CNDSN March 23rd news (reporter Shen Jie) Jiangsu alphay biological is an edible and medicinal fungi and many kinds of natural plants as raw materials, research, and development of health products and cosmetics and skincare products Professional Company, is a national high-tech enterprises, in China and world edible fungus industry enjoys a good reputation. As a national direct selling enterprises, alphay more responsibility and obligation to carry forward the Chinese traditional culture, at the same time, Ann Hui as a modern enterprise management add radiance and beauty to each other, the ancient civilization and modern culture, namely the effective inheritance of traditional culture, but also promoted the development of enterprises. But the mysterious veil of Ganoderma lucidum by Ann Hui this platform, closer between the general public, and get to know and understand more and more people. To this end, Megumi Yasu biological technology to determine the "carry forward the national culture, the development of fungal industry, benefit the human health" of the enterprise purpose, fully embodies the Anhui rooted mushroom industry, more the benefit of the public.

庭院经济再续健康，缔造“菌菇王国”

Courtyard economy continued healthy, to create a "mushroom kingdom"

1964年，陈惠出生在南通一个培植菌菇的农家，他的父亲陈廷章，是将年少时的陈惠领进这个世界的“引路人”。在20世纪50年代，独具慧眼的陈廷章率先试水，从科研机构引进了菌种，开始尝试着发展庭院经济，并最终将自己的专攻对象定位在了银耳培植上。在改革开放之初，陈廷章就成了当地家喻户晓的“银耳大王”。而健康与产品的质量密切相关，从庭院经济能够转型成为享誉世界的“菌菇王国”，安惠成功的经验更值得学习，例如安惠公司为了确保产品质量，从原材料开始就进行严格的监督管理，首先要保证培养基的品质、菌种的纯净、栽培过程中不受污染。为使原料生产基地达到绿色有机的要求，公司在吉林的长白山等洁净地区建立了专供基地，由公司统一配送菌种，专家全程作技术支持，进行严格的管理，以确保原料的质量。此外，还要求与公司合作的栽培基地必须按公司要求运作，而且对协作单位提供的原料进行品质化验、分析以确保其各项成分含量达标。据董事长陈惠介绍，现在安惠公司的菌菇栽培，主要利用农业和林业生产的废弃物，如秸秆、棉籽壳、玉米芯、菜籽粕、木材边角料、木屑等为原料。而食用菌深加工的废弃物，也可以用作农业生产的肥料，如是循环往复。在这过程中，是以物质能量的循环使用为特征，污染低排放甚至零排放,是典型的“低碳经济”。

In 1964, Chen Hui was born in Nantong of a cultivated mushroom farm, his father, Chen Tingzhang, is when the young Chen Hui into this world "guide". In twentieth Century 50 time, discerning Chen Tingzhang to take the lead in water, from the scientific research institutions to introduce strain, try to develop the courtyard economy, and will eventually own specializing in object location in the tremella cultivation on. At the beginning of reform and opening, Chen Tingzhang became a local make known to every family the "king of Tremella fuciformis". And the quality of health and products is closely related to the economic transformation, from the courtyard to become a world famous "mushroom kingdom", an experience of success is more worthy of learning, such as Ann Hui company in order to ensure the quality of products, from raw materials began to strict supervision and management, first of all to ensure quality, medium purity in the process of cultivation, without pollution. In order to make the production base of raw materials to achieve the green organic demand, the company established for base in Changbai Mountain Jilin and other clean area, by the company unified distribution of strain, experts throughout for technical support, strict management, to ensure the quality of raw material. In addition, the cultivation base also requires cooperation with companies must operate according to company requirements, and offer to cooperative unit for raw material quality testing, analysis of the content of the standards to ensure that its components. According to Chairman Chen Hui introduced, now Ann Hui company mushroom cultivation, the main use of agricultural and forestry production waste, such as straw, corn cob, rapeseed meal, cottonseed shell, scrap wood, wood chips as raw material. The edible fungus deep processing waste, can also be used as agricultural production and fertilizer, as is the move in circles. In this process, is based on material and energy circulation use for the characteristics of low pollution emissions, or even zero emission, low carbon economy is the typical "".

从一个普通的南通农家子弟，到享誉国内外的“灵芝大王”；从位于海之滨的小小庭院经济，到带动多地农民创业致富的“菌菇王国”；从一片杂草丛生的土地，到一座欣欣向荣的现代化高科技生物园……从江苏安惠生物科技有限公司建立到现在的这13年里，陈惠带领越来越壮大的团队，以不变应万变，铸就了安惠特有的辉煌业绩。

From an ordinary Nantong the children of farmers, to the renowned at home and abroad "Ganoderma lucidum king"; from the small courtyard economy is located in the shore of the sea, to drive more entrepreneurial farmers become rich "mushroom kingdom"; from an overgrown land, into a thriving modern high-tech biological park...... From Jiangsu alphay Biological Technology Co., Ltd. set up to now 13 years, Chen Hui led the increasingly strong team, with changeless should, created an Hui unique brilliant performance.

In the innovation, "small mushrooms, big industry" go all over the country

从自家的庭院经济，到现在的辉煌成就，陈惠在回顾自己这一路历程时，将自己成功的秘诀归结为了两个字——创新。在创新合作上，安惠不仅长期与中国科学院微生物研究所、江南大学、中国药科大学、南京农业大学、上海农科院、吉林农业大学等国内外高校及科研机构建立了紧密的合作关系，公司设有专门的技术创新机构——博士后科研工作分站、国家食用菌加工技术研发分中心、江苏省天然植物深加工工程技术中心，为公司的可持续发展提供了强大的智力后盾；并先后承担“国家‘十一五’‘十二五’科技支撑计划”“863高技术研究”“国家农业综合开发产业化计划项目”“国家农转资金计划项目”等多项国家级科研计划项目；在产品创新上，安惠采用中医药“阴阳五行”学说和“君臣佐使”复方配伍理论创造性地运用于食用菌健康产品的研发、生产和应用。公司继承中国古典哲学的精华，弘扬中国传统的医学文化，创造性地将各种不同食用菌进行全新的复方配伍，使食用菌健康产品的生产及其应用都贯彻了辩证原理。安惠公司产品的质量始终保持稳定，效果也很显著。

From one's own courtyard economy, to the current achievements, Chen Hui looks back on her this road course, summed up his secret of success for two words -- innovation. In the innovation cooperation, Ann Hui is not only long-term with the Chinese Academy of Sciences Institute of Microbiology, Jiangnan University, China Medicine University, Nanjing Agricultural University, Shanghai Academy of Agricultural Sciences, Jilin Agricultural University and other domestic and foreign universities and research institutions to establish a close cooperative relationship, the company has specialized technical innovation mechanism -- the substation of postdoctoral scientific research, national edible fungus processing technology research and development center, technology center for natural plants of Jiangsu province deep processing project, to provide powerful intellectual backing for the sustainable development of the company; and has assumed "national 'eleven to five' '925' science and technology support program" and "863 high technology research" and "national agricultural comprehensive development and industrialization project", "national agricultural funds project" and many other countries level scientific research projects; in product innovation, alphay using Chinese medicine "Yin Yang and five elements" theory and the "guide" of compound compatibility theory creatively applied the production and application of R & D, edible fungus health products. The company inherited the essence of Chinese classical philosophy, carry forward the traditional Chinese medicine culture, creative will compound compatibility of different kinds of new edible fungi, the production and application of edible fungus health products have implemented the dialectical principle. The quality of alphay products remain stable, the effect is also very obvious.

最后，安惠公司也意识到自己肩负着振兴发展“低碳经济”的重任，在推动“低碳经济”发展方面应该不遗余力，创新形式，有所作为。2007年10月，安惠联合中国食用菌协会，发起开展全国“小蘑菇·大产业”健康万里行活动。2008年4月29日在北京人民大会堂举行了首场报告会。接着在石家庄、沈阳、内蒙古巴彦淖尔、香港、长春、成都、济南等地先后举行报告会，由国内食用菌领域知名专家、教授组成的报告团还将陆续奔赴成都、哈尔滨、云南等地区作报告，以扩大食用菌的影响，促进食用菌生产和深加工，促进食用菌及其深加工产品的消费，在全社会形成重视和支持食用菌产业发展的良好氛围，从而带动“低碳经济”和食用菌行业的发展。如今，全国“小蘑菇大产业”健康万里行活动从未停止过，安惠为促进我国食用菌产业的健康发展，为在全社会形成重视食用菌、发展食用菌、大力支持食用菌产业发展的良好氛围作出应有的贡献。

Finally, alphay also aware of his shoulder the revitalization of "responsibility of development of low carbon economy", in the promotion of "low-carbon economy" development should spare no effort, innovation forms, DOSOMETHINPREVIOUSLYUNRELEASED. In 2007 October, alphay joint Chinese Edible Fungus Association, launched to carry out health national "small mushrooms and big industry" miles activities. April 29, 2008 in the Great Hall of the people in Beijing held the first report. Then in Shijiazhuang, Shenyang, Inner Mongolia Bayannaoer, Hongkong, Changchun, Chengdu, Ji'nan, held a report meeting, by the domestic well-known experts in the field of edible fungi, professors report group also will have to Chengdu, Harbin, Yunnan and other regions for the report, to expand the influence of edible fungi, promote production and deep processing of edible fungi promote, edible fungus and its deep processing products consumption, to form a good atmosphere for and support the development of mushroom industry in the whole society, so as to drive the development of "low carbon economy" and edible fungi industry. Now, a national health "big industry of small mushrooms" Miles activities have never stopped, Ann Hui for promoting healthy development of edible mushroom industry in our country, and make due contributions to form a good atmosphere of edible fungi, the development of edible fungus, vigorously support the development of mushroom industry in the whole society.

Multi channel to serve the society, "Ganoderma lucidum culture" the benefit of the Quartet

在安惠人的心灵里，“公益”是一种无私的奉献，“公益”是一种崇高的美德，“公益”更是一种义不容辞的社会责任。2005年，陈惠在安惠生物科技园建造了一座以灵芝为主题的科谱型展馆——中华灵芝文化馆；2010年11月，安惠公司启动了“国学孝道”全国公益巡讲活动……陈惠认为，作为一家有着强烈社会责任感的企业，安惠公司应该把拳拳爱心带给社会。广博的爱心和执着的奉献，是安惠人热心公益的真实写照。创办“春蕾班”资助贫困学生重返课堂、开展“西南助学阳光沐浴”计划、首倡全国“小蘑菇 大产业”健康万里行活动、募集巨资抗击“非典”、捐献资金和产品支持癌症患者摆脱病魔……安惠人都慷慨承担着对社会的一份爱的责任。安惠公司董事长陈惠曾被评为“爱心中国——首届中华慈善人物”。一直以来，他致力于倡导“服务、包容、爱心”的人文精神，他尊重、关心、厚待员工并热心于公益。

In the personnel of alphay mind, "public interest" is a kind of selfless dedication, "public interest" is a kind of lofty virtue, "public interest" is an unshirkable social responsibility. In 2005, Chen Hui at the Megumi Yasu biotechnology park built in Ganoderma lucidum is the theme of the exhibition hall of spectrum -- Chinese Ganoderma lucidum Culture Museum; in 2010 November, alphay started the "Ancient Chinese Literature Search filial piety" national public speaking tour...... Chen Hui thinks, as a strong sense of social responsibility of enterprises, alphay should have sincere love to society. Great love and dedication dedication, is a true portrayal of the personnel of alphay public spirited. Founder of the "Spring Bud Class" funding for poor students to return to the classroom, carry out the "Southwest Student sunshine bath" program, initiated the national "big industry of small mushrooms" health miles activities, raise money to fight against "SARS", to contribute to the fund and product support to cancer patients get rid of the disease...... The personnel of alphay generous love bears a responsibility to society. Ann Hui company chairman Chen Huiceng was named "love China -- the first charitarian of china". All the time since, he devoted himself to the humanistic spirit of advocating "service, tolerance, love", he respected, care, kindness and enthusiasm in public welfare staff.

公益是崇高美德，是无私奉献，更是安惠人践行社会责任的一种形式，为了弘扬中华民族传统文化，传播高尚公益理念，奉献诚挚爱心，安惠与相关部门合作，先后举办安惠杯全国摄影大赛、安惠杯全国跳伞锦标赛，并承办了全国首届航空运动会。2008年，安惠首倡与中国食用菌协会联合举办全国“小蘑菇 大产业”健康万里行活动，此活动在全社会形成重视和支持食用菌产业发展的良好氛围。此外，安惠还积极推广国学文化，其启动的“安惠国学孝道全国巡讲公益”活动，有效地让孝道文化、感恩文化和灵芝文化结合起来，共建和谐。

Public interest is a lofty virtue, is selfless dedication, is a form of personnel of alphay practice of social responsibility, in order to promote the traditional Chinese culture, the dissemination of the noble concept of public welfare, dedication sincere love, Ann Hui in cooperation with relevant departments, has held an Hui Cup National Photography Contest, alphay Cup National skydiving Championships, and hosted the national the first air games. In 2008, alphay initiated and Chinese Edible Fungus Association jointly organized a national health "big industry of small mushrooms" Miles activities, this activity to form a good atmosphere for and support the development of mushroom industry in the whole society. In addition, Ann Hui is also actively promoting Ancient Chinese Literature Search culture, the start of the "Ann Hui Ancient Chinese Literature Search filial national tour public" activities, effectively let filial piety culture, thanksgiving culture and Ganoderma lucidum culture together, build a harmonious.

战略引领安惠，思路决定出路。安惠历经十三年的探索与实践，其战略定位更加明晰，发展模式更加科学。十三年战略，成就安惠；十三年安惠，世代伟业。今天的安惠犹如一艘巨轮在董事长陈惠的领航下，正扬帆远航！全体安惠人有信心和勇气，继续开创安惠更加美好的未来！▲

Strategic lead Ann Hui, the mentality decision outlet. An exploration and practice in the past thirteen years, its strategic positioning clearer, more scientific development mode. The thirteen year strategy, achievement of an Hui; thirteen years Ann Hui, generations albert. Today an Hui is like a ship in navigation chairman Chen Hui, was sailing! All the personnel of alphay has the confidence and courage, continue to create a better future for Ann hui! *

责任编辑：小申

Editor: small Shen