The perfect website shows preferential activities are not "preferential"

CNDSN3 month 18 days [] (Chinese Youth Network) health care products market and let many market participants to sweat. According to media survey, nearly one percent of the net friend said home to buy a giftall health care products, made it clear that to buy a small amount of health care products accounted for more than 50% of the netizens. Buy health care products, become one of the most common way to honor your parents and elders.

However, health care products present flood under all sorts of strange things, the price still makes many consumers worried. Investigation shows, more than 80% of Internet users believe that health care productspricing is too high, not easy to accept; among them, especially can not accept and bite acceptable netizen is occupied than the same as 43.5%, while that of health care products price is reliable and acceptable netizen is occupied only 13%. "Price" has become almost the tag health care products, the perfect product is no exception.

"High" ginseng product publicity therapy

Perfect (Chinese) official website, a deadline for promotional products to attract a reporter's eye. In the name of "20 anniversary Thanksgiving gift" preferential activities, Gifford brand in 2014 August - Decemberginseng pill introduced the deadline for preferential. From August to December preferential is different, is divided into three sets: one, August "3 boxes of Gifford brand ginseng pill" price 1826 yuan / sets;September and October, "4 boxes of Gifford brand ginseng pill" price 2739 yuan / sets; November toDecember, "5 boxes of Gifford brand ginseng pill" sale price of 3652 yuan / set. However, Chinese youthnetwork reporter found, according to the calculation of single box unit price of the most simple, this"discount" campaign is worthy of consideration. From August to December "3 boxes", "box 4", "5 boxes"ginseng pill price per box are respectively 608.66 yuan, 684.75 yuan and 730.40 yuan, the price trend has been upward, "preferential" got its name, in fact.

Not only that, the reporter found from multiple online shopping platform for investigation, the current market,two kinds of ginseng pill products only "perfect Gifford brand ginseng pill" and "An Pu ginseng pill", the price from a few dozen blocks to one thousand yuan. "Perfect Gifford ginseng pill" pricing are diverse, floating in the price of 398 yuan to 630 yuan between, a maximum of only 13 shops transaction.

It is worth noting, "perfect Gifford ginseng pill" in media reports, has become in the elderly "bodyguard". The report shows, "Gifford perfect health products ginseng brand ginseng pill is the world's only application of rare ginsenosides monomer dropping pills made products, is also home to 10639 kinds of health food in only one." However, the "only" the first "absolute noun has constituted illegal behavior. According to the relevant provisions of the advertisement law "" the people's Republic of China in seventh, the content of the advertisement shall not use the national level, the most advanced, best absolute terms etc.. The localbusiness sector said, is used in advertisement, "the best", "ensure" absolute language, the existence of false advertising, misleading consumer suspicion.

Dealers on the perfect product "propaganda" suspected of exaggerated product function

Not only that, "perfect Gifford ginseng pill" effect also in marketing channel is gradually enlarged. Chineseyoung reporter from the official website to know, suitable crowd Gifford ginseng pill mainly for fatigue, the main function of health care is only "relieving physical fatigue" one, while in the seller, "the prevention of cardiovascular and cerebrovascular diseases is not isolated cases," as for the "inhibit cancer cell growth," isfull of dense "pyramid" style.

Coincidentally, the perfect "MLM" sales style has let the media have the experience deeply. People.com.cnreported, "the perfect company of various levels of direct marketing manager propaganda exaggerated product effect still can be heard without end. According to the social question of aloe products constantly,cause the mineral crystal multiwave complaints, the perfect company of a field name in Hunan Ji directmanager hit off share and people.com.cn reporter, claiming that he take aloe mineral crystal a week, wascompletely cured of torture him years of rheumatism, rhinitis, pharyngitis; has not yet been approved by the competent departments of listed Jin Wei Lian water purifying machine, to direct the manager's mouth, is theuniversal instrument can kill all the "super virus", 'the bird flu virus and the like, can kill'."

Perfect "not perfect" history to be solved

Exaggerated sales behavior curative effects, has been one of the chronic wound perfect.

Ms. Zhou chest big area of ulceration, left a lot of scars. Data chart

In 2007 shocked the home of "the death of 50 people list", we make the perfect the Malaysia bookcompany's products are frequently exposed to the consumer in the field of vision. The report shows, after the "death list" events emerge in an endless stream, perfect product "false propaganda, exaggerated curative effect even sales product side effects". In 2012 April, "Qilu Evening News" reported, Heze Ms. Zhouin April last year to start trials perfect products before and after detoxification, spend forty thousand or fifty thousand yuan, to eat after the neck and chest is the emergence of large area of ulceration, identified nine class disable, Ms. Zhou and his family will be the perfect company to court; in July the same year, new network reports in taking over two boxes, known as the "powerful detoxification effect of the" perfect "health products", only 26 years old, the super girl Cheng Qian appear body pain, nausea and vomiting, anorexia,fatigue, high fever and other symptoms, and cause the disease has been increasing, consultation by expertsafter gradually ease.

In 2013, the quality of health care products continues the perfect storm. In January of that year, Chinabusiness newspaper reported, Mr. Wu (the pseudonym Chen Baisheng) because of bronchitis, in 2010August the Nikkei 8 colleagues began to use the perfect introduction to health care products, in accordance with its on-line guidance Yu Jinyun, Mr. Wu at 3~6 times the normal amount of taking, the results appeared in dozens of have never encountered before: kidney disease cold, white hair, belly began to uplift, double kidney often acid bilges and other diseases.

The concern is, a lot of litigation involving the "perfect product quality", many lawsuits to "facts unclear,insufficient evidence settle a matter by leaving it unsettled" revocation decision etc.. A typical example of the above mentioned Mr. Wu, the report said, Mr. Wu respectively in January 1, 2012 and July 17th, two times to the Wuhan Zhongnan Commercial complaints, but the industry and Commerce have recommended him tothe court to prosecute Yu Jinyun and perfect company. However, the court considers that the complaints about the quality of the products of his appeal, or should return to the business of the. After repeated prevarication, Mr. Wu's claim of the road is still slim.

However, once the hook casualties "perfect aloe mineral crystal" not because of the perfect quality crisissuffered implicated, is still active in the perfect sales platform; as for the "eat" and famous for its perfect aloe vera gel, still is one of the perfect product, the difference is, "oil control acne acne India moisturizing" began to become standard propaganda function, price in 28 yuan / branch to 32.9 yuan / support ranging from non genuine, authentic, still c.. *

(original title: perfect health products "cancer" gimmicks speculation: do not cut prices but prices)

Editor: Che Wan Wan