of the goods.

As the global anti-aging giant such as SKIN, NU, with over 30 years of daily health care products in the field of scientific research strength, to create "Neiwaijianxiu, healthy strategic layout technology driven".

Internal and external prevention first

In 1984 the NU SKIN as the new group was founded in USA. At the beginning of the establishment of the NU SKIN, such as the new focus on personal care products, since the 1998 acquisition of PHARMANEX Huamao, after successful breakthrough supplements field such as SKIN, NU has been working to find similarities between the two fields. The topical and oral administration of the two major product lines are fully integrated into the health concept, focus on the anti-aging field, continue to build a two-way fight old Neiwaijianxiu strategy.

NU SKIN such as personal care products as its "outside" in the core, pure ingredients, providing excellent quality products for the consumer. Combined with the exclusive ageLOC anti-aging technology and natural resources, developed a patented ingredient exclusive and diversity of products, to provide a full range of skin care, restore the skin's natural healthy glow. NU SKIN such as new hope everyone using their products to consumers, have new skin (New Skin), which is also the origin of the name of SKIN NU.

PHARMANEX (Hua Mao) as the core of its nutritional supplements in the "inner", has been adhering to the essence of traditional Chinese medicine, pay attention to conditioning, within a raised, prevention first. Commitment to research on authentication herb efficacy using scientific methods, adhere to the pharmaceutical grade standard and program development of nutritional supplements. NU SKIN such as that there is no inherent health, people are like water without a source, a tree without roots, health talk about.

Chief executive NU SKIN research group executive vice president of long & product development Ceng Runhai said, NU SKIN's nutritional supplements are required by PHARMANEX (Hua Mao) the most rigorous scientific program: the topic (Selection), the source (Sourcing), structure (Structure), standard (Standardization), safety (Safety) empirical, (Substantiation) - "6S quality measures", this is the standard procedure of a source of self-made Pharma, it from the procurement of raw materials products, the theme of effective components selected, quantitative analysis and qualitative analysis to the product's safety and effectiveness and other steps, strict control and pharmaceutical equipment method. It is understood, "6S quality measures such as SKIN group" is not only in conformity with the NU America headquarters standards, and in strict accordance with the America food and drug administration quality production of GMP standard procedures to check, PHARMANEX (Hua Mao) in order to ensure the safety, effectiveness of nutritional supplements, make consumer more healthy and energetic.

Technology driven live health

Some people will like the new NU SKIN called the anti-aging industry "Apple", it is because of its "technology driven innovation" strategy. In 2009, NU SKIN launched the new fusion gene technology and antioxidant elements in ageLOC technology, to obtain the unprecedented response. NU SKIN as new research team found in the study, human genes, has different expression of some functional genes in young group and in old age, they will be defined as the youth gene group YGCs. The expression profiles of genes by altering gene group, will have a positive or negative impact on biological aging. AgeLOC technology provides the scientific formulation of forward-looking and excellent anti-aging products to the market, by many consumers of the pro lai. In 2009 October NU SKIN as the new group America annual meeting, ageLOC shine new suit to create $16000000 in sales performance of two days; in 2010 May the Greater China region annual meeting, 3 day time limit sale amount to $30000000 -- the sales performance, smashing the NU SKIN as the new development of the record 25 years ago the.

In addition, NU SKIN as new success also benefited from behind its strong scientific research team. NU SKIN such as anti-aging research center brought together many outstanding scientists global chemistry, nutrition, biology, pharmacology, toxicology, clinical medicine and other fields. NU SKIN such as more invited a number of world-class research and academic institutions to rise above the common herd scientists, dermatologists and botanist composition as new anti-aging professional research consultants, to provide scientific support for the NU SKIN powerful such as new product development process, to help people live young, healthy living.

NU SKIN as the new group in 1991 to enter the China Hongkong, in 1992 into the Taiwan in 2003 to enter the mainland Chinese, China, development so far, its Greater China accounted for half of the country group performance. In 2014 on the future development of the health industry China confidence, based on the NU SKIN, such as the new investment of nearly 500000000 China Innovation Park headquarters in Shanghai was inaugurated.

NU SKIN such as the Greater China region President Fan Jiahui said, "with the improvement of people's living standard and health awareness, natural, health, nutrition will become the main trend of personal care products and nutritional supplements development. In the era of industry transformation and upgrading of health, will play its scientific research innovation advantages of NU such as SKIN, strengthen the 'inside and outside, big health strategy of science and technology driven', R & D more quality products, dedicated to the public health service."

(original title: NU SKIN build "Neiwaijianxiu, technology driven" strategy of Health)

Editor: Che Wan Wan