2015-03-17 14:09

 

Special report: kaslyju, brilliant transformation peoples centering

 

CNDSN3 month 17 days (reporter Shen Jie) in 2015, is Tasly entered the third ten years of opening the year, also is the strategic landing, grasping the implementation of Tasly grasp the critical period effect. A wealth of experience and lessons tell kaslyjus: survival of the fittest in natural selection, survival of the fittest, product quality is the survival of the root, the development of the. Quality as a concept has not only is the terms used in the production department, it is not only the product of the soul, is the foundation of an enterprise's survival, an enterprise is the source of life. In kaslyju, quality consciousness has risen to the height of the enterprise culture, forming a quality culture, this is from the "manufacturing" to "quality" made successful transformation.

High quality industry vigorously support, take the "quality made" enterprise modernization

Kaslyju as an important part of health industry Tasly group "one core with two wings", an important mission for promoting the concept of play group, health education and health services to health, is an indispensable force big health development in the. In the new and high technology under the guidance of kaslyju out of their own innovation, to create a different industry chain of traditional Chinese medicine, "manufacturing" into a real quality made. To ensure perfect quality products, really improve the quality of life of the people, to the "happy family, global health" as its mission the kaslyju relies on Tasly group GAP "Chinese herbal medicine production quality management standards", the whole process of standardization of production of Chinese medicinal materials, control product quality from the source, and the international community, to to achieve the medicine "real, high-quality, stable and controllable" objective. In order to satisfy the growing consumer demand for high-quality products, Tasly group also gradually improve the regular inspection mechanism of planting base, to medicinal materials base on these authentication checks for and continuous assessment.

Only the production of all products are strict quality control, it can truly achieve high quality building, therefore, in kaslyju health care products manufacturing company, strict implementation of GMP certification, at the beginning of construction started to implement a comprehensive quality management system, this system including suppliers, packaging materials, semi-finished products, finished products and other inspection link, comprehensive covering the whole production control chain quality prenatal prevention, detection and tracking in postpartum. Before the raw material enters the pipeline, are the need for multiple detection includes the analysis of active ingredients, health indicators, sensory evaluation, the implementation of this measure, are very rare in the health products industry. Products in the production process, quality inspection personnel will test samples of strict products, and identity, realize product traceability. At the same time, relying on the strength of Tasly group, kaslyju in gaining national recognition for quality assurance in the lab, by professional quality inspection personnel to use all kinds of precision instruments and the world's leading, giving a nuanced examination of products. The fact proves, the products from the "manufacturing" to "behind the matter", can not be separated from the trial of R & D team hammered and excellence in pursuit of perfect quality.

Creating human life balance, carrying the "zero defect" products and services

Kaslyju great mission in "creating human life balance" under the guidance of "balance", based on the guidance of philosophy, along the "healthy balance", "the cause of balance" and "the balance of the family" and "natural balance", "social equilibrium" concept planning, and developed a series of products and services health issue. The concept of health kaslyju pursuit and exploration is "restore a healthy balance", is the essence of traditional Chinese medicine and modern medicine science and technology achievement unifies, guide people to make full care for the life and health, the life and the life to return to the healthy state of equilibrium originally, make life truly achieve "was excellent, live long that disease late, go an" industrial health goals. Kaslyju is the product of the crystalline phase fusion of Chinese traditional medicine and the modern concept of cutting-edge technology, is aimed at regulating the body balance and carefully developed health products. Its quality, manufacturing excellent products function, basically compensated body congenitally deficient, adjusted the secret to imbalance, restore and maintain the various body organs function to achieve the best balance of.

If a zero defect products can contribute to customer consumption, then the zero defect services will eventually win consumer loyalty. Over the years, kaslyju not only with excellent quality product for the customer life more healthy and energetic, and with integrity, professional, efficient, enthusiastic service to win the praise of consumers personalized. Kaslyju always promote the one-stop service, it is the pre-sale customer service connected organism. Today, the company has opened 11 branches in all parts of the country, more than 200 workstations, in order to ensure that consumers in the country stores enjoy standardization and flawless service, the company in the customer service, management, logistics, information flow and other aspects have made strict, normative operation flow, and actively expand the types of service channel the full range, enhance customer satisfaction. Commitment to the customer service department: kaslyju, without missing a record customer reflected problems; not a leak handling customer problems reflected; without missing a review processing problem results; not a leak of the processing results will feedback to related department and follow up the implementation of.

Health industry finally as a set of product development, production and sales in one of the leading enterprises, kaslyju carrying the "life and health" module of the historical mission, it is through the modern Chinese medicine science and technology, to provide quality products and services, and actively fulfill corporate responsibility, efforts to make the people's health, career, family, nature and the social return to the equilibrium state, became the founder of life in a big and healthy human beings enjoy.

Spread a large health marketing mode, boosting the "star of the dream" Jin Wanjia

Kaslyju can not only provide high quality products, health marketing model also establish all-round, wide coverage, but also through multi-channel way, communication of health concept, the popularization of education of health, health promotion products, enhance brand health. Adhere to open up direct marketing, distribution and store sales, the establishment of Health 100 flagship stores, health experience hall 1000, let 100000000 people cognitive health, benefit from the large health.

From the past early general marketing, marketing to the development momentum, dealers, stores and other diversified marketing mode. This is attributed to the kaslyju advocate science and technology health marketing idea, through the "star of the dream" training, expert oriented academic oriented marketing, popular science propaganda and public propaganda, the innovative ideas in the out, put the research results also extend out. As the direct selling enterprises, kaslyju to actively implement experience marketing, let dealers, consumers into enterprise, observe the exchange, interaction and participation; we should actively cultivate wisdom marketing, creative integration of marketing mode and the form of organization, establish the sharing, scientific interests distribution mechanism; to actively explore the cultural marketing and brand marketing, the popularity of convergence to the the camp, together to "Tasly", "jinshili", "Dili Bo Er", "Taiwan" brand. Kaslyju is not only a product of the creator, or the product culture and brand innovators, communicators, mining products to the unique cultural connotation, "Cha Ching, water, wine, medicine and run through life, health, to raise to pipe" Product cultural concept, highlight out, forming Tasly brand, jinshili brand Dili Bo Er, brand and brand marketing Taiwan linkage. The most important is kaslyju seek is the healthy development, sustainable management, in the process of development, not fast, but will stand firmly and fight steadily, kaslyju into China during the new period of the direct selling industry benchmarking enterprises.

Editor: Blue